You understand just how yearly there’s a new “essential” tool for digital agencies? Well, GoHighLevel isn’t just one more fleeting trend. It’s constructed a track record as a durable, all-in-one system that can (allegedly) replace your CRM, email marketing, funnel builder, training course platform, and GoHighLevel Workflows. Seems wonderful, right?
However below’s the important things: not all-in-one devices are developed equivalent. Some attempt to do whatever and wind up not doing anything well. Others hit that sweet place. So, where does GoHighLevel land? Let’s break it down– growths and all.
What Makes GoHighLevel Stand Out?
It’s everything about consolidation. Envision dropping your patchwork of memberships– no more logging right into 5 various control panels simply to inspect your leads, send a campaign, or fine-tune a landing page. GoHighLevel packages the fundamentals:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Course and membership system
- Workflow automation
- Social media scheduling
- Online reputation monitoring
And that’s just scratching the surface. For companies, specifically those managing multiple customers, the ability to produce and handle sub-accounts under one roofing is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be actual– there’s a great deal to like right here.
All-in-One Giant
You’re not just getting a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for firms. From nurturing leads by means of SMS to structure complicated automations, you can take care of nearly every aspect of your customers’ digital marketing in one place.
SMS and Multi-Channel Communication
Email’s great, yet sometimes you need to get to people where they actually listen. GHL’s two-way SMS, voice drops, and Facebook Carrier integration mean you can get in touch with leads and clients on their terms. That’s a serious edge over systems that just do email.
Automation That Actually Supplies
If you have actually ever before tried to cobble with each other automations using Zapier and a bunch of disconnected apps, you know the discomfort. GoHighLevel’s workflow builder lets you section, score, and relocation leads through your pipeline with very little difficulty. Intend to send a follow-up SMS after a lead completes a kind? Easy. Trigger a support sequence based on user activities? Done.
Cost-efficient For Agencies
Let’s talk money. GHL’s plans start at $97/month and increase to $497/month for firms and resellers. Contrasted to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving severe cash– specifically if you’re managing multiple clients.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll love this: GoHighLevel allows you white-label and resell the platform. That means you can provide your own branded variation to clients, adding a brand-new profits stream. Not every platform provides you that kind of flexibility.
Integration-Friendly
Currently utilizing Zapier, Stripe, or other tools? GHL plays nice with many significant platforms, so you’re not secured or forced to desert your preferred applications.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is ideal– let’s get real regarding the drawbacks.
Email Expenses Can Sneak Up
Here’s a potential budget-buster: GoHighLevel bills $0.01 per e-mail sent. If you’ve obtained a checklist of 30,000 subscribers and you’re sending routine broadcasts, you can easily invest $300+ monthly just on e-mails. That’s more than the top-tier Unlimited plan! If you’re hefty on e-mail marketing, this is something to see closely.
Email Deliverability Issues
GHL counts on Mailgun for email delivery, and a great deal of users report reduced deliverability rates contrasted to specialized e-mail platforms. We’re speaking about a 30% decrease in some situations. If your company lives and passes away by the inbox, you’ll want to do some significant testing before relocating your list over.
Jack of All Professions, Master of … Some?
While GHL covers a lots of ground, it doesn’t constantly go as deep as professional platforms. For instance, its program creation tools aren’t as advanced as Kajabi or Teachable. Community features, progressed course leaking, and durable analytics? You could discover them doing not have if you’re a content developer first and a company 2nd.
UI/UX: Still a Little Bit Clunky
Let’s simply claim it: the user interface isn’t winning any style honors. With settings scattered across numerous panels and some strange navigation choices, you might find yourself clicking around greater than you would certainly like. It’s practical, however it’s not always intuitive.
Best for Agencies– Not Solo Designers
If you’re a digital firm, GHL’s features and pricing make a ton of sense. However if you’re a solo developer, trainer, or training course seller, you might be much better off with a platform that concentrates on your requirements.
Real-Life Instance: How a Firm Utilizes GoHighLevel
Let’s say you run a boutique digital agency. You’ve obtained 5 customers, each with their very own funnels, e-mail lists, and social media accounts. Prior to GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for email, Calendly for visits, and Barrier for social networks.
With GoHighLevel, you established sub-accounts for each and every client. You create custom dashboards, handle all their leads, automate follow-ups through SMS and e-mail, and even arrange their social posts– all without leaving the platform. Required to duplicate an effective funnel for a new customer? Snapshots make it a breeze. And you can even market your well-known variation of GHL to clients who intend to manage points themselves.
The Funnel and Website Builder: Remarkably Capable
You might expect a jack-of-all-trades builder to be clunky, however GHL’s drag-and-drop editor is really rather smooth. You overcome 1,000 funnel templates to have fun with, and you can personalize them to your heart’s web content. Certain, it’s not as expensive as Elementor (no parallax scrolling or wild animations), but also for many company clients, it’s ample.
And if you’re moving from ClickFunnels? GHL also provides a ClickFunnels import feature. That’s an uncommon (and welcome) touch.
Email Marketing: GoHighLevel Workflows
GHL lets you establish intricate automations– think abandoned cart emails, nurture sequences, and split tests. You can schedule emails for ideal times and track performance with real-time analytics. But, as pointed out, deliverability can be a sticking point. If your open prices storage tank after switching, you’ll need to fix or consider a devoted email service provider.
CRM and Social Planner: Whatever in One Area
The CRM is a highlight, supplying lead racking up, segmentation, and even a client site for tracking job progression. The social planner changes devices like Buffer or Hootsuite, allowing you routine and assess posts across channels. For agencies, this kind of centralization is gold.
Marketing Products and Courses: Great, Not Great
You can sell digital and physical items, run memberships, and also import programs from Kajabi. Content layouts include video, sound, and docs, so you can cater to different learning designs. Yet if you want sophisticated community features or advanced program dripping, you’ll require to look somewhere else GoHighLevel Workflows.
Reputation Management: Secure Your Brand
GHL automates testimonial demands after purchases– via SMS, email, or QR code– so you can build trust and reputation. Unfavorable evaluations can be redirected to an exclusive kind, offering you a chance to fix concerns prior to they go public. You can likewise keep track of testimonials across Google, Facebook, and other platforms right from your control panel.
Integrations: Plays Well With Others
You’re not secured. GHL supports integrations with payment cpus, social networks, and Zapier, so you can connect your favorite tools as needed.
All-time Low Line: Should You Choose GoHighLevel?
If you’re running a digital agency (or want to re-sell software), GoHighLevel is a significant challenger. It’s not ideal– e-mail deliverability and UI traits can be annoying– yet the worth, adaptability, and agency-focused features are tough to beat. For solo creators or those needing deep course/community devices, check out Kajabi, Teachable or Thinkific.
But if you’re tired of duct-taping your tech pile with each other and desire a solitary platform to run your firm, GoHighLevel is definitely worth a shot. Just examine the e-mail side prior to going all-in, and watch on your prices as your checklist expands.