You understand how yearly there’s a new “must-have” tool for digital agencies? Well, GoHighLevel isn’t simply another fleeting pattern. It’s built a track record as a durable, all-in-one platform that can (allegedly) replace your CRM, email marketing, funnel builder, course platform, and GoHighLevel Initializing. Seems wonderful, appropriate?
But here’s the important things: not all-in-one devices are developed equal. Some attempt to do whatever and end up doing nothing well. Others struck that sweet spot. So, where does GoHighLevel land? Let’s break it down– moles and all.
What Makes GoHighLevel Stand Out?
It’s everything about consolidation. Picture dumping your jumble of memberships– say goodbye to logging right into five different dashboards just to inspect your leads, send a campaign, or tweak a landing page. GoHighLevel packages the essentials:
- CRM (think ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and activates)
- SMS and voice messaging
- Funnel and website builder
- Training course and membership platform
- Workflow automation
- Social network organizing
- Reputation monitoring
And that’s just scratching the surface. For companies, particularly those handling several clients, the capability to develop and take care of sub-accounts under one roof covering is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be actual– there’s a whole lot to love below.
All-in-One Giant
You’re not simply getting a CRM or a funnel builder. GoHighLevel intends to be the Swiss Army knife for companies. From nurturing leads using SMS to structure complex automations, you can take care of virtually every element of your customers’ digital marketing in one place.
SMS and Multi-Channel Communication
Email’s excellent, yet sometimes you require to reach people where they really take note. GHL’s two-way text, voice drops, and Facebook Messenger integration imply you can get in touch with leads and clients on their terms. That’s a significant side over systems that simply do e-mail.
Automation That In Fact Supplies
If you have actually ever attempted to patch with each other automations utilizing Zapier and a lot of disconnected apps, you know the discomfort. GoHighLevel’s workflow builder allows you segment, rating, and move leads through your pipeline with marginal difficulty. Intend to send out a follow-up SMS after a lead submits a kind? Easy. Trigger a nurture sequence based upon individual actions? Done.
Affordable For Agencies
Let’s talk money. GHL’s plans start at $97/month and rise to $497/month for agencies and resellers. Compared to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving significant money– specifically if you’re taking care of several customers.
SaaSPreneur Program
If you’re the entrepreneurial kind, you’ll love this: GoHighLevel allows you white-label and resell the system. That indicates you can supply your own well-known version to customers, including a brand-new income stream. Not every platform gives you that type of versatility.
Integration-Friendly
Already using Zapier, Stripe, or various other tools? GHL plays good with most major platforms, so you’re not secured or compelled to abandon your preferred applications.
The Not-So-Good: Where GoHighLevel Falls Short
No system is best– let’s obtain genuine about the downsides.
Email Prices Can Slip Up
Here’s a potential budget-buster: GoHighLevel charges $0.01 per e-mail sent. If you have actually got a list of 30,000 subscribers and you’re sending out normal programs, you can easily invest $300+ monthly simply on e-mails. That’s more than the top-tier Unlimited plan! If you’re heavy on e-mail marketing, this is something to watch carefully.
Email Deliverability Issues
GHL relies upon Mailgun for email shipment, and a lot of customers report reduced deliverability prices contrasted to committed e-mail systems. We’re speaking about a 30% drop in some situations. If your service lives and passes away by the inbox, you’ll intend to do some major testing prior to relocating your checklist over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it doesn’t always go as deep as professional platforms. As an example, its course creation tools aren’t as progressed as Kajabi or Teachable. Community features, progressed training course dripping, and robust analytics? You may discover them doing not have if you’re a web content developer first and a company second.
UI/UX: Still a Bit Clunky
Let’s just state it: the interface isn’t winning any type of design awards. With settings spread throughout several panels and some strange navigation options, you may find yourself clicking around greater than you ‘d such as. It’s useful, however it’s not always instinctive.
Best for Agencies– Not Solo Designers
If you’re a digital firm, GHL’s features and pricing make a ton of sense. Yet if you’re a solo maker, trainer, or program vendor, you might be much better off with a platform that specializes in your needs.
Real-Life Example: How an Agency Makes Use Of GoHighLevel
Let’s claim you run a boutique digital agency. You’ve obtained 5 customers, each with their own funnels, email listings, and social media sites accounts. Before GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for appointments, and Barrier for social media sites.
With GoHighLevel, you established sub-accounts for every client. You create personalized dashboards, manage all their leads, automate follow-ups by means of SMS and email, and even schedule their social articles– all without leaving the platform. Need to duplicate an effective funnel for a new customer? Snapshots make it a breeze. And you can also re-sell your branded variation of GHL to customers who intend to handle points themselves.
The Funnel and Website Builder: Remarkably Qualified
You might anticipate a jack-of-all-trades builder to be clunky, but GHL’s drag-and-drop editor is really quite smooth. You overcome 1,000 funnel templates to play with, and you can customize them to your heart’s web content. Sure, it’s not as fancy as Elementor (no parallax scrolling or wild computer animations), but also for most agency clients, it’s ample.
And if you’re migrating from ClickFunnels? GHL also provides a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Initializing
GHL lets you establish complicated automations– think abandoned cart e-mails, nurture sequences, and split examinations. You can set up e-mails for optimum times and track performance with real-time analytics. But, as pointed out, deliverability can be a sticking point. If your open prices tank after switching, you’ll require to fix or think about a committed email carrier.
CRM and Social Organizer: Every Little Thing in One Area
The CRM is an emphasize, supplying lead racking up, division, and also a client website for tracking job progression. The social coordinator replaces devices like Buffer or Hootsuite, letting you routine and assess articles throughout networks. For companies, this sort of centralization is gold.
Selling Products and Courses: Excellent, Not Great
You can offer digital and physical items, run subscriptions, and also import programs from Kajabi. Material formats consist of video, audio, and docs, so you can accommodate various learning designs. However if you want sophisticated community features or innovative training course leaking, you’ll need to look somewhere else GoHighLevel Initializing.
Reputation Management: Safeguard Your Brand
GHL automates testimonial requests after deals– by means of SMS, e-mail, or QR code– so you can construct count on and trustworthiness. Adverse testimonials can be redirected to an exclusive type, providing you an opportunity to resolve problems before they go public. You can likewise monitor reviews throughout Google, Facebook, and various other systems right from your dashboard.
Integrations: Plays Well With Others
You’re not locked in. GHL supports integrations with settlement processors, social media, and Zapier, so you can attach your favored devices as required.
The Bottom Line: Should You Pick GoHighLevel?
If you’re running a digital firm (or wish to market software program), GoHighLevel is a serious competitor. It’s not best– email deliverability and UI quirks can be annoying– however the worth, flexibility, and agency-focused features are difficult to defeat. For solo designers or those needing deep course/community tools, take a look at Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your tech stack together and want a solitary platform to run your firm, GoHighLevel is absolutely worth a try. Simply test the e-mail side before going all-in, and watch on your expenses as your list grows.