You recognize how each year there’s a brand-new “essential” tool for digital companies? Well, GoHighLevel isn’t just an additional short lived trend. It’s developed a credibility as a robust, all-in-one system that can (apparently) change your CRM, e-mail marketing, funnel builder, training course system, and GoHighLevel Split Testing. Appears dreamy, appropriate?
Yet right here’s the important things: not all-in-one devices are developed equivalent. Some try to do every little thing and end up doing nothing well. Others struck that pleasant area. So, where does GoHighLevel land? Let’s break it down– protuberances and all.
What Makes GoHighLevel Stand Apart?
It’s everything about debt consolidation. Think of dropping your jumble of subscriptions– no more logging into five various control panels just to inspect your leads, send out a campaign, or fine-tune a landing page. GoHighLevel bundles the basics:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Program and membership platform
- Workflow automation
- Social network scheduling
- Reputation management
Which’s just scratching the surface. For companies, especially those handling several customers, the capability to produce and manage sub-accounts under one roofing is a lifesaver.
The Excellent: Where GoHighLevel Shines
Let’s be real– there’s a great deal to like below.
All-in-One Giant
You’re not just getting a CRM or a funnel builder. GoHighLevel intends to be the Swiss Army knife for firms. From nurturing leads through SMS to building complicated automations, you can manage nearly every facet of your clients’ digital marketing in one place.
SMS and Multi-Channel Interaction
Email’s terrific, but in some cases you need to get to individuals where they actually take note. GHL’s two-way text, voice drops, and Facebook Carrier integration imply you can get in touch with leads and customers on their terms. That’s a significant edge over systems that just do email.
Automation That Really Supplies
If you’ve ever attempted to cobble with each other automations using Zapier and a lot of detached apps, you know the discomfort. GoHighLevel’s workflow builder allows you segment, score, and step leads with your pipeline with marginal difficulty. Intend to send out a follow-up SMS after a lead fills in a form? Easy. Trigger a support sequence based on individual activities? Done.
Cost-efficient For Agencies
Let’s speak cash. GHL’s plans start at $97/month and go up to $497/month for agencies and resellers. Compared to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving serious cash– especially if you’re handling several clients.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll love this: GoHighLevel allows you white-label and resell the system. That indicates you can use your very own well-known variation to customers, adding a brand-new income stream. Not every platform provides you that type of flexibility.
Integration-Friendly
Currently using Zapier, Stripe, or various other devices? GHL plays wonderful with the majority of major systems, so you’re not locked in or compelled to desert your favorite applications.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is perfect– let’s obtain real regarding the downsides.
Email Costs Can Creep Up
Below’s a potential budget-buster: GoHighLevel bills $0.01 per email sent out. If you’ve obtained a checklist of 30,000 subscribers and you’re sending regular programs, you can quickly invest $300+ per month just on e-mails. That’s more than the top-tier Unlimited plan! If you’re heavy on e-mail marketing, this is something to view carefully.
Email Deliverability Issues
GHL relies on Mailgun for e-mail distribution, and a lot of users report reduced deliverability prices compared to dedicated e-mail systems. We’re discussing a 30% drop in some cases. If your company lives and dies by the inbox, you’ll wish to do some severe testing before relocating your checklist over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it doesn’t always go as deep as specialist systems. For example, its training course development devices aren’t as advanced as Kajabi or Teachable. Community features, advanced training course leaking, and durable analytics? You may locate them doing not have if you’re a material creator first and a firm second.
UI/UX: Still a Bit Clunky
Let’s just say it: the user interface isn’t winning any kind of layout awards. With settings spread across multiple panels and some odd navigating choices, you may find yourself clicking around greater than you would certainly like. It’s functional, however it’s not constantly instinctive.
Best for Agencies– Not Solo Designers
If you’re a digital firm, GHL’s features and pricing make a lots of sense. But if you’re a solo creator, instructor, or training course vendor, you may be far better off with a platform that concentrates on your requirements.
Real-Life Example: How an Agency Makes Use Of GoHighLevel
Let’s state you run a store digital agency. You have actually obtained 5 clients, each with their own funnels, e-mail checklists, and social networks accounts. Prior to GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for consultations, and Buffer for social media sites.
With GoHighLevel, you set up sub-accounts for every client. You create customized dashboards, take care of all their leads, automate follow-ups by means of SMS and e-mail, and also arrange their social posts– all without leaving the platform. Required to duplicate an effective funnel for a brand-new customer? Snapshots make it a wind. And you can also re-sell your well-known version of GHL to customers who want to handle things themselves.
The Funnel and Website Builder: Surprisingly Qualified
You might expect a jack-of-all-trades builder to be cumbersome, however GHL’s drag-and-drop editor is really quite smooth. You get over 1,000 funnel templates to have fun with, and you can customize them to your heart’s material. Sure, it’s not as fancy as Elementor (no parallax scrolling or wild animations), but for many firm customers, it’s sufficient.
And if you’re moving from ClickFunnels? GHL even uses a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Split Testing
GHL lets you set up complex automations– assume deserted cart e-mails, support series, and split examinations. You can arrange e-mails for optimal times and track efficiency with real-time analytics. However, as discussed, deliverability can be a sticking point. If your open prices container after changing, you’ll require to troubleshoot or consider a devoted email supplier.
CRM and Social Coordinator: Everything in One Location
The CRM is a highlight, supplying lead racking up, segmentation, and also a customer portal for tracking task progress. The social organizer replaces devices like Buffer or Hootsuite, letting you timetable and analyze posts throughout channels. For agencies, this sort of centralization is gold.
Selling Products and Courses: Excellent, Not Great
You can market digital and physical items, run memberships, and even import training courses from Kajabi. Content layouts consist of video, audio, and docs, so you can satisfy various learning styles. However if you want sophisticated community features or advanced training course leaking, you’ll need to look somewhere else GoHighLevel Split Testing.
Credibility Administration: Secure Your Brand name
GHL automates testimonial requests after transactions– by means of SMS, e-mail, or QR code– so you can build depend on and trustworthiness. Unfavorable evaluations can be rerouted to a personal form, providing you a chance to deal with problems prior to they go public. You can also keep an eye on testimonials throughout Google, Facebook, and various other systems right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL sustains integrations with settlement processors, social networks, and Zapier, so you can link your favored devices as needed.
The Bottom Line: Should You Choose GoHighLevel?
If you’re running a digital firm (or intend to re-sell software application), GoHighLevel is a significant contender. It’s not best– e-mail deliverability and UI quirks can be irritating– yet the worth, versatility, and agency-focused features are tough to beat. For solo developers or those requiring deep course/community tools, check out Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your tech pile with each other and want a solitary platform to run your agency, GoHighLevel is absolutely worth a shot. Simply check the email side before going all-in, and keep an eye on your expenses as your checklist expands.