You recognize how each year there’s a new “essential” tool for digital agencies? Well, GoHighLevel isn’t just another fleeting pattern. It’s constructed a credibility as a durable, all-in-one system that can (apparently) replace your CRM, e-mail marketing, funnel builder, training course system, and GoHighLevel Power Dialer. Sounds wonderful, ideal?
Yet here’s the thing: not all-in-one tools are produced equivalent. Some attempt to do whatever and wind up doing nothing well. Others hit that pleasant area. So, where does GoHighLevel land? Let’s break it down– excrescences and all.
What Makes GoHighLevel Stand Apart?
It’s everything about consolidation. Think of ditching your patchwork of registrations– no more logging into five different control panels just to examine your leads, send out a campaign, or tweak a landing page. GoHighLevel bundles the essentials:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and activates)
- SMS and voice messaging
- Funnel and website builder
- Course and membership system
- Workflow automation
- Social media scheduling
- Online reputation management
And that’s simply scratching the surface. For firms, especially those managing multiple customers, the capability to develop and take care of sub-accounts under one roofing is a lifesaver.
The Excellent: Where GoHighLevel Shines
Let’s be actual– there’s a great deal to like here.
All-in-One Giant
You’re not simply getting a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for agencies. From nurturing leads through SMS to building complicated automations, you can handle almost every aspect of your clients’ digital marketing in one area.
SMS and Multi-Channel Communication
Email’s excellent, however in some cases you need to reach people where they actually pay attention. GHL’s two-way text, voice declines, and Facebook Carrier integration suggest you can get in touch with leads and clients on their terms. That’s a major side over platforms that just do e-mail.
Automation That In Fact Delivers
If you have actually ever before tried to cobble together automations making use of Zapier and a number of detached applications, you understand the discomfort. GoHighLevel’s workflow builder allows you section, score, and step leads through your pipeline with minimal difficulty. Wish to send a follow-up SMS after a lead fills out a kind? Easy. Trigger a nurture sequence based upon user activities? Done.
Cost-efficient For Agencies
Let’s speak money. GHL’s plans start at $97/month and rise to $497/month for agencies and resellers. Contrasted to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving severe money– especially if you’re managing multiple clients.
SaaSPreneur Program
If you’re the entrepreneurial kind, you’ll love this: GoHighLevel lets you white-label and market the platform. That indicates you can provide your own well-known variation to clients, including a brand-new revenue stream. Not every system gives you that kind of versatility.
Integration-Friendly
Currently making use of Zapier, Stripe, or other devices? GHL plays nice with a lot of significant systems, so you’re not secured or compelled to abandon your favorite applications.
The Not-So-Good: Where GoHighLevel Falls Short
No system is excellent– let’s get real concerning the downsides.
Email Costs Can Creep Up
Right here’s a potential budget-buster: GoHighLevel charges $0.01 per email sent. If you’ve got a list of 30,000 clients and you’re sending routine broadcasts, you can quickly invest $300+ monthly just on emails. That’s more than the top-tier Unlimited plan! If you’re hefty on e-mail marketing, this is something to view closely.
Email Deliverability Issues
GHL counts on Mailgun for e-mail distribution, and a great deal of individuals report reduced deliverability prices compared to devoted e-mail systems. We’re discussing a 30% drop in some cases. If your company lives and dies by the inbox, you’ll wish to do some significant testing prior to moving your listing over.
Jack of All Trades, Master of … Some?
While GHL covers a ton of ground, it doesn’t always go as deep as professional platforms. For example, its program development tools aren’t as progressed as Kajabi or Teachable. Community features, advanced training course leaking, and robust analytics? You might discover them doing not have if you’re a web content creator first and an agency 2nd.
UI/UX: Still a Little Bit Clunky
Let’s simply say it: the user interface isn’t winning any design honors. With setups scattered throughout numerous panels and some weird navigating choices, you may find yourself clicking around greater than you ‘d like. It’s useful, yet it’s not always user-friendly.
Best for Agencies– Not Solo Creators
If you’re a digital company, GHL’s features and pricing make a lots of feeling. Yet if you’re a solo designer, trainer, or program vendor, you might be better off with a platform that concentrates on your requirements.
Real-Life Example: How a Company Utilizes GoHighLevel
Let’s state you run a boutique digital firm. You have actually obtained 5 clients, each with their very own funnels, e-mail listings, and social networks accounts. Before GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for consultations, and Barrier for social media sites.
With GoHighLevel, you established sub-accounts for each client. You develop personalized dashboards, manage all their leads, automate follow-ups using SMS and e-mail, and even schedule their social posts– all without leaving the platform. Need to duplicate a successful funnel for a brand-new client? Snapshots make it a breeze. And you can also re-sell your well-known variation of GHL to customers who want to take care of points themselves.
The Funnel and Website Builder: Surprisingly Capable
You may expect a jack-of-all-trades builder to be confusing, yet GHL’s drag-and-drop editor is actually rather smooth. You overcome 1,000 funnel templates to have fun with, and you can customize them to your heart’s web content. Certain, it’s not as fancy as Elementor (no parallax scrolling or wild animations), but for most agency clients, it’s sufficient.
And if you’re moving from ClickFunnels? GHL also offers a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Power Dialer
GHL allows you establish complex automations– think abandoned cart e-mails, support series, and split examinations. You can arrange emails for ideal times and track performance with real-time analytics. Yet, as mentioned, deliverability can be a sticking point. If your open rates storage tank after changing, you’ll need to repair or consider a committed email provider.
CRM and Social Coordinator: Every Little Thing in One Area
The CRM is a highlight, supplying lead scoring, division, and even a client portal for tracking task progression. The social planner changes tools like Buffer or Hootsuite, letting you schedule and examine blog posts across networks. For agencies, this sort of centralization is gold.
Selling Products and Courses: Excellent, Not Great
You can market digital and physical products, run subscriptions, and even import training courses from Kajabi. Web content styles consist of video, sound, and docs, so you can cater to different learning styles. However if you want innovative community features or innovative course leaking, you’ll need to look elsewhere GoHighLevel Power Dialer.
Reputation Monitoring: Safeguard Your Brand
GHL automates testimonial demands after purchases– via text, e-mail, or QR code– so you can construct trust fund and reputation. Negative evaluations can be rerouted to a private type, offering you an opportunity to resolve issues before they go public. You can likewise keep an eye on reviews across Google, Facebook, and other systems right from your dashboard.
Integrations: Plays Well With Others
You’re not secured. GHL supports integrations with settlement processors, social networks, and Zapier, so you can link your preferred tools as needed.
All-time Low Line: Should You Select GoHighLevel?
If you’re running a digital agency (or wish to market software), GoHighLevel is a significant contender. It’s not excellent– email deliverability and UI quirks can be aggravating– however the worth, versatility, and agency-focused features are hard to defeat. For solo creators or those needing deep course/community devices, look at Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your technology pile together and want a solitary platform to run your agency, GoHighLevel is definitely worth a try. Just examine the email side before going all-in, and keep an eye on your costs as your checklist grows.