You recognize just how each year there’s a brand-new “essential” tool for digital companies? Well, GoHighLevel isn’t simply one more fleeting trend. It’s built an online reputation as a robust, all-in-one platform that can (supposedly) change your CRM, e-mail marketing, funnel builder, training course system, and GoHighLevel Knowledge Base. Seems dreamy, right?
But here’s the important things: not all-in-one devices are produced equal. Some attempt to do everything and wind up doing nothing well. Others struck that wonderful area. So, where does GoHighLevel land? Let’s break it down– growths and all.
What Makes GoHighLevel Stand Apart?
It’s all about combination. Think of dumping your patchwork of memberships– say goodbye to logging right into five various dashboards simply to examine your leads, send out a campaign, or tweak a landing page. GoHighLevel bundles the essentials:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and sets off)
- SMS and voice messaging
- Funnel and website builder
- Training course and membership platform
- Workflow automation
- Social network scheduling
- Reputation management
And that’s just scratching the surface. For firms, particularly those handling multiple clients, the capacity to develop and manage sub-accounts under one roof covering is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be actual– there’s a great deal to enjoy below.
All-in-One Giant
You’re not simply obtaining a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for agencies. From nurturing leads using SMS to structure facility automations, you can handle almost every element of your clients’ digital marketing in one location.
SMS and Multi-Channel Communication
Email’s excellent, yet sometimes you require to get to individuals where they in fact listen. GHL’s two-way text, voice drops, and Facebook Messenger integration mean you can connect with leads and clients on their terms. That’s a significant side over platforms that just do email.
Automation That Actually Supplies
If you’ve ever attempted to patch with each other automations utilizing Zapier and a lot of separated applications, you understand the discomfort. GoHighLevel’s workflow builder allows you segment, score, and relocation leads with your pipeline with minimal difficulty. Want to send a follow-up SMS after a lead fills in a kind? Easy. Trigger a nurture sequence based on customer actions? Done.
Cost-efficient For Agencies
Let’s speak money. GHL’s plans begin at $97/month and increase to $497/month for firms and resellers. Contrasted to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving serious money– specifically if you’re managing multiple customers.
SaaSPreneur Program
If you’re the business kind, you’ll enjoy this: GoHighLevel allows you white-label and resell the system. That indicates you can supply your own top quality variation to clients, adding a brand-new earnings stream. Not every system provides you that kind of flexibility.
Integration-Friendly
Already utilizing Zapier, Stripe, or other devices? GHL plays nice with many major platforms, so you’re not secured or forced to abandon your favorite apps.
The Not-So-Good: Where GoHighLevel Falls Short
No system is ideal– let’s obtain actual concerning the drawbacks.
Email Costs Can Sneak Up
Right here’s a possible budget-buster: GoHighLevel bills $0.01 per e-mail sent out. If you have actually obtained a checklist of 30,000 subscribers and you’re sending out normal programs, you could easily spend $300+ monthly simply on e-mails. That’s greater than the top-tier Unlimited plan! If you’re hefty on email marketing, this is something to see carefully.
Email Deliverability Issues
GHL relies upon Mailgun for e-mail distribution, and a lot of users report lower deliverability prices compared to specialized e-mail systems. We’re speaking about a 30% decrease in some instances. If your organization lives and passes away by the inbox, you’ll want to do some significant testing prior to moving your listing over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it doesn’t constantly go as deep as professional platforms. For example, its training course production devices aren’t as advanced as Kajabi or Teachable. Community features, advanced training course dripping, and robust analytics? You may locate them lacking if you’re a content developer initially and an agency 2nd.
UI/UX: Still a Bit Clunky
Let’s simply claim it: the user interface isn’t winning any type of design honors. With settings spread throughout several panels and some strange navigating choices, you may find yourself clicking around more than you ‘d like. It’s practical, however it’s not constantly instinctive.
Best for Agencies– Not Solo Developers
If you’re a digital agency, GHL’s features and pricing make a lots of sense. However if you’re a solo developer, coach, or training course vendor, you could be much better off with a platform that specializes in your requirements.
Real-Life Instance: How an Agency Uses GoHighLevel
Let’s state you run a boutique digital agency. You have actually got 5 clients, each with their very own funnels, email checklists, and social media accounts. Prior to GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for email, Calendly for visits, and Buffer for social media sites.
With GoHighLevel, you set up sub-accounts for every customer. You develop customized dashboards, manage all their leads, automate follow-ups by means of SMS and email, and even schedule their social messages– all without leaving the platform. Need to duplicate a successful funnel for a new client? Snapshots make it a breeze. And you can even market your branded variation of GHL to customers who intend to handle things themselves.
The Funnel and Website Builder: Surprisingly Capable
You may anticipate a jack-of-all-trades builder to be clunky, yet GHL’s drag-and-drop editor is in fact rather smooth. You get over 1,000 funnel templates to have fun with, and you can personalize them to your heart’s web content. Sure, it’s not as expensive as Elementor (no parallax scrolling or wild animations), however, for most agency customers, it’s ample.
And if you’re moving from ClickFunnels? GHL even uses a ClickFunnels import feature. That’s an uncommon (and welcome) touch.
Email Marketing: GoHighLevel Knowledge Base
GHL allows you set up intricate automations– believe deserted cart emails, nurture sequences, and split examinations. You can arrange e-mails for optimal times and track efficiency with real-time analytics. Yet, as pointed out, deliverability can be a sticking point. If your open rates container after changing, you’ll need to troubleshoot or take into consideration a dedicated e-mail company.
CRM and Social Coordinator: Every Little Thing in One Place
The CRM is an emphasize, supplying lead scoring, segmentation, and also a customer site for tracking project progression. The social organizer changes devices like Buffer or Hootsuite, allowing you timetable and evaluate messages across networks. For firms, this kind of centralization is gold.
Selling Products and Courses: Good, Not Great
You can market digital and physical products, run memberships, and even import programs from Kajabi. Web content formats consist of video, sound, and docs, so you can deal with various learning styles. Yet if you want sophisticated community features or sophisticated program trickling, you’ll need to look somewhere else GoHighLevel Knowledge Base.
Track Record Monitoring: Secure Your Brand
GHL automates review demands after transactions– by means of text, email, or QR code– so you can build count on and reputation. Negative reviews can be redirected to a personal form, offering you a chance to solve concerns before they go public. You can additionally keep an eye on evaluations across Google, Facebook, and various other platforms right from your dashboard.
Integrations: Plays Well With Others
You’re not secured. GHL sustains integrations with settlement cpus, social networks, and Zapier, so you can connect your preferred devices as needed.
All-time Low Line: Should You Choose GoHighLevel?
If you’re running a digital firm (or want to resell software program), GoHighLevel is a serious competitor. It’s not perfect– email deliverability and UI traits can be frustrating– but the worth, versatility, and agency-focused features are tough to defeat. For solo makers or those requiring deep course/community devices, check out Kajabi, Teachable or Thinkific.
But if you’re tired of duct-taping your technology pile with each other and want a solitary system to run your agency, GoHighLevel is absolutely worth a shot. Simply check the e-mail side before going all-in, and keep an eye on your costs as your listing grows.