You recognize just how annually there’s a new “must-have” tool for digital companies? Well, GoHighLevel isn’t simply another fleeting trend. It’s built a track record as a durable, all-in-one platform that can (apparently) replace your CRM, e-mail marketing, funnel builder, training course system, and GoHighLevel Upsell. Sounds wonderful, ideal?
However here’s things: not all-in-one tools are developed equal. Some try to do every little thing and wind up not doing anything well. Others struck that sweet place. So, where does GoHighLevel land? Let’s break it down– verrucas and all.
What Makes GoHighLevel Stand Apart?
It’s all about consolidation. Envision dumping your patchwork of memberships– no more logging right into 5 various dashboards just to inspect your leads, send out a campaign, or modify a landing page. GoHighLevel packages the fundamentals:
- CRM (think ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Training course and membership platform
- Workflow automation
- Social media scheduling
- Online reputation management
And that’s simply scratching the surface. For companies, especially those managing multiple clients, the capability to create and manage sub-accounts under one roof is a lifesaver.
The Great: Where GoHighLevel Shines
Let’s be real– there’s a great deal to like here.
All-in-One Giant
You’re not simply getting a CRM or a funnel builder. GoHighLevel aims to be the Swiss Army knife for companies. From nurturing leads using SMS to building complex automations, you can handle virtually every facet of your customers’ digital marketing in one location.
SMS and Multi-Channel Communication
Email’s great, however often you need to reach people where they really listen. GHL’s two-way text, voice declines, and Facebook Carrier integration suggest you can connect with leads and customers on their terms. That’s a major side over systems that just do e-mail.
Automation That Actually Provides
If you have actually ever tried to cobble with each other automations utilizing Zapier and a lot of separated apps, you know the pain. GoHighLevel’s workflow builder lets you section, rating, and relocation leads with your pipeline with very little fuss. Intend to send a follow-up SMS after a lead fills out a type? Easy. Trigger a nurture series based on customer activities? Done.
Economical For Agencies
Let’s talk cash. GHL’s plans start at $97/month and increase to $497/month for companies and resellers. Contrasted to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving serious money– specifically if you’re managing multiple customers.
SaaSPreneur Program
If you’re the business kind, you’ll like this: GoHighLevel lets you white-label and resell the system. That suggests you can provide your very own well-known variation to customers, including a brand-new income stream. Not every system offers you that sort of flexibility.
Integration-Friendly
Currently using Zapier, Stripe, or other tools? GHL plays good with a lot of major systems, so you’re not locked in or compelled to abandon your favored apps.
The Not-So-Good: Where GoHighLevel Falls Short
No system is ideal– let’s obtain actual about the downsides.
Email Costs Can Sneak Up
Here’s a possible budget-buster: GoHighLevel bills $0.01 per email sent. If you’ve obtained a checklist of 30,000 customers and you’re sending regular broadcasts, you could easily spend $300+ monthly just on e-mails. That’s more than the top-tier Unlimited plan! If you’re heavy on e-mail marketing, this is something to view carefully.
Email Deliverability Issues
GHL counts on Mailgun for email distribution, and a lot of individuals report lower deliverability rates compared to devoted e-mail systems. We’re talking about a 30% decrease in some instances. If your company lives and dies by the inbox, you’ll intend to do some serious screening prior to moving your list over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it does not constantly go as deep as specialist platforms. As an example, its program development tools aren’t as progressed as Kajabi or Teachable. Community features, progressed program leaking, and durable analytics? You could find them lacking if you’re a content developer first and a firm second.
UI/UX: Still a Little Bit Clunky
Let’s just claim it: the interface isn’t winning any kind of design awards. With setups scattered across several panels and some weird navigating choices, you may find yourself clicking around more than you would certainly such as. It’s useful, yet it’s not always intuitive.
Best for Agencies– Not Solo Developers
If you’re a digital firm, GHL’s features and pricing make a ton of sense. However if you’re a solo developer, coach, or training course vendor, you might be better off with a platform that concentrates on your demands.
Real-Life Example: How a Company Makes Use Of GoHighLevel
Let’s state you run a boutique digital firm. You have actually obtained 5 customers, each with their own funnels, email listings, and social media sites accounts. Prior to GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for consultations, and Buffer for social media sites.
With GoHighLevel, you set up sub-accounts for each client. You develop custom dashboards, take care of all their leads, automate follow-ups via SMS and email, and also arrange their social messages– all without leaving the system. Need to duplicate a successful funnel for a brand-new customer? Snapshots make it a wind. And you can even market your top quality variation of GHL to clients who intend to manage things themselves.
The Funnel and Website Builder: Surprisingly Capable
You may expect a jack-of-all-trades builder to be cumbersome, yet GHL’s drag-and-drop editor is actually quite smooth. You overcome 1,000 funnel templates to play with, and you can tailor them to your heart’s content. Sure, it’s not as fancy as Elementor (no parallax scrolling or wild animations), however, for a lot of agency customers, it’s more than enough.
And if you’re moving from ClickFunnels? GHL also provides a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Upsell
GHL lets you set up complicated automations– believe deserted cart e-mails, nurture series, and split tests. You can set up emails for optimal times and track performance with real-time analytics. Yet, as mentioned, deliverability can be a sticking point. If your open rates container after changing, you’ll need to fix or think about a devoted email company.
CRM and Social Organizer: Every Little Thing in One Area
The CRM is an emphasize, offering lead racking up, segmentation, and also a customer site for tracking project progression. The social coordinator replaces devices like Buffer or Hootsuite, letting you routine and assess posts across channels. For agencies, this type of centralization is gold.
Selling Products and Courses: Good, Not Great
You can offer digital and physical products, run memberships, and even import programs from Kajabi. Web content formats include video, sound, and docs, so you can accommodate different learning styles. But if you desire innovative community features or innovative course leaking, you’ll need to look in other places GoHighLevel Upsell.
Online Reputation Administration: Secure Your Brand name
GHL automates review requests after transactions– using text, email, or QR code– so you can construct depend on and reliability. Unfavorable reviews can be redirected to an exclusive kind, offering you a possibility to deal with problems before they go public. You can also check reviews throughout Google, Facebook, and various other platforms right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL sustains integrations with payment processors, social media, and Zapier, so you can connect your preferred devices as needed.
The Bottom Line: Should You Select GoHighLevel?
If you’re running a digital company (or want to resell software application), GoHighLevel is a major challenger. It’s not ideal– email deliverability and UI traits can be annoying– however the value, adaptability, and agency-focused features are difficult to beat. For solo makers or those requiring deep course/community devices, check out Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your tech stack with each other and want a solitary platform to run your firm, GoHighLevel is absolutely worth a shot. Just check the e-mail side prior to going all-in, and keep an eye on your prices as your listing grows.