You know exactly how each year there’s a brand-new “essential” tool for digital agencies? Well, GoHighLevel isn’t just one more short lived pattern. It’s built a reputation as a durable, all-in-one platform that can (supposedly) replace your CRM, e-mail marketing, funnel builder, training course system, and GoHighLevel Make.com. Appears dreamy, appropriate?
However here’s the important things: not all-in-one devices are developed equal. Some try to do every little thing and wind up doing nothing well. Others hit that sweet place. So, where does GoHighLevel land? Let’s simplify– growths and all.
What Makes GoHighLevel Stick Out?
It’s all about debt consolidation. Picture abandoning your jumble of subscriptions– no more logging into 5 different control panels simply to inspect your leads, send a campaign, or modify a landing page. GoHighLevel bundles the basics:
- CRM (think ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Training course and subscription platform
- Workflow automation
- Social media organizing
- Online reputation management
And that’s just scratching the surface. For agencies, especially those managing numerous customers, the capability to produce and manage sub-accounts under one roof is a lifesaver.
The Great: Where GoHighLevel Shines
Let’s be real– there’s a whole lot to love right here.
All-in-One Giant
You’re not just obtaining a CRM or a funnel builder. GoHighLevel aims to be the Swiss Army knife for companies. From nurturing leads through SMS to building complex automations, you can manage nearly every aspect of your customers’ digital marketing in one place.
SMS and Multi-Channel Communication
Email’s fantastic, however often you need to reach individuals where they really focus. GHL’s two-way SMS, voice drops, and Facebook Messenger integration imply you can get in touch with leads and customers on their terms. That’s a significant side over systems that just do e-mail.
Automation That Really Provides
If you have actually ever tried to cobble with each other automations utilizing Zapier and a lot of disconnected apps, you know the discomfort. GoHighLevel’s workflow builder allows you section, rating, and step leads through your pipeline with minimal fuss. Wish to send a follow-up SMS after a lead fills out a kind? Easy. Trigger a nurture sequence based on individual activities? Done.
Cost-efficient For Agencies
Let’s talk cash. GHL’s plans begin at $97/month and increase to $497/month for firms and resellers. Contrasted to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving serious money– particularly if you’re taking care of numerous clients.
SaaSPreneur Program
If you’re the business kind, you’ll enjoy this: GoHighLevel allows you white-label and resell the system. That suggests you can provide your own well-known version to customers, including a brand-new earnings stream. Not every platform gives you that sort of flexibility.
Integration-Friendly
Already making use of Zapier, Stripe, or various other tools? GHL plays great with a lot of significant systems, so you’re not locked in or compelled to abandon your preferred applications.
The Not-So-Good: Where GoHighLevel Falls Short
No system is excellent– let’s obtain genuine regarding the downsides.
Email Costs Can Sneak Up
Below’s a possible budget-buster: GoHighLevel bills $0.01 per e-mail sent. If you’ve obtained a list of 30,000 customers and you’re sending regular broadcasts, you could easily spend $300+ per month simply on emails. That’s greater than the top-tier Unlimited plan! If you’re hefty on email marketing, this is something to view very closely.
Email Deliverability Issues
GHL counts on Mailgun for e-mail distribution, and a lot of customers report reduced deliverability prices compared to devoted e-mail systems. We’re discussing a 30% decrease in some instances. If your service lives and passes away by the inbox, you’ll wish to do some severe screening before relocating your list over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it doesn’t always go as deep as professional systems. As an example, its training course development devices aren’t as advanced as Kajabi or Teachable. Community features, progressed program leaking, and robust analytics? You might find them lacking if you’re a web content developer initially and a company second.
UI/UX: Still a Bit Clunky
Let’s just say it: the interface isn’t winning any kind of style honors. With settings spread throughout numerous panels and some odd navigating selections, you could find yourself clicking around more than you ‘d like. It’s practical, yet it’s not constantly user-friendly.
Best for Agencies– Not Solo Makers
If you’re a digital firm, GHL’s features and pricing make a lots of feeling. However if you’re a solo maker, train, or training course vendor, you may be much better off with a platform that concentrates on your requirements.
Real-Life Instance: How an Agency Utilizes GoHighLevel
Let’s say you run a shop digital company. You have actually obtained five customers, each with their own funnels, email lists, and social media sites accounts. Before GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for email, Calendly for appointments, and Barrier for social media.
With GoHighLevel, you established sub-accounts for each customer. You develop personalized dashboards, handle all their leads, automate follow-ups via SMS and e-mail, and even schedule their social articles– all without leaving the system. Need to duplicate a successful funnel for a new client? Snapshots make it a wind. And you can even resell your well-known version of GHL to customers who want to handle points themselves.
The Funnel and Website Builder: Surprisingly Qualified
You may anticipate a jack-of-all-trades builder to be clunky, but GHL’s drag-and-drop editor is actually rather smooth. You get over 1,000 funnel templates to have fun with, and you can customize them to your heart’s content. Certain, it’s not as fancy as Elementor (no parallax scrolling or wild computer animations), but also for the majority of agency customers, it’s ample.
And if you’re moving from ClickFunnels? GHL even offers a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Make.com
GHL lets you establish complicated automations– assume abandoned cart emails, support sequences, and split tests. You can schedule e-mails for optimal times and track efficiency with real-time analytics. However, as mentioned, deliverability can be a sticking point. If your open rates container after changing, you’ll need to repair or take into consideration a specialized e-mail carrier.
CRM and Social Organizer: Whatever in One Location
The CRM is a highlight, supplying lead racking up, segmentation, and also a customer portal for tracking job progression. The social coordinator replaces tools like Buffer or Hootsuite, letting you timetable and examine posts throughout channels. For companies, this sort of centralization is gold.
Marketing Products and Courses: Excellent, Not Great
You can offer digital and physical items, run subscriptions, and even import programs from Kajabi. Web content layouts consist of video, audio, and docs, so you can cater to different learning styles. But if you desire innovative community features or sophisticated training course trickling, you’ll need to look in other places GoHighLevel Make.com.
Online Reputation Monitoring: Secure Your Brand name
GHL automates evaluation requests after deals– via SMS, email, or QR code– so you can build count on and reputation. Unfavorable testimonials can be rerouted to an exclusive type, giving you a chance to fix issues before they go public. You can additionally monitor evaluations throughout Google, Facebook, and other platforms right from your control panel.
Integrations: Plays Well With Others
You’re not secured. GHL supports integrations with repayment processors, social networks, and Zapier, so you can attach your favorite tools as required.
The Bottom Line: Should You Select GoHighLevel?
If you’re running a digital firm (or wish to re-sell software), GoHighLevel is a major contender. It’s not best– email deliverability and UI quirks can be annoying– but the worth, versatility, and agency-focused features are hard to defeat. For solo developers or those needing deep course/community devices, check out Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your tech pile with each other and desire a solitary system to run your company, GoHighLevel is absolutely worth a shot. Simply examine the e-mail side before going all-in, and keep an eye on your prices as your list grows.