You know exactly how annually there’s a brand-new “must-have” device for digital agencies? Well, GoHighLevel isn’t just an additional short lived fad. It’s constructed an online reputation as a robust, all-in-one platform that can (allegedly) replace your CRM, email marketing, funnel builder, program platform, and GoHighLevel RingCentral. Appears fanciful, best?
But below’s the thing: not all-in-one tools are developed equivalent. Some try to do every little thing and end up not doing anything well. Others hit that pleasant area. So, where does GoHighLevel land? Let’s break it down– protuberances and all.
What Makes GoHighLevel Stand Out?
It’s everything about combination. Visualize abandoning your jumble of memberships– say goodbye to logging into 5 different dashboards just to examine your leads, send a campaign, or modify a landing page. GoHighLevel bundles the essentials:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and activates)
- SMS and voice messaging
- Funnel and website builder
- Course and subscription system
- Workflow automation
- Social media organizing
- Online reputation administration
And that’s simply scratching the surface. For agencies, specifically those taking care of several clients, the ability to create and manage sub-accounts under one roofing is a lifesaver.
The Excellent: Where GoHighLevel Shines
Let’s be actual– there’s a great deal to love below.
All-in-One Powerhouse
You’re not simply getting a CRM or a funnel builder. GoHighLevel intends to be the Pocket knife for firms. From nurturing leads using SMS to structure complex automations, you can deal with nearly every aspect of your clients’ digital marketing in one area.
SMS and Multi-Channel Interaction
Email’s great, however in some cases you require to reach individuals where they actually pay attention. GHL’s two-way text, voice decreases, and Facebook Messenger integration imply you can get in touch with leads and clients on their terms. That’s a major edge over systems that simply do e-mail.
Automation That Really Supplies
If you’ve ever tried to cobble with each other automations making use of Zapier and a number of detached apps, you know the pain. GoHighLevel’s workflow builder allows you segment, score, and relocation leads with your pipeline with marginal hassle. Wish to send out a follow-up SMS after a lead completes a type? Easy. Trigger a nurture sequence based upon customer actions? Done.
Economical For Agencies
Let’s talk money. GHL’s plans begin at $97/month and go up to $497/month for firms and resellers. Compared to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving severe money– especially if you’re managing several customers.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll love this: GoHighLevel allows you white-label and resell the platform. That means you can supply your very own well-known variation to customers, adding a new revenue stream. Not every system offers you that kind of flexibility.
Integration-Friendly
Currently utilizing Zapier, Stripe, or other devices? GHL plays great with many major systems, so you’re not secured or compelled to desert your preferred apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is ideal– let’s obtain genuine regarding the drawbacks.
Email Costs Can Slip Up
Here’s a possible budget-buster: GoHighLevel charges $0.01 per email sent. If you have actually got a checklist of 30,000 customers and you’re sending regular broadcasts, you might easily invest $300+ per month just on e-mails. That’s more than the top-tier Unlimited plan! If you’re hefty on e-mail marketing, this is something to enjoy carefully.
Email Deliverability Issues
GHL relies upon Mailgun for e-mail shipment, and a lot of customers report reduced deliverability rates compared to specialized email systems. We’re talking about a 30% decrease in some cases. If your organization lives and passes away by the inbox, you’ll wish to do some major testing prior to relocating your list over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it doesn’t always go as deep as expert systems. For example, its training course creation tools aren’t as progressed as Kajabi or Teachable. Community features, advanced course dripping, and robust analytics? You could locate them lacking if you’re a content developer first and an agency second.
UI/UX: Still a Little Bit Clunky
Let’s simply claim it: the interface isn’t winning any kind of style honors. With settings spread throughout numerous panels and some strange navigation options, you could find yourself clicking around more than you would certainly like. It’s useful, yet it’s not always intuitive.
Best for Agencies– Not Solo Makers
If you’re a digital company, GHL’s features and pricing make a lots of sense. However if you’re a solo developer, trainer, or training course vendor, you could be far better off with a platform that specializes in your requirements.
Real-Life Example: How a Firm Utilizes GoHighLevel
Let’s state you run a shop digital agency. You have actually got five customers, each with their own funnels, e-mail checklists, and social media accounts. Prior to GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for email, Calendly for visits, and Buffer for social media sites.
With GoHighLevel, you established sub-accounts for each customer. You create custom-made dashboards, take care of all their leads, automate follow-ups by means of SMS and e-mail, and even schedule their social articles– all without leaving the system. Need to duplicate an effective funnel for a new client? Snapshots make it a breeze. And you can even resell your top quality variation of GHL to clients who want to handle things themselves.
The Funnel and Website Builder: Remarkably Qualified
You might expect a jack-of-all-trades builder to be cumbersome, yet GHL’s drag-and-drop editor is in fact quite smooth. You get over 1,000 funnel templates to play with, and you can tailor them to your heart’s content. Certain, it’s not as expensive as Elementor (no parallax scrolling or wild computer animations), but also for the majority of firm clients, it’s more than enough.
And if you’re moving from ClickFunnels? GHL even offers a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel RingCentral
GHL lets you set up intricate automations– think abandoned cart e-mails, support sequences, and split tests. You can schedule emails for optimum times and track efficiency with real-time analytics. Yet, as discussed, deliverability can be a sticking point. If your open prices storage tank after changing, you’ll require to troubleshoot or take into consideration a devoted e-mail carrier.
CRM and Social Coordinator: Whatever in One Location
The CRM is a highlight, supplying lead racking up, segmentation, and also a customer site for tracking task progress. The social organizer changes tools like Buffer or Hootsuite, allowing you timetable and examine blog posts throughout channels. For agencies, this kind of centralization is gold.
Marketing Products and Courses: Good, Not Great
You can offer digital and physical products, run memberships, and also import training courses from Kajabi. Content styles consist of video, audio, and docs, so you can cater to different learning designs. However if you desire sophisticated community features or innovative training course dripping, you’ll require to look in other places GoHighLevel RingCentral.
Credibility Monitoring: Shield Your Brand name
GHL automates review requests after purchases– by means of SMS, email, or QR code– so you can develop trust fund and reputation. Unfavorable testimonials can be rerouted to a private kind, giving you a possibility to deal with problems prior to they go public. You can additionally keep an eye on evaluations throughout Google, Facebook, and other systems right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL sustains integrations with payment cpus, social networks, and Zapier, so you can connect your preferred tools as required.
The Bottom Line: Should You Pick GoHighLevel?
If you’re running a digital agency (or want to market software), GoHighLevel is a major challenger. It’s not excellent– email deliverability and UI traits can be bothersome– yet the value, flexibility, and agency-focused features are tough to beat. For solo makers or those needing deep course/community tools, look at Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your tech stack with each other and desire a single platform to run your firm, GoHighLevel is definitely worth a try. Just evaluate the email side prior to going all-in, and keep an eye on your prices as your listing expands.