You know just how each year there’s a new “essential” device for digital companies? Well, GoHighLevel isn’t just one more short lived pattern. It’s developed an online reputation as a durable, all-in-one platform that can (allegedly) replace your CRM, email marketing, funnel builder, program system, and GoHighLevel Survey Builder. Appears fanciful, appropriate?
However here’s the thing: not all-in-one tools are developed equal. Some try to do everything and end up not doing anything well. Others struck that wonderful area. So, where does GoHighLevel land? Let’s simplify– verrucas and all.
What Makes GoHighLevel Stand Out?
It’s all about debt consolidation. Imagine dropping your patchwork of subscriptions– no more logging right into five various dashboards simply to check your leads, send a campaign, or tweak a landing page. GoHighLevel packages the basics:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Program and membership platform
- Workflow automation
- Social network organizing
- Credibility management
Which’s just scratching the surface. For agencies, especially those taking care of numerous customers, the ability to produce and manage sub-accounts under one roof covering is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be real– there’s a lot to like right here.
All-in-One Giant
You’re not just getting a CRM or a funnel builder. GoHighLevel intends to be the Pocket knife for companies. From nurturing leads using SMS to structure facility automations, you can handle nearly every facet of your customers’ digital marketing in one place.
SMS and Multi-Channel Interaction
Email’s terrific, however sometimes you need to reach people where they in fact take note. GHL’s two-way text, voice drops, and Facebook Carrier integration suggest you can connect with leads and clients on their terms. That’s a major side over platforms that just do e-mail.
Automation That In Fact Supplies
If you’ve ever tried to cobble with each other automations making use of Zapier and a lot of disconnected apps, you know the discomfort. GoHighLevel’s workflow builder lets you section, rating, and move leads through your pipeline with marginal difficulty. Intend to send out a follow-up SMS after a lead fills out a kind? Easy. Trigger a support series based upon individual activities? Done.
Cost-efficient For Agencies
Let’s speak money. GHL’s plans start at $97/month and increase to $497/month for agencies and resellers. Contrasted to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving significant cash– particularly if you’re managing numerous customers.
SaaSPreneur Program
If you’re the entrepreneurial kind, you’ll enjoy this: GoHighLevel allows you white-label and resell the platform. That implies you can offer your very own well-known version to customers, including a new income stream. Not every system gives you that sort of versatility.
Integration-Friendly
Currently utilizing Zapier, Stripe, or various other devices? GHL plays great with most significant systems, so you’re not locked in or required to abandon your preferred applications.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is excellent– let’s obtain real regarding the downsides.
Email Expenses Can Creep Up
Right here’s a potential budget-buster: GoHighLevel charges $0.01 per e-mail sent. If you have actually got a list of 30,000 customers and you’re sending normal broadcasts, you can conveniently invest $300+ monthly just on e-mails. That’s greater than the top-tier Unlimited plan! If you’re hefty on e-mail marketing, this is something to view closely.
Email Deliverability Issues
GHL counts on Mailgun for e-mail delivery, and a lot of customers report lower deliverability prices contrasted to devoted email platforms. We’re speaking about a 30% decrease in some situations. If your service lives and dies by the inbox, you’ll want to do some serious testing prior to relocating your list over.
Jack of All Trades, Master of … Some?
While GHL covers a ton of ground, it does not always go as deep as professional platforms. As an example, its course development devices aren’t as progressed as Kajabi or Teachable. Community features, advanced course trickling, and durable analytics? You could find them doing not have if you’re a web content creator first and a company 2nd.
UI/UX: Still a Little Bit Clunky
Let’s just say it: the user interface isn’t winning any layout awards. With setups spread throughout numerous panels and some strange navigation options, you may find yourself clicking around more than you ‘d like. It’s functional, however it’s not constantly user-friendly.
Best for Agencies– Not Solo Designers
If you’re a digital company, GHL’s features and pricing make a ton of sense. However if you’re a solo maker, instructor, or program seller, you might be much better off with a system that focuses on your needs.
Real-Life Instance: How an Agency Uses GoHighLevel
Let’s state you run a store digital agency. You have actually got five clients, each with their very own funnels, email checklists, and social media accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for email, Calendly for consultations, and Barrier for social networks.
With GoHighLevel, you established sub-accounts for every client. You develop customized dashboards, manage all their leads, automate follow-ups through SMS and e-mail, and also arrange their social messages– all without leaving the platform. Need to clone a successful funnel for a new client? Snapshots make it a wind. And you can also resell your branded version of GHL to clients who wish to handle points themselves.
The Funnel and Website Builder: Surprisingly Capable
You may anticipate a jack-of-all-trades builder to be confusing, yet GHL’s drag-and-drop editor is actually pretty smooth. You overcome 1,000 funnel templates to play with, and you can tailor them to your heart’s content. Sure, it’s not as fancy as Elementor (no parallax scrolling or wild animations), however, for the majority of company clients, it’s more than enough.
And if you’re moving from ClickFunnels? GHL also uses a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Survey Builder
GHL allows you establish complex automations– believe abandoned cart emails, support series, and split examinations. You can set up e-mails for optimum times and track efficiency with real-time analytics. However, as pointed out, deliverability can be a sticking point. If your open rates storage tank after changing, you’ll need to repair or think about a dedicated e-mail service provider.
CRM and Social Planner: Whatever in One Location
The CRM is a highlight, providing lead racking up, segmentation, and also a client website for tracking project development. The social planner changes tools like Buffer or Hootsuite, allowing you routine and evaluate posts throughout channels. For firms, this kind of centralization is gold.
Marketing Products and Courses: Excellent, Not Great
You can market digital and physical items, run memberships, and even import programs from Kajabi. Web content layouts include video, sound, and docs, so you can accommodate different learning styles. Yet if you desire sophisticated community features or innovative course dripping, you’ll need to look elsewhere GoHighLevel Survey Builder.
Online Reputation Management: Shield Your Brand name
GHL automates review requests after transactions– through text, e-mail, or QR code– so you can develop count on and integrity. Adverse evaluations can be rerouted to a personal form, offering you a possibility to solve problems prior to they go public. You can likewise monitor evaluations throughout Google, Facebook, and other systems right from your dashboard.
Integrations: Plays Well With Others
You’re not locked in. GHL supports integrations with settlement processors, social media sites, and Zapier, so you can connect your favorite tools as needed.
All-time Low Line: Should You Pick GoHighLevel?
If you’re running a digital firm (or want to market software application), GoHighLevel is a major challenger. It’s not best– email deliverability and UI quirks can be aggravating– but the value, flexibility, and agency-focused features are hard to defeat. For solo developers or those requiring deep course/community devices, check out Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your technology pile with each other and want a single system to run your firm, GoHighLevel is definitely worth a shot. Just check the email side prior to going all-in, and keep an eye on your prices as your listing expands.