You recognize just how annually there’s a brand-new “essential” device for digital agencies? Well, GoHighLevel isn’t simply an additional fleeting fad. It’s built a track record as a robust, all-in-one platform that can (supposedly) replace your CRM, email marketing, funnel builder, program system, and GoHighLevel For B2C. Sounds dreamy, appropriate?
However right here’s the important things: not all-in-one tools are created equal. Some attempt to do every little thing and end up doing nothing well. Others struck that wonderful spot. So, where does GoHighLevel land? Let’s break it down– warts and all.
What Makes GoHighLevel Stand Apart?
It’s all about combination. Think of abandoning your patchwork of subscriptions– say goodbye to logging into five various control panels just to check your leads, send out a campaign, or modify a landing page. GoHighLevel bundles the fundamentals:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Training course and membership platform
- Workflow automation
- Social media organizing
- Online reputation administration
Which’s simply scratching the surface. For agencies, particularly those managing several clients, the capacity to create and take care of sub-accounts under one roof covering is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be genuine– there’s a lot to love right here.
All-in-One Powerhouse
You’re not simply getting a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for agencies. From nurturing leads via SMS to building complicated automations, you can take care of virtually every aspect of your customers’ digital marketing in one location.
SMS and Multi-Channel Communication
Email’s great, however sometimes you need to get to people where they actually listen. GHL’s two-way SMS, voice drops, and Facebook Messenger integration suggest you can get in touch with leads and clients on their terms. That’s a significant side over systems that just do e-mail.
Automation That Really Supplies
If you’ve ever before attempted to patch together automations making use of Zapier and a bunch of detached applications, you understand the pain. GoHighLevel’s workflow builder lets you section, rating, and move leads with your pipeline with marginal fuss. Intend to send out a follow-up SMS after a lead fills in a form? Easy. Trigger a support sequence based upon user activities? Done.
Affordable For Agencies
Let’s speak cash. GHL’s plans begin at $97/month and increase to $497/month for firms and resellers. Contrasted to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving major cash– especially if you’re handling numerous clients.
SaaSPreneur Program
If you’re the entrepreneurial kind, you’ll love this: GoHighLevel lets you white-label and market the system. That means you can provide your own top quality version to clients, adding a brand-new profits stream. Not every system provides you that kind of flexibility.
Integration-Friendly
Currently using Zapier, Stripe, or other tools? GHL plays good with many major systems, so you’re not secured or compelled to abandon your preferred apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is ideal– let’s obtain real regarding the disadvantages.
Email Prices Can Creep Up
Right here’s a prospective budget-buster: GoHighLevel bills $0.01 per e-mail sent out. If you’ve obtained a checklist of 30,000 customers and you’re sending out normal broadcasts, you could easily invest $300+ monthly just on emails. That’s more than the top-tier Unlimited plan! If you’re hefty on email marketing, this is something to watch very closely.
Email Deliverability Issues
GHL relies on Mailgun for email distribution, and a great deal of users report lower deliverability rates compared to dedicated email systems. We’re talking about a 30% drop in some instances. If your service lives and dies by the inbox, you’ll wish to do some severe screening before moving your checklist over.
Jack of All Trades, Master of … Some?
While GHL covers a ton of ground, it does not constantly go as deep as specialist systems. For instance, its program development tools aren’t as advanced as Kajabi or Teachable. Community features, progressed course dripping, and robust analytics? You may discover them doing not have if you’re a content creator initially and a firm second.
UI/UX: Still a Bit Clunky
Let’s simply say it: the user interface isn’t winning any style honors. With settings spread throughout several panels and some weird navigation options, you might find yourself clicking around more than you ‘d like. It’s functional, but it’s not always intuitive.
Best for Agencies– Not Solo Designers
If you’re a digital firm, GHL’s features and pricing make a ton of feeling. But if you’re a solo developer, train, or program seller, you could be better off with a system that specializes in your demands.
Real-Life Instance: How a Company Uses GoHighLevel
Let’s state you run a shop digital agency. You have actually obtained five clients, each with their own funnels, email checklists, and social media accounts. Before GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for email, Calendly for consultations, and Barrier for social media sites.
With GoHighLevel, you established sub-accounts for each and every customer. You produce personalized control panels, handle all their leads, automate follow-ups using SMS and email, and also arrange their social blog posts– all without leaving the system. Required to duplicate a successful funnel for a brand-new customer? Snapshots make it a wind. And you can also market your well-known version of GHL to customers who want to take care of points themselves.
The Funnel and Website Builder: Surprisingly Qualified
You might expect a jack-of-all-trades builder to be cumbersome, however GHL’s drag-and-drop editor is really rather smooth. You overcome 1,000 funnel templates to have fun with, and you can customize them to your heart’s material. Sure, it’s not as expensive as Elementor (no parallax scrolling or wild animations), but for a lot of company customers, it’s ample.
And if you’re moving from ClickFunnels? GHL even uses a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel For B2C
GHL allows you establish complicated automations– assume abandoned cart emails, nurture series, and split examinations. You can arrange emails for ideal times and track efficiency with real-time analytics. However, as pointed out, deliverability can be a sticking point. If your open prices container after switching, you’ll require to repair or consider a committed email service provider.
CRM and Social Organizer: Every Little Thing in One Location
The CRM is an emphasize, providing lead scoring, division, and even a customer site for tracking task progression. The social coordinator changes tools like Buffer or Hootsuite, allowing you routine and examine messages throughout channels. For companies, this kind of centralization is gold.
Marketing Products and Courses: Excellent, Not Great
You can sell digital and physical items, run memberships, and also import programs from Kajabi. Content formats consist of video, sound, and docs, so you can deal with various learning designs. However if you want innovative community features or sophisticated training course dripping, you’ll need to look in other places GoHighLevel For B2C.
Track Record Monitoring: Protect Your Brand name
GHL automates review requests after transactions– via text, e-mail, or QR code– so you can develop trust and reliability. Negative testimonials can be rerouted to an exclusive kind, giving you an opportunity to resolve issues before they go public. You can additionally check reviews across Google, Facebook, and other systems right from your control panel.
Integrations: Plays Well With Others
You’re not secured. GHL supports integrations with repayment processors, social media sites, and Zapier, so you can link your favorite tools as required.
The Bottom Line: Should You Choose GoHighLevel?
If you’re running a digital agency (or intend to re-sell software), GoHighLevel is a severe contender. It’s not excellent– email deliverability and UI peculiarities can be aggravating– however the value, flexibility, and agency-focused features are difficult to beat. For solo designers or those needing deep course/community tools, take a look at Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your tech stack with each other and desire a single system to run your agency, GoHighLevel is definitely worth a try. Just examine the email side before going all-in, and watch on your expenses as your listing expands.