You understand how every year there’s a brand-new “must-have” tool for digital firms? Well, GoHighLevel isn’t simply one more short lived trend. It’s developed a credibility as a durable, all-in-one platform that can (allegedly) replace your CRM, email marketing, funnel builder, program system, and GoHighLevel Help Docs. Appears dreamy, best?
However below’s things: not all-in-one tools are created equal. Some try to do everything and wind up not doing anything well. Others struck that sweet place. So, where does GoHighLevel land? Let’s break it down– moles and all.
What Makes GoHighLevel Attract Attention?
It’s everything about loan consolidation. Envision ditching your jumble of memberships– say goodbye to logging right into 5 different control panels simply to inspect your leads, send out a campaign, or fine-tune a landing page. GoHighLevel packages the fundamentals:
- CRM (think ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and activates)
- SMS and voice messaging
- Funnel and website builder
- Course and membership platform
- Workflow automation
- Social media site scheduling
- Reputation administration
Which’s just scratching the surface. For companies, especially those taking care of numerous customers, the capability to develop and take care of sub-accounts under one roof is a lifesaver.
The Excellent: Where GoHighLevel Shines
Let’s be genuine– there’s a lot to love below.
All-in-One Giant
You’re not just getting a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for agencies. From nurturing leads through SMS to structure complex automations, you can manage nearly every element of your clients’ digital marketing in one place.
SMS and Multi-Channel Interaction
Email’s terrific, but sometimes you require to get to people where they actually take note. GHL’s two-way SMS, voice declines, and Facebook Carrier integration indicate you can get in touch with leads and customers on their terms. That’s a major side over systems that just do e-mail.
Automation That In Fact Delivers
If you’ve ever before attempted to cobble together automations using Zapier and a bunch of detached apps, you recognize the discomfort. GoHighLevel’s workflow builder lets you sector, rating, and action leads through your pipeline with very little hassle. Intend to send out a follow-up SMS after a lead fills in a form? Easy. Trigger a support sequence based upon individual activities? Done.
Economical For Agencies
Let’s talk money. GHL’s plans start at $97/month and increase to $497/month for companies and resellers. Contrasted to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving major money– particularly if you’re taking care of numerous customers.
SaaSPreneur Program
If you’re the business type, you’ll enjoy this: GoHighLevel allows you white-label and market the system. That means you can provide your very own well-known version to clients, adding a brand-new income stream. Not every platform gives you that kind of versatility.
Integration-Friendly
Currently utilizing Zapier, Stripe, or various other tools? GHL plays good with a lot of significant systems, so you’re not locked in or compelled to abandon your favored applications.
The Not-So-Good: Where GoHighLevel Falls Short
No system is excellent– let’s get real about the drawbacks.
Email Expenses Can Creep Up
Here’s a prospective budget-buster: GoHighLevel bills $0.01 per email sent. If you have actually obtained a listing of 30,000 subscribers and you’re sending out routine broadcasts, you could easily invest $300+ per month simply on e-mails. That’s more than the top-tier Unlimited plan! If you’re heavy on email marketing, this is something to see closely.
Email Deliverability Issues
GHL depends on Mailgun for email shipment, and a great deal of customers report lower deliverability rates compared to dedicated email systems. We’re discussing a 30% decrease in some instances. If your organization lives and dies by the inbox, you’ll want to do some severe screening prior to moving your listing over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it doesn’t constantly go as deep as specialist platforms. As an example, its training course development tools aren’t as advanced as Kajabi or Teachable. Community features, progressed course leaking, and robust analytics? You may discover them lacking if you’re a content maker initially and an agency 2nd.
UI/UX: Still a Bit Clunky
Let’s just state it: the interface isn’t winning any kind of design awards. With setups spread throughout several panels and some strange navigation selections, you might find yourself clicking around greater than you ‘d such as. It’s useful, yet it’s not always intuitive.
Best for Agencies– Not Solo Creators
If you’re a digital firm, GHL’s features and pricing make a lots of sense. Yet if you’re a solo designer, trainer, or program seller, you could be far better off with a platform that specializes in your needs.
Real-Life Example: How a Company Uses GoHighLevel
Let’s claim you run a shop digital agency. You’ve obtained five customers, each with their own funnels, email lists, and social media sites accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for consultations, and Buffer for social media sites.
With GoHighLevel, you established sub-accounts for each and every client. You create personalized dashboards, manage all their leads, automate follow-ups via SMS and email, and also arrange their social posts– all without leaving the platform. Need to duplicate a successful funnel for a new customer? Snapshots make it a breeze. And you can also resell your top quality version of GHL to clients who intend to manage things themselves.
The Funnel and Website Builder: Surprisingly Capable
You may expect a jack-of-all-trades builder to be confusing, yet GHL’s drag-and-drop editor is in fact rather smooth. You get over 1,000 funnel templates to play with, and you can tailor them to your heart’s content. Sure, it’s not as expensive as Elementor (no parallax scrolling or wild computer animations), but also for many agency clients, it’s more than enough.
And if you’re migrating from ClickFunnels? GHL also uses a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Help Docs
GHL lets you set up complicated automations– assume deserted cart emails, nurture sequences, and split tests. You can set up e-mails for optimum times and track efficiency with real-time analytics. However, as discussed, deliverability can be a sticking point. If your open rates storage tank after changing, you’ll require to fix or take into consideration a committed e-mail service provider.
CRM and Social Organizer: Everything in One Area
The CRM is an emphasize, providing lead scoring, segmentation, and also a client website for tracking job progress. The social planner replaces devices like Buffer or Hootsuite, allowing you schedule and examine articles throughout channels. For firms, this type of centralization is gold.
Marketing Products and Courses: Good, Not Great
You can offer digital and physical items, run subscriptions, and even import programs from Kajabi. Web content formats consist of video, sound, and docs, so you can deal with various learning designs. However if you desire innovative community features or innovative training course trickling, you’ll need to look somewhere else GoHighLevel Help Docs.
Track Record Management: Safeguard Your Brand
GHL automates review demands after transactions– by means of text, email, or QR code– so you can develop count on and reliability. Unfavorable testimonials can be rerouted to a personal type, providing you a chance to solve issues before they go public. You can likewise check evaluations across Google, Facebook, and various other systems right from your control panel.
Integrations: Plays Well With Others
You’re not secured. GHL sustains integrations with payment processors, social media, and Zapier, so you can attach your preferred tools as needed.
All-time Low Line: Should You Select GoHighLevel?
If you’re running a digital agency (or wish to market software application), GoHighLevel is a significant contender. It’s not perfect– e-mail deliverability and UI peculiarities can be bothersome– but the worth, flexibility, and agency-focused features are tough to beat. For solo creators or those requiring deep course/community tools, consider Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your tech pile with each other and desire a solitary system to run your company, GoHighLevel is definitely worth a try. Just test the e-mail side before going all-in, and watch on your prices as your checklist expands.