You recognize exactly how every year there’s a new “must-have” tool for digital companies? Well, GoHighLevel isn’t simply one more short lived trend. It’s constructed an online reputation as a robust, all-in-one system that can (allegedly) replace your CRM, email marketing, funnel builder, training course platform, and GoHighLevel Pay-Per-Lead (PPL). Sounds dreamy, right?
Yet right here’s the thing: not all-in-one tools are developed equivalent. Some attempt to do every little thing and end up doing nothing well. Others struck that sweet place. So, where does GoHighLevel land? Let’s break it down– warts and all.
What Makes GoHighLevel Stand Out?
It’s all about combination. Envision dumping your jumble of registrations– no more logging right into 5 various dashboards just to inspect your leads, send a campaign, or fine-tune a landing page. GoHighLevel bundles the fundamentals:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and sets off)
- SMS and voice messaging
- Funnel and website builder
- Program and subscription system
- Workflow automation
- Social media site scheduling
- Online reputation monitoring
Which’s just scratching the surface. For agencies, particularly those handling multiple customers, the capacity to produce and handle sub-accounts under one roofing system is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be real– there’s a lot to like here.
All-in-One Giant
You’re not just getting a CRM or a funnel builder. GoHighLevel intends to be the Swiss Army knife for companies. From nurturing leads via SMS to building complicated automations, you can take care of almost every aspect of your customers’ digital marketing in one location.
SMS and Multi-Channel Communication
Email’s wonderful, however sometimes you require to get to people where they in fact listen. GHL’s two-way SMS, voice declines, and Facebook Messenger integration suggest you can connect with leads and customers on their terms. That’s a serious edge over systems that just do e-mail.
Automation That Really Supplies
If you have actually ever before attempted to patch with each other automations using Zapier and a bunch of disconnected apps, you recognize the discomfort. GoHighLevel’s workflow builder allows you section, rating, and step leads through your pipeline with very little hassle. Wish to send out a follow-up SMS after a lead fills in a form? Easy. Trigger a support sequence based upon individual activities? Done.
Economical For Agencies
Let’s talk money. GHL’s plans start at $97/month and increase to $497/month for companies and resellers. Compared to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving significant money– particularly if you’re handling numerous customers.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll enjoy this: GoHighLevel lets you white-label and re-sell the platform. That means you can use your very own top quality version to clients, including a brand-new revenue stream. Not every platform gives you that sort of flexibility.
Integration-Friendly
Already using Zapier, Stripe, or other tools? GHL plays great with most significant systems, so you’re not locked in or required to abandon your favored applications.
The Not-So-Good: Where GoHighLevel Falls Short
No system is perfect– let’s obtain real about the disadvantages.
Email Costs Can Sneak Up
Right here’s a prospective budget-buster: GoHighLevel bills $0.01 per e-mail sent out. If you have actually got a list of 30,000 subscribers and you’re sending normal programs, you can quickly invest $300+ each month just on e-mails. That’s greater than the top-tier Unlimited plan! If you’re heavy on email marketing, this is something to view closely.
Email Deliverability Issues
GHL relies on Mailgun for email delivery, and a lot of customers report reduced deliverability prices compared to dedicated email platforms. We’re speaking about a 30% decrease in some instances. If your organization lives and dies by the inbox, you’ll wish to do some major screening prior to relocating your list over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it doesn’t constantly go as deep as professional platforms. For example, its program development tools aren’t as advanced as Kajabi or Teachable. Community features, progressed training course trickling, and robust analytics? You could discover them lacking if you’re a content developer first and an agency 2nd.
UI/UX: Still a Bit Clunky
Let’s simply claim it: the user interface isn’t winning any design awards. With setups spread across numerous panels and some odd navigating selections, you could find yourself clicking around greater than you would certainly such as. It’s practical, but it’s not always instinctive.
Best for Agencies– Not Solo Makers
If you’re a digital firm, GHL’s features and pricing make a lots of feeling. Yet if you’re a solo developer, trainer, or course vendor, you might be better off with a platform that focuses on your requirements.
Real-Life Instance: How a Company Uses GoHighLevel
Let’s claim you run a store digital firm. You have actually obtained 5 clients, each with their very own funnels, e-mail checklists, and social media accounts. Before GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for visits, and Buffer for social media sites.
With GoHighLevel, you set up sub-accounts for every client. You produce personalized dashboards, handle all their leads, automate follow-ups using SMS and email, and even arrange their social blog posts– all without leaving the system. Need to clone a successful funnel for a new client? Snapshots make it a breeze. And you can also re-sell your well-known version of GHL to clients who want to manage points themselves.
The Funnel and Website Builder: Surprisingly Qualified
You may anticipate a jack-of-all-trades builder to be confusing, however GHL’s drag-and-drop editor is in fact rather smooth. You overcome 1,000 funnel templates to have fun with, and you can tailor them to your heart’s content. Certain, it’s not as elegant as Elementor (no parallax scrolling or wild animations), but for a lot of firm clients, it’s sufficient.
And if you’re moving from ClickFunnels? GHL even supplies a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Pay-Per-Lead (PPL)
GHL lets you establish complicated automations– believe deserted cart emails, nurture series, and split examinations. You can schedule emails for ideal times and track efficiency with real-time analytics. Yet, as pointed out, deliverability can be a sticking point. If your open prices tank after changing, you’ll need to repair or consider a committed e-mail company.
CRM and Social Organizer: Everything in One Area
The CRM is a highlight, supplying lead racking up, division, and even a client portal for tracking project development. The social planner replaces devices like Buffer or Hootsuite, allowing you schedule and examine blog posts throughout channels. For agencies, this kind of centralization is gold.
Selling Products and Courses: Excellent, Not Great
You can offer digital and physical items, run memberships, and also import courses from Kajabi. Web content formats include video, audio, and docs, so you can satisfy various learning styles. But if you want innovative community features or sophisticated course dripping, you’ll require to look elsewhere GoHighLevel Pay-Per-Lead (PPL).
Track Record Monitoring: Safeguard Your Brand name
GHL automates review requests after transactions– through SMS, e-mail, or QR code– so you can build trust and trustworthiness. Negative evaluations can be redirected to a personal form, providing you a possibility to solve concerns before they go public. You can additionally keep an eye on reviews across Google, Facebook, and other platforms right from your dashboard.
Integrations: Plays Well With Others
You’re not secured. GHL sustains integrations with payment cpus, social media, and Zapier, so you can connect your favored devices as needed.
The Bottom Line: Should You Choose GoHighLevel?
If you’re running a digital company (or wish to resell software program), GoHighLevel is a significant challenger. It’s not best– email deliverability and UI peculiarities can be bothersome– yet the worth, versatility, and agency-focused features are hard to defeat. For solo makers or those needing deep course/community tools, look at Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your technology pile with each other and want a single system to run your agency, GoHighLevel is definitely worth a try. Just examine the e-mail side prior to going all-in, and keep an eye on your costs as your listing grows.