You recognize how annually there’s a brand-new “essential” device for digital agencies? Well, GoHighLevel isn’t simply an additional fleeting pattern. It’s developed a reputation as a durable, all-in-one platform that can (apparently) change your CRM, e-mail marketing, funnel builder, course platform, and GoHighLevel Point-of-Sale. Seems fanciful, ideal?
However here’s the important things: not all-in-one tools are produced equal. Some try to do everything and wind up doing nothing well. Others hit that wonderful area. So, where does GoHighLevel land? Let’s break it down– blemishes and all.
What Makes GoHighLevel Stick Out?
It’s everything about combination. Envision abandoning your patchwork of subscriptions– say goodbye to logging right into 5 various control panels simply to inspect your leads, send out a campaign, or fine-tune a landing page. GoHighLevel packages the essentials:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and activates)
- SMS and voice messaging
- Funnel and website builder
- Training course and membership platform
- Workflow automation
- Social network scheduling
- Credibility administration
And that’s just scratching the surface. For companies, especially those managing several customers, the capacity to develop and handle sub-accounts under one roof is a lifesaver.
The Great: Where GoHighLevel Shines
Let’s be real– there’s a great deal to enjoy here.
All-in-One Powerhouse
You’re not just getting a CRM or a funnel builder. GoHighLevel intends to be the Pocket knife for firms. From nurturing leads via SMS to structure complicated automations, you can manage nearly every facet of your customers’ digital marketing in one area.
SMS and Multi-Channel Communication
Email’s excellent, yet sometimes you require to get to individuals where they actually listen. GHL’s two-way SMS, voice declines, and Facebook Carrier integration mean you can connect with leads and customers on their terms. That’s a severe edge over platforms that simply do e-mail.
Automation That Actually Delivers
If you have actually ever attempted to cobble with each other automations utilizing Zapier and a lot of separated applications, you understand the discomfort. GoHighLevel’s workflow builder lets you sector, score, and move leads through your pipeline with marginal hassle. Wish to send out a follow-up SMS after a lead fills out a kind? Easy. Trigger a nurture series based upon individual actions? Done.
Cost-efficient For Agencies
Let’s speak money. GHL’s plans start at $97/month and rise to $497/month for firms and resellers. Contrasted to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving major money– especially if you’re handling multiple clients.
SaaSPreneur Program
If you’re the entrepreneurial kind, you’ll love this: GoHighLevel lets you white-label and market the platform. That indicates you can provide your own branded variation to clients, adding a new income stream. Not every platform offers you that type of flexibility.
Integration-Friendly
Currently utilizing Zapier, Stripe, or various other devices? GHL plays nice with a lot of significant systems, so you’re not locked in or compelled to abandon your favored apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is excellent– let’s obtain real regarding the drawbacks.
Email Expenses Can Creep Up
Below’s a possible budget-buster: GoHighLevel charges $0.01 per email sent out. If you’ve obtained a list of 30,000 subscribers and you’re sending out normal programs, you could easily spend $300+ per month simply on e-mails. That’s greater than the top-tier Unlimited plan! If you’re hefty on email marketing, this is something to watch carefully.
Email Deliverability Issues
GHL counts on Mailgun for email distribution, and a lot of customers report lower deliverability prices contrasted to committed e-mail platforms. We’re discussing a 30% decrease in some situations. If your company lives and dies by the inbox, you’ll wish to do some severe screening prior to relocating your list over.
Jack of All Professions, Master of … Some?
While GHL covers a lots of ground, it doesn’t constantly go as deep as professional platforms. For example, its program production devices aren’t as advanced as Kajabi or Teachable. Community features, advanced training course trickling, and durable analytics? You could find them lacking if you’re a material maker initially and an agency 2nd.
UI/UX: Still a Bit Clunky
Let’s just state it: the user interface isn’t winning any type of design honors. With settings spread across numerous panels and some strange navigation options, you may find yourself clicking around greater than you ‘d like. It’s practical, but it’s not constantly intuitive.
Best for Agencies– Not Solo Creators
If you’re a digital firm, GHL’s features and pricing make a lots of feeling. But if you’re a solo maker, train, or training course vendor, you may be much better off with a platform that specializes in your needs.
Real-Life Instance: How a Company Utilizes GoHighLevel
Let’s say you run a boutique digital company. You have actually obtained five customers, each with their own funnels, email listings, and social media sites accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for appointments, and Barrier for social networks.
With GoHighLevel, you set up sub-accounts for every client. You create customized control panels, handle all their leads, automate follow-ups via SMS and email, and even schedule their social posts– all without leaving the platform. Need to duplicate an effective funnel for a brand-new client? Snapshots make it a breeze. And you can even market your branded variation of GHL to clients who intend to handle points themselves.
The Funnel and Website Builder: Remarkably Qualified
You could expect a jack-of-all-trades builder to be clunky, but GHL’s drag-and-drop editor is really pretty smooth. You overcome 1,000 funnel templates to play with, and you can customize them to your heart’s material. Certain, it’s not as expensive as Elementor (no parallax scrolling or wild computer animations), but for many company clients, it’s more than enough.
And if you’re moving from ClickFunnels? GHL also provides a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Point-of-Sale
GHL lets you set up complicated automations– believe deserted cart emails, support sequences, and split examinations. You can arrange e-mails for optimal times and track efficiency with real-time analytics. Yet, as stated, deliverability can be a sticking point. If your open rates container after switching, you’ll require to repair or take into consideration a specialized email supplier.
CRM and Social Planner: Whatever in One Location
The CRM is a highlight, supplying lead scoring, division, and even a customer site for tracking task progress. The social organizer replaces devices like Buffer or Hootsuite, letting you timetable and examine messages throughout networks. For companies, this sort of centralization is gold.
Marketing Products and Courses: Good, Not Great
You can offer digital and physical products, run memberships, and even import programs from Kajabi. Content styles consist of video, audio, and docs, so you can accommodate different learning designs. But if you desire sophisticated community features or sophisticated course trickling, you’ll need to look somewhere else GoHighLevel Point-of-Sale.
Credibility Administration: Protect Your Brand name
GHL automates testimonial requests after deals– by means of text, e-mail, or QR code– so you can build trust fund and reputation. Adverse evaluations can be redirected to a private type, giving you an opportunity to fix problems prior to they go public. You can additionally keep an eye on reviews throughout Google, Facebook, and other platforms right from your dashboard.
Integrations: Plays Well With Others
You’re not locked in. GHL sustains integrations with settlement processors, social networks, and Zapier, so you can attach your favored tools as needed.
The Bottom Line: Should You Pick GoHighLevel?
If you’re running a digital company (or wish to market software), GoHighLevel is a major contender. It’s not perfect– e-mail deliverability and UI peculiarities can be frustrating– however the value, adaptability, and agency-focused features are tough to beat. For solo developers or those requiring deep course/community devices, take a look at Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your tech pile together and desire a single platform to run your agency, GoHighLevel is absolutely worth a try. Just test the e-mail side prior to going all-in, and keep an eye on your costs as your listing expands.