You know exactly how annually there’s a brand-new “essential” device for digital firms? Well, GoHighLevel isn’t simply one more fleeting pattern. It’s constructed a track record as a robust, all-in-one system that can (supposedly) replace your CRM, email marketing, funnel builder, course platform, and GoHighLevel Google My Business (GMB). Sounds fanciful, appropriate?
Yet here’s the important things: not all-in-one devices are produced equivalent. Some try to do everything and end up not doing anything well. Others hit that pleasant area. So, where does GoHighLevel land? Let’s break it down– excrescences and all.
What Makes GoHighLevel Stand Apart?
It’s everything about loan consolidation. Imagine ditching your jumble of subscriptions– no more logging into 5 various control panels just to inspect your leads, send out a campaign, or fine-tune a landing page. GoHighLevel packages the basics:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and sets off)
- SMS and voice messaging
- Funnel and website builder
- Program and membership system
- Workflow automation
- Social network organizing
- Credibility management
Which’s simply scratching the surface. For firms, particularly those taking care of several clients, the capacity to develop and handle sub-accounts under one roof covering is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be actual– there’s a great deal to love here.
All-in-One Giant
You’re not simply obtaining a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for agencies. From nurturing leads by means of SMS to structure complex automations, you can deal with nearly every aspect of your customers’ digital marketing in one location.
SMS and Multi-Channel Communication
Email’s wonderful, but sometimes you require to get to people where they actually take note. GHL’s two-way SMS, voice decreases, and Facebook Messenger integration suggest you can connect with leads and customers on their terms. That’s a significant side over platforms that just do e-mail.
Automation That Really Provides
If you’ve ever tried to patch with each other automations utilizing Zapier and a lot of detached applications, you know the pain. GoHighLevel’s workflow builder allows you segment, score, and action leads with your pipeline with marginal fuss. Want to send out a follow-up SMS after a lead fills out a kind? Easy. Trigger a nurture sequence based on customer activities? Done.
Affordable For Agencies
Let’s chat money. GHL’s plans start at $97/month and go up to $497/month for firms and resellers. Compared to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving serious money– especially if you’re taking care of several customers.
SaaSPreneur Program
If you’re the entrepreneurial kind, you’ll like this: GoHighLevel lets you white-label and resell the platform. That means you can offer your very own top quality variation to customers, including a new income stream. Not every platform offers you that sort of adaptability.
Integration-Friendly
Already using Zapier, Stripe, or various other tools? GHL plays nice with a lot of significant platforms, so you’re not locked in or required to desert your favored apps.
The Not-So-Good: Where GoHighLevel Falls Short
No system is best– let’s get actual about the drawbacks.
Email Costs Can Creep Up
Below’s a prospective budget-buster: GoHighLevel charges $0.01 per e-mail sent out. If you’ve obtained a listing of 30,000 clients and you’re sending out normal broadcasts, you can easily invest $300+ each month just on emails. That’s greater than the top-tier Unlimited plan! If you’re hefty on email marketing, this is something to view very closely.
Email Deliverability Issues
GHL relies on Mailgun for email delivery, and a lot of individuals report reduced deliverability prices compared to committed e-mail platforms. We’re talking about a 30% drop in some instances. If your company lives and passes away by the inbox, you’ll wish to do some significant testing before moving your checklist over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it doesn’t constantly go as deep as professional platforms. For instance, its training course creation devices aren’t as progressed as Kajabi or Teachable. Community features, advanced training course trickling, and robust analytics? You might find them doing not have if you’re a content maker initially and an agency second.
UI/UX: Still a Bit Clunky
Let’s simply claim it: the user interface isn’t winning any style honors. With settings scattered across numerous panels and some weird navigation choices, you might find yourself clicking around more than you ‘d such as. It’s useful, yet it’s not constantly user-friendly.
Best for Agencies– Not Solo Developers
If you’re a digital firm, GHL’s features and pricing make a ton of feeling. However if you’re a solo maker, trainer, or course seller, you might be much better off with a system that specializes in your demands.
Real-Life Instance: How a Firm Makes Use Of GoHighLevel
Let’s state you run a store digital agency. You have actually got 5 clients, each with their very own funnels, e-mail listings, and social networks accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for visits, and Barrier for social networks.
With GoHighLevel, you set up sub-accounts for each client. You create personalized control panels, handle all their leads, automate follow-ups using SMS and e-mail, and also schedule their social posts– all without leaving the system. Need to clone a successful funnel for a brand-new client? Snapshots make it a breeze. And you can also re-sell your branded variation of GHL to clients who intend to manage points themselves.
The Funnel and Website Builder: Surprisingly Qualified
You could anticipate a jack-of-all-trades builder to be cumbersome, but GHL’s drag-and-drop editor is really quite smooth. You get over 1,000 funnel templates to have fun with, and you can tailor them to your heart’s content. Certain, it’s not as expensive as Elementor (no parallax scrolling or wild computer animations), however, for many company clients, it’s ample.
And if you’re moving from ClickFunnels? GHL also provides a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Google My Business (GMB)
GHL allows you set up intricate automations– think abandoned cart e-mails, nurture series, and split tests. You can schedule emails for optimum times and track efficiency with real-time analytics. But, as mentioned, deliverability can be a sticking point. If your open prices container after switching, you’ll require to fix or take into consideration a devoted email service provider.
CRM and Social Organizer: Everything in One Place
The CRM is a highlight, supplying lead scoring, division, and even a customer website for tracking job progress. The social organizer replaces tools like Buffer or Hootsuite, allowing you schedule and evaluate articles throughout channels. For agencies, this type of centralization is gold.
Selling Products and Courses: Excellent, Not Great
You can offer digital and physical items, run memberships, and even import programs from Kajabi. Content styles consist of video, sound, and docs, so you can cater to various learning designs. Yet if you desire innovative community features or innovative program dripping, you’ll require to look in other places GoHighLevel Google My Business (GMB).
Online Reputation Management: Protect Your Brand
GHL automates testimonial requests after deals– through SMS, e-mail, or QR code– so you can construct count on and integrity. Negative testimonials can be redirected to an exclusive kind, providing you an opportunity to solve issues before they go public. You can additionally keep track of testimonials throughout Google, Facebook, and various other platforms right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL supports integrations with repayment processors, social networks, and Zapier, so you can connect your preferred devices as required.
The Bottom Line: Should You Choose GoHighLevel?
If you’re running a digital firm (or intend to re-sell software program), GoHighLevel is a severe challenger. It’s not excellent– e-mail deliverability and UI traits can be frustrating– but the value, versatility, and agency-focused features are tough to defeat. For solo creators or those requiring deep course/community tools, check out Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your tech stack with each other and desire a solitary platform to run your firm, GoHighLevel is definitely worth a try. Simply evaluate the e-mail side prior to going all-in, and keep an eye on your prices as your listing expands.