You understand exactly how every year there’s a brand-new “essential” tool for digital agencies? Well, GoHighLevel isn’t just another short lived trend. It’s developed a reputation as a durable, all-in-one system that can (supposedly) replace your CRM, email marketing, funnel builder, training course platform, and GoHighLevel Travel Agency Playbook. Seems dreamy, appropriate?
But right here’s things: not all-in-one devices are created equivalent. Some attempt to do whatever and wind up not doing anything well. Others struck that pleasant spot. So, where does GoHighLevel land? Let’s simplify– warts and all.
What Makes GoHighLevel Stand Apart?
It’s all about consolidation. Think of ditching your patchwork of registrations– say goodbye to logging right into five different control panels just to examine your leads, send a campaign, or fine-tune a landing page. GoHighLevel bundles the basics:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and sets off)
- SMS and voice messaging
- Funnel and website builder
- Training course and subscription platform
- Workflow automation
- Social media organizing
- Reputation management
Which’s simply scratching the surface. For firms, especially those handling multiple customers, the capacity to create and manage sub-accounts under one roof is a lifesaver.
The Great: Where GoHighLevel Shines
Let’s be real– there’s a great deal to enjoy right here.
All-in-One Powerhouse
You’re not simply obtaining a CRM or a funnel builder. GoHighLevel aims to be the Swiss Army knife for agencies. From nurturing leads through SMS to structure facility automations, you can handle almost every element of your clients’ digital marketing in one area.
SMS and Multi-Channel Communication
Email’s fantastic, but occasionally you require to reach individuals where they in fact focus. GHL’s two-way SMS, voice drops, and Facebook Carrier integration mean you can get in touch with leads and customers on their terms. That’s a major edge over systems that just do e-mail.
Automation That Actually Provides
If you have actually ever tried to patch together automations using Zapier and a number of detached applications, you understand the discomfort. GoHighLevel’s workflow builder allows you sector, score, and move leads with your pipeline with minimal fuss. Intend to send out a follow-up SMS after a lead completes a kind? Easy. Trigger a support sequence based upon individual activities? Done.
Economical For Agencies
Let’s talk money. GHL’s plans begin at $97/month and increase to $497/month for firms and resellers. Compared to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving major cash money– particularly if you’re managing multiple clients.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll enjoy this: GoHighLevel lets you white-label and market the platform. That indicates you can supply your own top quality variation to customers, adding a new revenue stream. Not every platform offers you that sort of versatility.
Integration-Friendly
Already utilizing Zapier, Stripe, or other devices? GHL plays good with a lot of significant platforms, so you’re not locked in or forced to abandon your favorite applications.
The Not-So-Good: Where GoHighLevel Falls Short
No system is best– let’s obtain real regarding the disadvantages.
Email Costs Can Slip Up
Right here’s a potential budget-buster: GoHighLevel charges $0.01 per e-mail sent out. If you have actually got a listing of 30,000 subscribers and you’re sending out regular broadcasts, you could easily spend $300+ each month just on emails. That’s greater than the top-tier Unlimited plan! If you’re heavy on email marketing, this is something to enjoy carefully.
Email Deliverability Issues
GHL relies on Mailgun for e-mail delivery, and a great deal of customers report lower deliverability rates compared to committed email platforms. We’re talking about a 30% drop in some instances. If your service lives and passes away by the inbox, you’ll intend to do some severe screening before moving your listing over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it doesn’t constantly go as deep as specialist systems. As an example, its program development devices aren’t as advanced as Kajabi or Teachable. Community features, advanced program dripping, and robust analytics? You may locate them doing not have if you’re a web content developer first and a company 2nd.
UI/UX: Still a Bit Clunky
Let’s simply say it: the user interface isn’t winning any layout awards. With setups spread throughout multiple panels and some weird navigation options, you may find yourself clicking around more than you ‘d like. It’s practical, but it’s not constantly user-friendly.
Best for Agencies– Not Solo Makers
If you’re a digital firm, GHL’s features and pricing make a lots of feeling. But if you’re a solo maker, coach, or training course seller, you might be far better off with a system that concentrates on your needs.
Real-Life Example: How a Company Uses GoHighLevel
Let’s state you run a boutique digital agency. You have actually obtained five customers, each with their own funnels, e-mail lists, and social networks accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for email, Calendly for consultations, and Barrier for social media.
With GoHighLevel, you set up sub-accounts for each client. You create custom control panels, handle all their leads, automate follow-ups by means of SMS and email, and even schedule their social articles– all without leaving the platform. Required to clone a successful funnel for a new client? Snapshots make it a wind. And you can also resell your branded variation of GHL to customers who intend to take care of points themselves.
The Funnel and Website Builder: Surprisingly Capable
You could anticipate a jack-of-all-trades builder to be confusing, but GHL’s drag-and-drop editor is actually pretty smooth. You overcome 1,000 funnel templates to have fun with, and you can customize them to your heart’s content. Certain, it’s not as fancy as Elementor (no parallax scrolling or wild animations), but for many company clients, it’s sufficient.
And if you’re migrating from ClickFunnels? GHL even uses a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Travel Agency Playbook
GHL allows you establish complicated automations– think abandoned cart e-mails, support sequences, and split examinations. You can schedule e-mails for optimal times and track efficiency with real-time analytics. However, as pointed out, deliverability can be a sticking point. If your open rates storage tank after switching, you’ll need to repair or take into consideration a dedicated email service provider.
CRM and Social Planner: Everything in One Place
The CRM is a highlight, providing lead racking up, division, and also a client site for tracking job development. The social planner replaces tools like Buffer or Hootsuite, letting you timetable and analyze articles throughout channels. For companies, this kind of centralization is gold.
Selling Products and Courses: Excellent, Not Great
You can market digital and physical products, run memberships, and also import training courses from Kajabi. Web content layouts include video, audio, and docs, so you can accommodate different learning designs. However if you want advanced community features or sophisticated training course trickling, you’ll need to look somewhere else GoHighLevel Travel Agency Playbook.
Track Record Management: Secure Your Brand
GHL automates testimonial demands after deals– through SMS, email, or QR code– so you can construct count on and reputation. Negative reviews can be redirected to a private kind, giving you a chance to settle problems before they go public. You can additionally keep an eye on evaluations throughout Google, Facebook, and various other systems right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL sustains integrations with settlement processors, social networks, and Zapier, so you can link your favorite tools as required.
All-time Low Line: Should You Select GoHighLevel?
If you’re running a digital firm (or want to re-sell software), GoHighLevel is a significant competitor. It’s not perfect– email deliverability and UI peculiarities can be annoying– however the worth, adaptability, and agency-focused features are hard to defeat. For solo designers or those needing deep course/community devices, check out Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your technology pile with each other and desire a single platform to run your firm, GoHighLevel is absolutely worth a try. Simply test the email side prior to going all-in, and watch on your costs as your checklist grows.