You understand how annually there’s a brand-new “must-have” tool for digital agencies? Well, GoHighLevel isn’t simply an additional fleeting fad. It’s developed a reputation as a robust, all-in-one system that can (apparently) replace your CRM, email marketing, funnel builder, program platform, and GoHighLevel Workflow AI Assistant. Appears dreamy, appropriate?
But below’s things: not all-in-one tools are produced equal. Some attempt to do every little thing and wind up doing nothing well. Others struck that wonderful place. So, where does GoHighLevel land? Let’s break it down– moles and all.
What Makes GoHighLevel Attract Attention?
It’s everything about debt consolidation. Visualize dumping your patchwork of subscriptions– say goodbye to logging right into 5 different dashboards simply to inspect your leads, send a campaign, or fine-tune a landing page. GoHighLevel packages the fundamentals:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and activates)
- SMS and voice messaging
- Funnel and website builder
- Training course and membership platform
- Workflow automation
- Social media organizing
- Credibility administration
Which’s simply scratching the surface. For firms, especially those managing several clients, the ability to develop and take care of sub-accounts under one roofing is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be genuine– there’s a whole lot to love below.
All-in-One Powerhouse
You’re not simply getting a CRM or a funnel builder. GoHighLevel intends to be the Pocket knife for agencies. From nurturing leads by means of SMS to building complicated automations, you can take care of almost every aspect of your clients’ digital marketing in one place.
SMS and Multi-Channel Interaction
Email’s great, but in some cases you need to get to individuals where they in fact take note. GHL’s two-way SMS, voice decreases, and Facebook Carrier integration suggest you can get in touch with leads and clients on their terms. That’s a serious side over systems that simply do e-mail.
Automation That In Fact Delivers
If you have actually ever before tried to cobble together automations making use of Zapier and a lot of disconnected apps, you understand the pain. GoHighLevel’s workflow builder lets you section, rating, and action leads through your pipeline with very little fuss. Intend to send a follow-up SMS after a lead fills out a kind? Easy. Trigger a nurture series based upon individual activities? Done.
Economical For Agencies
Let’s speak money. GHL’s plans start at $97/month and go up to $497/month for agencies and resellers. Contrasted to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving severe money– especially if you’re managing several customers.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll enjoy this: GoHighLevel allows you white-label and re-sell the platform. That suggests you can supply your own top quality version to clients, adding a new revenue stream. Not every system offers you that kind of flexibility.
Integration-Friendly
Already utilizing Zapier, Stripe, or other devices? GHL plays good with many major platforms, so you’re not secured or forced to desert your favored applications.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is perfect– let’s get genuine about the disadvantages.
Email Expenses Can Creep Up
Below’s a possible budget-buster: GoHighLevel bills $0.01 per e-mail sent. If you’ve got a checklist of 30,000 clients and you’re sending out normal broadcasts, you might easily spend $300+ per month just on e-mails. That’s greater than the top-tier Unlimited plan! If you’re heavy on email marketing, this is something to watch carefully.
Email Deliverability Issues
GHL relies upon Mailgun for e-mail distribution, and a lot of users report lower deliverability rates contrasted to dedicated e-mail systems. We’re talking about a 30% decrease in some cases. If your organization lives and passes away by the inbox, you’ll want to do some major screening before relocating your list over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it doesn’t always go as deep as expert systems. As an example, its course development devices aren’t as advanced as Kajabi or Teachable. Community features, advanced training course trickling, and robust analytics? You might locate them lacking if you’re a web content maker initially and a company 2nd.
UI/UX: Still a Little Bit Clunky
Let’s simply state it: the interface isn’t winning any type of layout awards. With settings scattered across multiple panels and some strange navigating selections, you might find yourself clicking around more than you ‘d such as. It’s practical, yet it’s not constantly user-friendly.
Best for Agencies– Not Solo Developers
If you’re a digital agency, GHL’s features and pricing make a ton of sense. Yet if you’re a solo developer, coach, or training course vendor, you might be far better off with a system that concentrates on your requirements.
Real-Life Example: How a Company Makes Use Of GoHighLevel
Let’s claim you run a boutique digital agency. You’ve got five customers, each with their very own funnels, e-mail lists, and social media accounts. Before GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for appointments, and Barrier for social media sites.
With GoHighLevel, you set up sub-accounts for every client. You develop customized dashboards, handle all their leads, automate follow-ups using SMS and e-mail, and even arrange their social posts– all without leaving the platform. Required to duplicate an effective funnel for a new client? Snapshots make it a wind. And you can even re-sell your well-known variation of GHL to customers who wish to take care of things themselves.
The Funnel and Website Builder: Surprisingly Qualified
You could anticipate a jack-of-all-trades builder to be clunky, yet GHL’s drag-and-drop editor is really pretty smooth. You get over 1,000 funnel templates to play with, and you can personalize them to your heart’s material. Certain, it’s not as fancy as Elementor (no parallax scrolling or wild computer animations), but for the majority of company clients, it’s more than enough.
And if you’re moving from ClickFunnels? GHL even supplies a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Workflow AI Assistant
GHL lets you establish complicated automations– believe abandoned cart emails, support sequences, and split tests. You can set up e-mails for ideal times and track efficiency with real-time analytics. Yet, as pointed out, deliverability can be a sticking point. If your open rates container after changing, you’ll require to repair or consider a committed e-mail carrier.
CRM and Social Planner: Whatever in One Place
The CRM is a highlight, supplying lead racking up, segmentation, and even a customer portal for tracking project progress. The social organizer replaces tools like Buffer or Hootsuite, allowing you schedule and examine articles across networks. For companies, this type of centralization is gold.
Selling Products and Courses: Great, Not Great
You can offer digital and physical products, run subscriptions, and also import courses from Kajabi. Web content layouts consist of video, sound, and docs, so you can accommodate various learning designs. However if you want innovative community features or advanced course dripping, you’ll need to look somewhere else GoHighLevel Workflow AI Assistant.
Track Record Monitoring: Secure Your Brand name
GHL automates testimonial requests after transactions– through SMS, e-mail, or QR code– so you can develop trust and reputation. Negative evaluations can be rerouted to an exclusive form, providing you a chance to deal with issues prior to they go public. You can additionally keep track of evaluations across Google, Facebook, and other platforms right from your control panel.
Integrations: Plays Well With Others
You’re not secured. GHL sustains integrations with repayment cpus, social networks, and Zapier, so you can connect your favorite tools as needed.
The Bottom Line: Should You Choose GoHighLevel?
If you’re running a digital company (or wish to market software program), GoHighLevel is a significant competitor. It’s not ideal– e-mail deliverability and UI quirks can be irritating– yet the worth, adaptability, and agency-focused features are hard to beat. For solo designers or those needing deep course/community devices, check out Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your tech pile with each other and desire a single platform to run your agency, GoHighLevel is definitely worth a try. Just check the email side prior to going all-in, and keep an eye on your prices as your list expands.