You know just how yearly there’s a new “must-have” tool for digital companies? Well, GoHighLevel isn’t just another short lived fad. It’s developed a reputation as a durable, all-in-one platform that can (apparently) replace your CRM, email marketing, funnel builder, course platform, and GoHighLevel Merge Contacts. Seems wonderful, ideal?
Yet here’s the important things: not all-in-one devices are created equal. Some attempt to do everything and end up doing nothing well. Others hit that sweet area. So, where does GoHighLevel land? Let’s simplify– protuberances and all.
What Makes GoHighLevel Stick Out?
It’s all about debt consolidation. Envision ditching your patchwork of registrations– no more logging into five different control panels simply to inspect your leads, send a campaign, or modify a landing page. GoHighLevel bundles the basics:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and sets off)
- SMS and voice messaging
- Funnel and website builder
- Course and membership platform
- Workflow automation
- Social media site scheduling
- Reputation management
And that’s just scratching the surface. For agencies, specifically those handling several customers, the capability to produce and manage sub-accounts under one roofing is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be real– there’s a lot to love here.
All-in-One Giant
You’re not simply getting a CRM or a funnel builder. GoHighLevel intends to be the Swiss Army knife for companies. From nurturing leads through SMS to structure complicated automations, you can deal with nearly every aspect of your customers’ digital marketing in one place.
SMS and Multi-Channel Interaction
Email’s terrific, but in some cases you require to reach individuals where they really focus. GHL’s two-way SMS, voice drops, and Facebook Messenger integration indicate you can get in touch with leads and clients on their terms. That’s a significant edge over platforms that simply do email.
Automation That In Fact Supplies
If you have actually ever before attempted to cobble together automations making use of Zapier and a lot of detached apps, you understand the discomfort. GoHighLevel’s workflow builder allows you segment, score, and action leads via your pipeline with minimal fuss. Intend to send out a follow-up SMS after a lead completes a type? Easy. Trigger a support sequence based upon customer activities? Done.
Affordable For Agencies
Let’s chat money. GHL’s plans begin at $97/month and rise to $497/month for firms and resellers. Contrasted to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving significant money– especially if you’re managing numerous clients.
SaaSPreneur Program
If you’re the entrepreneurial kind, you’ll enjoy this: GoHighLevel allows you white-label and resell the platform. That implies you can provide your very own top quality variation to clients, including a brand-new revenue stream. Not every platform provides you that sort of flexibility.
Integration-Friendly
Currently using Zapier, Stripe, or various other tools? GHL plays wonderful with many major systems, so you’re not secured or forced to abandon your favorite apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is excellent– let’s obtain real regarding the drawbacks.
Email Prices Can Creep Up
Below’s a prospective budget-buster: GoHighLevel bills $0.01 per email sent. If you’ve obtained a list of 30,000 clients and you’re sending regular broadcasts, you could easily spend $300+ each month simply on emails. That’s more than the top-tier Unlimited plan! If you’re hefty on email marketing, this is something to see very closely.
Email Deliverability Issues
GHL relies on Mailgun for email delivery, and a lot of individuals report reduced deliverability prices contrasted to specialized email systems. We’re talking about a 30% drop in some cases. If your company lives and passes away by the inbox, you’ll intend to do some major screening prior to moving your checklist over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it doesn’t always go as deep as professional platforms. For example, its course creation tools aren’t as progressed as Kajabi or Teachable. Community features, advanced training course leaking, and robust analytics? You could locate them doing not have if you’re a content creator first and a firm 2nd.
UI/UX: Still a Little Bit Clunky
Let’s just state it: the user interface isn’t winning any layout honors. With settings scattered across numerous panels and some odd navigating choices, you could find yourself clicking around more than you would certainly like. It’s useful, but it’s not always user-friendly.
Best for Agencies– Not Solo Creators
If you’re a digital agency, GHL’s features and pricing make a ton of feeling. However if you’re a solo maker, instructor, or training course seller, you could be far better off with a system that concentrates on your requirements.
Real-Life Example: How a Firm Uses GoHighLevel
Let’s state you run a boutique digital agency. You have actually got five clients, each with their own funnels, email lists, and social media accounts. Before GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for visits, and Barrier for social media.
With GoHighLevel, you set up sub-accounts for each client. You create personalized dashboards, manage all their leads, automate follow-ups by means of SMS and email, and also schedule their social messages– all without leaving the platform. Required to duplicate an effective funnel for a brand-new client? Snapshots make it a wind. And you can also market your branded variation of GHL to customers who wish to take care of points themselves.
The Funnel and Website Builder: Surprisingly Qualified
You might anticipate a jack-of-all-trades builder to be confusing, however GHL’s drag-and-drop editor is really rather smooth. You overcome 1,000 funnel templates to play with, and you can tailor them to your heart’s material. Sure, it’s not as elegant as Elementor (no parallax scrolling or wild animations), however, for many agency customers, it’s sufficient.
And if you’re migrating from ClickFunnels? GHL even provides a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Merge Contacts
GHL lets you set up intricate automations– think abandoned cart e-mails, nurture series, and split tests. You can set up emails for optimal times and track performance with real-time analytics. However, as discussed, deliverability can be a sticking point. If your open prices storage tank after changing, you’ll require to fix or consider a dedicated e-mail carrier.
CRM and Social Organizer: Whatever in One Place
The CRM is a highlight, supplying lead scoring, division, and even a client site for tracking project development. The social coordinator replaces tools like Buffer or Hootsuite, allowing you schedule and assess blog posts throughout channels. For firms, this type of centralization is gold.
Selling Products and Courses: Great, Not Great
You can offer digital and physical items, run subscriptions, and also import training courses from Kajabi. Content formats consist of video, sound, and docs, so you can deal with various learning designs. Yet if you desire advanced community features or innovative training course leaking, you’ll require to look in other places GoHighLevel Merge Contacts.
Reputation Administration: Safeguard Your Brand name
GHL automates evaluation demands after purchases– via SMS, email, or QR code– so you can build depend on and reputation. Negative evaluations can be redirected to a private form, giving you a chance to fix issues prior to they go public. You can also keep an eye on testimonials across Google, Facebook, and other systems right from your control panel.
Integrations: Plays Well With Others
You’re not secured. GHL supports integrations with payment cpus, social networks, and Zapier, so you can attach your preferred devices as needed.
All-time Low Line: Should You Select GoHighLevel?
If you’re running a digital company (or wish to re-sell software application), GoHighLevel is a significant contender. It’s not ideal– e-mail deliverability and UI traits can be frustrating– but the worth, flexibility, and agency-focused features are hard to beat. For solo developers or those requiring deep course/community devices, look at Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your technology pile with each other and want a solitary system to run your company, GoHighLevel is definitely worth a try. Just evaluate the email side before going all-in, and watch on your expenses as your list expands.