You know how every year there’s a new “essential” tool for digital companies? Well, GoHighLevel isn’t simply another short lived pattern. It’s built an online reputation as a robust, all-in-one platform that can (allegedly) replace your CRM, email marketing, funnel builder, course platform, and GoHighLevel Merge Fields. Seems fanciful, right?
Yet right here’s things: not all-in-one devices are produced equal. Some try to do everything and wind up doing nothing well. Others struck that wonderful place. So, where does GoHighLevel land? Let’s break it down– verrucas and all.
What Makes GoHighLevel Stand Out?
It’s everything about debt consolidation. Imagine dumping your patchwork of subscriptions– say goodbye to logging into 5 different control panels just to inspect your leads, send out a campaign, or modify a landing page. GoHighLevel bundles the basics:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Program and subscription platform
- Workflow automation
- Social network scheduling
- Track record administration
And that’s just scratching the surface. For agencies, specifically those taking care of several clients, the ability to create and take care of sub-accounts under one roofing system is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be genuine– there’s a great deal to like right here.
All-in-One Giant
You’re not simply getting a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for companies. From nurturing leads using SMS to structure facility automations, you can take care of almost every element of your customers’ digital marketing in one area.
SMS and Multi-Channel Interaction
Email’s wonderful, but occasionally you require to reach people where they actually focus. GHL’s two-way SMS, voice declines, and Facebook Carrier integration suggest you can get in touch with leads and customers on their terms. That’s a major edge over platforms that simply do e-mail.
Automation That Actually Provides
If you’ve ever before tried to patch together automations utilizing Zapier and a number of detached applications, you understand the pain. GoHighLevel’s workflow builder lets you segment, score, and step leads with your pipeline with marginal difficulty. Want to send out a follow-up SMS after a lead fills in a form? Easy. Trigger a nurture sequence based upon individual actions? Done.
Affordable For Agencies
Let’s chat money. GHL’s plans start at $97/month and go up to $497/month for firms and resellers. Compared to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving serious cash– especially if you’re handling numerous customers.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll like this: GoHighLevel lets you white-label and re-sell the platform. That indicates you can supply your very own well-known variation to customers, adding a new income stream. Not every platform gives you that type of versatility.
Integration-Friendly
Currently utilizing Zapier, Stripe, or various other tools? GHL plays good with the majority of significant systems, so you’re not locked in or required to abandon your preferred applications.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is excellent– let’s get genuine concerning the downsides.
Email Prices Can Slip Up
Below’s a possible budget-buster: GoHighLevel charges $0.01 per e-mail sent. If you’ve got a listing of 30,000 subscribers and you’re sending normal broadcasts, you could conveniently invest $300+ monthly just on emails. That’s more than the top-tier Unlimited plan! If you’re hefty on email marketing, this is something to see carefully.
Email Deliverability Issues
GHL relies on Mailgun for e-mail shipment, and a great deal of individuals report lower deliverability rates compared to devoted e-mail platforms. We’re talking about a 30% decrease in some cases. If your service lives and passes away by the inbox, you’ll intend to do some serious screening before moving your checklist over.
Jack of All Professions, Master of … Some?
While GHL covers a lots of ground, it does not constantly go as deep as expert platforms. For example, its program creation tools aren’t as advanced as Kajabi or Teachable. Community features, progressed course leaking, and durable analytics? You might locate them lacking if you’re a web content developer first and a firm second.
UI/UX: Still a Bit Clunky
Let’s just claim it: the interface isn’t winning any kind of style awards. With settings scattered across several panels and some odd navigating choices, you may find yourself clicking around greater than you ‘d like. It’s practical, but it’s not constantly user-friendly.
Best for Agencies– Not Solo Makers
If you’re a digital firm, GHL’s features and pricing make a ton of sense. But if you’re a solo creator, instructor, or training course vendor, you could be much better off with a system that focuses on your demands.
Real-Life Instance: How a Company Utilizes GoHighLevel
Let’s say you run a boutique digital firm. You’ve obtained 5 clients, each with their own funnels, e-mail listings, and social media sites accounts. Before GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for visits, and Barrier for social networks.
With GoHighLevel, you established sub-accounts for each customer. You produce custom-made dashboards, take care of all their leads, automate follow-ups using SMS and email, and even schedule their social articles– all without leaving the platform. Need to duplicate an effective funnel for a brand-new customer? Snapshots make it a breeze. And you can even resell your well-known version of GHL to clients who wish to take care of things themselves.
The Funnel and Website Builder: Surprisingly Capable
You might expect a jack-of-all-trades builder to be clunky, but GHL’s drag-and-drop editor is in fact pretty smooth. You get over 1,000 funnel templates to play with, and you can customize them to your heart’s web content. Certain, it’s not as elegant as Elementor (no parallax scrolling or wild computer animations), but also for the majority of firm customers, it’s sufficient.
And if you’re moving from ClickFunnels? GHL also uses a ClickFunnels import feature. That’s an uncommon (and welcome) touch.
Email Marketing: GoHighLevel Merge Fields
GHL allows you establish complex automations– think deserted cart emails, support series, and split examinations. You can set up e-mails for ideal times and track performance with real-time analytics. However, as discussed, deliverability can be a sticking point. If your open rates container after switching, you’ll require to fix or take into consideration a dedicated e-mail supplier.
CRM and Social Organizer: Everything in One Location
The CRM is a highlight, providing lead scoring, segmentation, and even a customer website for tracking task progress. The social coordinator changes devices like Buffer or Hootsuite, allowing you schedule and analyze blog posts throughout networks. For firms, this sort of centralization is gold.
Selling Products and Courses: Good, Not Great
You can market digital and physical products, run subscriptions, and also import programs from Kajabi. Content layouts include video, audio, and docs, so you can satisfy various learning styles. But if you want advanced community features or sophisticated program dripping, you’ll need to look elsewhere GoHighLevel Merge Fields.
Credibility Management: Secure Your Brand
GHL automates testimonial demands after deals– by means of SMS, email, or QR code– so you can construct trust fund and reliability. Negative evaluations can be redirected to a personal type, offering you a chance to fix issues prior to they go public. You can also check reviews throughout Google, Facebook, and various other systems right from your control panel.
Integrations: Plays Well With Others
You’re not secured. GHL supports integrations with settlement cpus, social media, and Zapier, so you can connect your favorite devices as needed.
The Bottom Line: Should You Choose GoHighLevel?
If you’re running a digital agency (or wish to market software application), GoHighLevel is a significant challenger. It’s not ideal– email deliverability and UI traits can be aggravating– however the value, flexibility, and agency-focused features are difficult to defeat. For solo creators or those needing deep course/community tools, consider Kajabi, Teachable or Thinkific.
But if you’re tired of duct-taping your technology pile with each other and desire a single system to run your company, GoHighLevel is absolutely worth a shot. Simply check the e-mail side before going all-in, and watch on your expenses as your list grows.