You recognize how each year there’s a brand-new “must-have” device for digital companies? Well, GoHighLevel isn’t just one more short lived trend. It’s constructed a track record as a durable, all-in-one system that can (supposedly) replace your CRM, email marketing, funnel builder, course platform, and GoHighLevel Gravity Forms. Sounds wonderful, ideal?
However here’s the important things: not all-in-one devices are created equal. Some try to do everything and end up not doing anything well. Others struck that sweet spot. So, where does GoHighLevel land? Let’s simplify– protuberances and all.
What Makes GoHighLevel Stand Apart?
It’s all about combination. Picture dropping your patchwork of subscriptions– say goodbye to logging into 5 different dashboards simply to inspect your leads, send a campaign, or tweak a landing page. GoHighLevel bundles the basics:
- CRM (think ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Course and membership system
- Workflow automation
- Social media site organizing
- Reputation management
Which’s just scratching the surface. For agencies, especially those taking care of multiple customers, the ability to produce and handle sub-accounts under one roofing system is a lifesaver.
The Excellent: Where GoHighLevel Shines
Let’s be real– there’s a whole lot to love below.
All-in-One Powerhouse
You’re not just obtaining a CRM or a funnel builder. GoHighLevel intends to be the Swiss Army knife for agencies. From nurturing leads through SMS to building complex automations, you can take care of nearly every element of your clients’ digital marketing in one location.
SMS and Multi-Channel Communication
Email’s fantastic, but occasionally you need to reach people where they really take note. GHL’s two-way text, voice drops, and Facebook Carrier integration imply you can connect with leads and clients on their terms. That’s a significant edge over systems that simply do e-mail.
Automation That Actually Delivers
If you’ve ever tried to cobble together automations utilizing Zapier and a number of separated apps, you recognize the pain. GoHighLevel’s workflow builder allows you segment, score, and move leads through your pipeline with very little hassle. Want to send out a follow-up SMS after a lead completes a type? Easy. Trigger a support series based on customer activities? Done.
Affordable For Agencies
Let’s chat money. GHL’s plans start at $97/month and increase to $497/month for companies and resellers. Compared to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving significant money– especially if you’re taking care of multiple clients.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll love this: GoHighLevel lets you white-label and re-sell the system. That means you can use your very own well-known variation to clients, including a new income stream. Not every platform offers you that sort of versatility.
Integration-Friendly
Currently making use of Zapier, Stripe, or various other devices? GHL plays wonderful with many major systems, so you’re not secured or compelled to abandon your preferred applications.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is perfect– let’s get actual concerning the downsides.
Email Costs Can Creep Up
Below’s a prospective budget-buster: GoHighLevel bills $0.01 per e-mail sent out. If you have actually obtained a checklist of 30,000 customers and you’re sending regular programs, you can conveniently spend $300+ monthly just on e-mails. That’s greater than the top-tier Unlimited plan! If you’re heavy on email marketing, this is something to view closely.
Email Deliverability Issues
GHL depends on Mailgun for e-mail shipment, and a lot of individuals report reduced deliverability prices compared to specialized e-mail systems. We’re discussing a 30% decrease in some cases. If your organization lives and dies by the inbox, you’ll intend to do some serious testing before relocating your list over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it does not constantly go as deep as specialist platforms. As an example, its course development devices aren’t as progressed as Kajabi or Teachable. Community features, progressed course dripping, and durable analytics? You could find them lacking if you’re a web content maker first and a firm 2nd.
UI/UX: Still a Little Bit Clunky
Let’s simply claim it: the interface isn’t winning any type of layout honors. With settings scattered across several panels and some odd navigation selections, you may find yourself clicking around more than you would certainly such as. It’s practical, yet it’s not always intuitive.
Best for Agencies– Not Solo Makers
If you’re a digital firm, GHL’s features and pricing make a ton of sense. But if you’re a solo creator, trainer, or course vendor, you might be better off with a system that concentrates on your requirements.
Real-Life Example: How a Company Utilizes GoHighLevel
Let’s say you run a boutique digital agency. You have actually obtained five clients, each with their very own funnels, email checklists, and social networks accounts. Prior to GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for consultations, and Barrier for social media sites.
With GoHighLevel, you set up sub-accounts for each and every client. You produce customized control panels, handle all their leads, automate follow-ups through SMS and e-mail, and also arrange their social articles– all without leaving the system. Required to duplicate an effective funnel for a new customer? Snapshots make it a breeze. And you can also re-sell your top quality version of GHL to customers who wish to take care of points themselves.
The Funnel and Website Builder: Surprisingly Qualified
You may anticipate a jack-of-all-trades builder to be cumbersome, however GHL’s drag-and-drop editor is actually pretty smooth. You get over 1,000 funnel templates to play with, and you can customize them to your heart’s web content. Sure, it’s not as elegant as Elementor (no parallax scrolling or wild computer animations), but for many firm customers, it’s ample.
And if you’re migrating from ClickFunnels? GHL also uses a ClickFunnels import feature. That’s an uncommon (and welcome) touch.
Email Marketing: GoHighLevel Gravity Forms
GHL allows you set up intricate automations– assume abandoned cart emails, support sequences, and split examinations. You can schedule emails for optimum times and track performance with real-time analytics. Yet, as discussed, deliverability can be a sticking point. If your open rates storage tank after switching, you’ll require to troubleshoot or take into consideration a dedicated email carrier.
CRM and Social Coordinator: Everything in One Area
The CRM is a highlight, using lead scoring, division, and even a client portal for tracking task progression. The social coordinator changes tools like Buffer or Hootsuite, allowing you timetable and evaluate posts throughout channels. For companies, this type of centralization is gold.
Selling Products and Courses: Good, Not Great
You can sell digital and physical items, run memberships, and also import training courses from Kajabi. Content formats include video, sound, and docs, so you can satisfy various learning designs. However if you desire advanced community features or sophisticated program leaking, you’ll require to look elsewhere GoHighLevel Gravity Forms.
Online Reputation Management: Secure Your Brand
GHL automates evaluation demands after purchases– by means of SMS, e-mail, or QR code– so you can develop trust and reliability. Adverse testimonials can be rerouted to an exclusive kind, providing you a chance to resolve issues before they go public. You can additionally keep an eye on reviews across Google, Facebook, and various other systems right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL supports integrations with repayment cpus, social media sites, and Zapier, so you can connect your preferred devices as needed.
All-time Low Line: Should You Select GoHighLevel?
If you’re running a digital firm (or want to market software application), GoHighLevel is a major contender. It’s not ideal– e-mail deliverability and UI traits can be irritating– but the value, versatility, and agency-focused features are hard to beat. For solo developers or those needing deep course/community devices, look at Kajabi, Teachable or Thinkific.
But if you’re tired of duct-taping your tech pile together and desire a single platform to run your firm, GoHighLevel is definitely worth a try. Simply test the email side before going all-in, and watch on your prices as your listing expands.