You recognize exactly how each year there’s a brand-new “essential” tool for digital companies? Well, GoHighLevel isn’t just another fleeting trend. It’s built a credibility as a robust, all-in-one system that can (apparently) replace your CRM, e-mail marketing, funnel builder, course system, and GoHighLevel Single Sign On (SSO). Seems fanciful, right?
Yet here’s the important things: not all-in-one devices are developed equivalent. Some try to do everything and end up doing nothing well. Others struck that sweet area. So, where does GoHighLevel land? Let’s break it down– blemishes and all.
What Makes GoHighLevel Stand Apart?
It’s everything about combination. Imagine dumping your jumble of memberships– no more logging into five various control panels simply to check your leads, send out a campaign, or fine-tune a landing page. GoHighLevel packages the fundamentals:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Training course and subscription platform
- Workflow automation
- Social media scheduling
- Credibility monitoring
And that’s simply scratching the surface. For firms, especially those handling several clients, the capacity to produce and handle sub-accounts under one roof is a lifesaver.
The Great: Where GoHighLevel Shines
Let’s be real– there’s a great deal to like below.
All-in-One Powerhouse
You’re not simply getting a CRM or a funnel builder. GoHighLevel intends to be the Pocket knife for agencies. From nurturing leads through SMS to building complex automations, you can manage nearly every aspect of your clients’ digital marketing in one place.
SMS and Multi-Channel Communication
Email’s excellent, yet occasionally you need to reach people where they really take note. GHL’s two-way text, voice decreases, and Facebook Carrier integration mean you can connect with leads and clients on their terms. That’s a severe edge over platforms that simply do email.
Automation That In Fact Provides
If you’ve ever before attempted to cobble together automations making use of Zapier and a lot of detached apps, you understand the pain. GoHighLevel’s workflow builder allows you segment, score, and step leads through your pipeline with marginal fuss. Wish to send out a follow-up SMS after a lead fills out a kind? Easy. Trigger a support series based on customer actions? Done.
Cost-Effective For Agencies
Let’s talk money. GHL’s plans begin at $97/month and rise to $497/month for companies and resellers. Contrasted to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving serious money– particularly if you’re handling multiple clients.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll like this: GoHighLevel allows you white-label and re-sell the platform. That suggests you can supply your very own branded version to customers, adding a brand-new revenue stream. Not every system offers you that sort of flexibility.
Integration-Friendly
Currently utilizing Zapier, Stripe, or other devices? GHL plays great with a lot of significant platforms, so you’re not secured or compelled to desert your preferred apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is excellent– let’s get genuine about the drawbacks.
Email Prices Can Sneak Up
Below’s a potential budget-buster: GoHighLevel charges $0.01 per email sent out. If you’ve got a checklist of 30,000 clients and you’re sending regular programs, you could quickly invest $300+ per month just on e-mails. That’s more than the top-tier Unlimited plan! If you’re heavy on e-mail marketing, this is something to view very closely.
Email Deliverability Issues
GHL relies on Mailgun for email distribution, and a great deal of users report reduced deliverability prices compared to dedicated email platforms. We’re talking about a 30% decrease in some instances. If your company lives and dies by the inbox, you’ll wish to do some serious testing prior to moving your listing over.
Jack of All Trades, Master of … Some?
While GHL covers a ton of ground, it doesn’t always go as deep as specialist platforms. For instance, its training course development devices aren’t as progressed as Kajabi or Teachable. Community features, progressed program trickling, and robust analytics? You might locate them doing not have if you’re a web content developer initially and a firm 2nd.
UI/UX: Still a Little Bit Clunky
Let’s just claim it: the interface isn’t winning any kind of layout awards. With setups scattered throughout several panels and some strange navigation options, you might find yourself clicking around greater than you would certainly such as. It’s functional, but it’s not constantly intuitive.
Best for Agencies– Not Solo Creators
If you’re a digital company, GHL’s features and pricing make a ton of feeling. Yet if you’re a solo developer, trainer, or course seller, you might be better off with a platform that concentrates on your requirements.
Real-Life Instance: How an Agency Uses GoHighLevel
Let’s state you run a store digital company. You have actually got five customers, each with their very own funnels, e-mail lists, and social networks accounts. Before GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for consultations, and Buffer for social media sites.
With GoHighLevel, you established sub-accounts for each customer. You develop custom-made control panels, take care of all their leads, automate follow-ups using SMS and e-mail, and also schedule their social blog posts– all without leaving the system. Required to clone an effective funnel for a brand-new client? Snapshots make it a breeze. And you can even resell your well-known version of GHL to customers who want to take care of things themselves.
The Funnel and Website Builder: Surprisingly Qualified
You might anticipate a jack-of-all-trades builder to be cumbersome, yet GHL’s drag-and-drop editor is in fact pretty smooth. You get over 1,000 funnel templates to have fun with, and you can customize them to your heart’s web content. Sure, it’s not as expensive as Elementor (no parallax scrolling or wild computer animations), but for the majority of firm customers, it’s more than enough.
And if you’re moving from ClickFunnels? GHL even supplies a ClickFunnels import feature. That’s an uncommon (and welcome) touch.
Email Marketing: GoHighLevel Single Sign On (SSO)
GHL allows you establish complex automations– think abandoned cart emails, nurture series, and split examinations. You can set up e-mails for optimal times and track performance with real-time analytics. Yet, as discussed, deliverability can be a sticking point. If your open prices tank after switching, you’ll need to fix or consider a dedicated e-mail supplier.
CRM and Social Planner: Every Little Thing in One Place
The CRM is an emphasize, offering lead scoring, segmentation, and even a client website for tracking job progression. The social coordinator replaces devices like Buffer or Hootsuite, allowing you schedule and analyze blog posts across networks. For companies, this kind of centralization is gold.
Selling Products and Courses: Good, Not Great
You can market digital and physical items, run subscriptions, and even import programs from Kajabi. Content formats include video, audio, and docs, so you can cater to various learning designs. Yet if you desire sophisticated community features or advanced program leaking, you’ll need to look elsewhere GoHighLevel Single Sign On (SSO).
Reputation Management: Protect Your Brand
GHL automates review requests after purchases– via SMS, e-mail, or QR code– so you can develop count on and trustworthiness. Negative testimonials can be rerouted to a private type, giving you a chance to deal with concerns before they go public. You can additionally monitor testimonials throughout Google, Facebook, and other platforms right from your dashboard.
Integrations: Plays Well With Others
You’re not secured. GHL sustains integrations with settlement processors, social media sites, and Zapier, so you can connect your favorite devices as needed.
All-time Low Line: Should You Choose GoHighLevel?
If you’re running a digital agency (or intend to market software), GoHighLevel is a severe challenger. It’s not best– e-mail deliverability and UI traits can be frustrating– however the worth, flexibility, and agency-focused features are difficult to beat. For solo developers or those needing deep course/community devices, look at Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your technology pile together and desire a solitary platform to run your firm, GoHighLevel is definitely worth a try. Just evaluate the email side before going all-in, and watch on your prices as your list grows.