You know just how each year there’s a brand-new “essential” device for digital agencies? Well, GoHighLevel isn’t just one more fleeting pattern. It’s built a track record as a durable, all-in-one system that can (supposedly) replace your CRM, email marketing, funnel builder, course platform, and GoHighLevel Reporting and Analytics. Appears fanciful, best?
However here’s the thing: not all-in-one devices are produced equal. Some attempt to do everything and end up not doing anything well. Others struck that wonderful spot. So, where does GoHighLevel land? Let’s break it down– moles and all.
What Makes GoHighLevel Stand Apart?
It’s everything about consolidation. Think of dropping your jumble of registrations– no more logging into 5 various dashboards just to check your leads, send a campaign, or fine-tune a landing page. GoHighLevel packages the essentials:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and sets off)
- SMS and voice messaging
- Funnel and website builder
- Training course and membership system
- Workflow automation
- Social network organizing
- Online reputation administration
Which’s simply scratching the surface. For companies, specifically those handling multiple clients, the capacity to develop and handle sub-accounts under one roof is a lifesaver.
The Great: Where GoHighLevel Shines
Let’s be real– there’s a great deal to love right here.
All-in-One Powerhouse
You’re not simply getting a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for firms. From nurturing leads using SMS to structure facility automations, you can take care of almost every aspect of your customers’ digital marketing in one place.
SMS and Multi-Channel Interaction
Email’s great, however often you need to reach people where they really take note. GHL’s two-way text, voice decreases, and Facebook Messenger integration indicate you can get in touch with leads and customers on their terms. That’s a major side over platforms that just do email.
Automation That Really Delivers
If you’ve ever tried to patch together automations utilizing Zapier and a number of separated applications, you recognize the discomfort. GoHighLevel’s workflow builder lets you segment, score, and move leads with your pipeline with minimal difficulty. Intend to send a follow-up SMS after a lead submits a type? Easy. Trigger a support series based upon user activities? Done.
Economical For Agencies
Let’s speak money. GHL’s plans start at $97/month and rise to $497/month for agencies and resellers. Compared to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving significant cash money– specifically if you’re handling multiple customers.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll enjoy this: GoHighLevel allows you white-label and re-sell the system. That suggests you can use your own top quality variation to clients, including a new revenue stream. Not every platform offers you that type of versatility.
Integration-Friendly
Currently making use of Zapier, Stripe, or various other tools? GHL plays good with a lot of significant platforms, so you’re not secured or forced to desert your favorite apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is best– let’s obtain genuine regarding the drawbacks.
Email Prices Can Sneak Up
Right here’s a possible budget-buster: GoHighLevel charges $0.01 per e-mail sent out. If you’ve obtained a list of 30,000 clients and you’re sending out routine broadcasts, you might quickly spend $300+ monthly simply on e-mails. That’s greater than the top-tier Unlimited plan! If you’re heavy on email marketing, this is something to enjoy very closely.
Email Deliverability Issues
GHL counts on Mailgun for e-mail distribution, and a great deal of customers report reduced deliverability rates contrasted to dedicated e-mail systems. We’re discussing a 30% drop in some instances. If your company lives and passes away by the inbox, you’ll want to do some serious screening prior to moving your listing over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it does not constantly go as deep as professional platforms. For instance, its training course development devices aren’t as progressed as Kajabi or Teachable. Community features, progressed course trickling, and durable analytics? You might locate them lacking if you’re a content creator initially and an agency 2nd.
UI/UX: Still a Little Bit Clunky
Let’s simply say it: the interface isn’t winning any type of design honors. With settings scattered throughout multiple panels and some strange navigation selections, you could find yourself clicking around greater than you ‘d like. It’s useful, yet it’s not constantly intuitive.
Best for Agencies– Not Solo Designers
If you’re a digital agency, GHL’s features and pricing make a ton of feeling. Yet if you’re a solo designer, instructor, or course vendor, you may be better off with a platform that concentrates on your demands.
Real-Life Example: How a Company Uses GoHighLevel
Let’s say you run a store digital agency. You have actually obtained five customers, each with their very own funnels, e-mail lists, and social media sites accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for consultations, and Buffer for social networks.
With GoHighLevel, you set up sub-accounts for every customer. You develop personalized dashboards, handle all their leads, automate follow-ups through SMS and email, and also schedule their social articles– all without leaving the system. Need to duplicate an effective funnel for a new client? Snapshots make it a wind. And you can even re-sell your branded version of GHL to customers who intend to manage points themselves.
The Funnel and Website Builder: Remarkably Qualified
You may expect a jack-of-all-trades builder to be cumbersome, however GHL’s drag-and-drop editor is in fact quite smooth. You get over 1,000 funnel templates to have fun with, and you can tailor them to your heart’s web content. Certain, it’s not as fancy as Elementor (no parallax scrolling or wild computer animations), but for the majority of company clients, it’s more than enough.
And if you’re migrating from ClickFunnels? GHL even provides a ClickFunnels import feature. That’s an uncommon (and welcome) touch.
Email Marketing: GoHighLevel Reporting and Analytics
GHL allows you set up complex automations– think abandoned cart emails, nurture series, and split tests. You can set up e-mails for ideal times and track performance with real-time analytics. Yet, as pointed out, deliverability can be a sticking point. If your open prices container after changing, you’ll require to fix or take into consideration a dedicated e-mail provider.
CRM and Social Organizer: Every Little Thing in One Place
The CRM is an emphasize, supplying lead scoring, division, and also a client site for tracking project development. The social coordinator replaces devices like Buffer or Hootsuite, allowing you routine and evaluate posts across channels. For companies, this sort of centralization is gold.
Selling Products and Courses: Great, Not Great
You can offer digital and physical products, run memberships, and even import training courses from Kajabi. Material styles include video, sound, and docs, so you can satisfy various learning styles. But if you desire advanced community features or sophisticated training course leaking, you’ll need to look in other places GoHighLevel Reporting and Analytics.
Track Record Monitoring: Secure Your Brand
GHL automates evaluation requests after transactions– by means of SMS, e-mail, or QR code– so you can build count on and reliability. Unfavorable testimonials can be rerouted to an exclusive kind, providing you a possibility to settle concerns prior to they go public. You can additionally monitor reviews across Google, Facebook, and various other systems right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL sustains integrations with settlement processors, social media, and Zapier, so you can connect your favored tools as required.
The Bottom Line: Should You Pick GoHighLevel?
If you’re running a digital agency (or want to re-sell software), GoHighLevel is a significant competitor. It’s not excellent– e-mail deliverability and UI traits can be annoying– yet the worth, versatility, and agency-focused features are tough to defeat. For solo designers or those requiring deep course/community tools, check out Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your technology stack together and want a solitary system to run your agency, GoHighLevel is definitely worth a try. Simply test the e-mail side prior to going all-in, and watch on your expenses as your listing grows.