You know how every year there’s a brand-new “essential” tool for digital firms? Well, GoHighLevel isn’t just an additional short lived trend. It’s built a reputation as a durable, all-in-one platform that can (supposedly) change your CRM, email marketing, funnel builder, program system, and GoHighLevel Do Not Disturb (DND). Seems fanciful, ideal?
But here’s the important things: not all-in-one tools are developed equivalent. Some try to do whatever and end up not doing anything well. Others struck that sweet place. So, where does GoHighLevel land? Let’s break it down– blemishes and all.
What Makes GoHighLevel Stand Apart?
It’s everything about consolidation. Think of ditching your jumble of subscriptions– no more logging into 5 different control panels just to examine your leads, send out a campaign, or modify a landing page. GoHighLevel packages the essentials:
- CRM (think ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and activates)
- SMS and voice messaging
- Funnel and website builder
- Program and membership platform
- Workflow automation
- Social media site organizing
- Online reputation administration
And that’s simply scratching the surface. For agencies, specifically those taking care of numerous clients, the capability to develop and manage sub-accounts under one roofing system is a lifesaver.
The Great: Where GoHighLevel Shines
Let’s be genuine– there’s a great deal to enjoy below.
All-in-One Powerhouse
You’re not just getting a CRM or a funnel builder. GoHighLevel aims to be the Swiss Army knife for firms. From nurturing leads through SMS to structure facility automations, you can manage almost every aspect of your clients’ digital marketing in one area.
SMS and Multi-Channel Interaction
Email’s terrific, however often you require to get to individuals where they actually focus. GHL’s two-way text, voice declines, and Facebook Carrier integration indicate you can connect with leads and clients on their terms. That’s a major side over systems that just do email.
Automation That Actually Supplies
If you have actually ever attempted to cobble together automations using Zapier and a bunch of separated apps, you recognize the discomfort. GoHighLevel’s workflow builder allows you segment, score, and step leads via your pipeline with very little fuss. Want to send out a follow-up SMS after a lead submits a type? Easy. Trigger a support series based on individual activities? Done.
Cost-Effective For Agencies
Let’s speak money. GHL’s plans begin at $97/month and rise to $497/month for companies and resellers. Compared to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving severe cash– especially if you’re managing numerous clients.
SaaSPreneur Program
If you’re the business type, you’ll love this: GoHighLevel lets you white-label and market the platform. That suggests you can use your own branded version to customers, including a brand-new revenue stream. Not every platform gives you that type of flexibility.
Integration-Friendly
Already utilizing Zapier, Stripe, or other devices? GHL plays nice with the majority of significant systems, so you’re not secured or compelled to desert your favorite applications.
The Not-So-Good: Where GoHighLevel Falls Short
No system is excellent– let’s get real concerning the drawbacks.
Email Prices Can Sneak Up
Below’s a potential budget-buster: GoHighLevel bills $0.01 per e-mail sent out. If you have actually obtained a list of 30,000 customers and you’re sending out normal programs, you might conveniently spend $300+ per month just on e-mails. That’s greater than the top-tier Unlimited plan! If you’re heavy on e-mail marketing, this is something to watch very closely.
Email Deliverability Issues
GHL relies on Mailgun for e-mail distribution, and a great deal of customers report reduced deliverability prices contrasted to committed email platforms. We’re talking about a 30% decrease in some cases. If your company lives and passes away by the inbox, you’ll wish to do some major screening before moving your checklist over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it doesn’t always go as deep as expert systems. For instance, its course development devices aren’t as progressed as Kajabi or Teachable. Community features, advanced training course leaking, and robust analytics? You might locate them doing not have if you’re a material developer first and a company 2nd.
UI/UX: Still a Little Bit Clunky
Let’s just claim it: the interface isn’t winning any type of layout awards. With settings scattered throughout multiple panels and some weird navigating choices, you may find yourself clicking around more than you would certainly such as. It’s practical, however it’s not always user-friendly.
Best for Agencies– Not Solo Creators
If you’re a digital company, GHL’s features and pricing make a ton of sense. But if you’re a solo developer, trainer, or course seller, you may be far better off with a system that focuses on your needs.
Real-Life Example: How a Firm Utilizes GoHighLevel
Let’s claim you run a boutique digital firm. You have actually obtained five customers, each with their own funnels, email checklists, and social media accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for email, Calendly for consultations, and Barrier for social media sites.
With GoHighLevel, you set up sub-accounts for every customer. You create personalized control panels, handle all their leads, automate follow-ups by means of SMS and e-mail, and even arrange their social articles– all without leaving the platform. Required to clone a successful funnel for a new customer? Snapshots make it a breeze. And you can also market your top quality version of GHL to customers who wish to handle things themselves.
The Funnel and Website Builder: Surprisingly Qualified
You might anticipate a jack-of-all-trades builder to be cumbersome, yet GHL’s drag-and-drop editor is actually quite smooth. You overcome 1,000 funnel templates to have fun with, and you can tailor them to your heart’s content. Certain, it’s not as fancy as Elementor (no parallax scrolling or wild computer animations), however, for many agency customers, it’s sufficient.
And if you’re moving from ClickFunnels? GHL even provides a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Do Not Disturb (DND)
GHL allows you set up complex automations– assume deserted cart emails, nurture series, and split examinations. You can schedule emails for ideal times and track performance with real-time analytics. However, as pointed out, deliverability can be a sticking point. If your open rates storage tank after switching, you’ll require to troubleshoot or think about a dedicated email company.
CRM and Social Planner: Whatever in One Place
The CRM is a highlight, supplying lead scoring, segmentation, and also a customer site for tracking job progression. The social planner changes tools like Buffer or Hootsuite, letting you timetable and evaluate articles across channels. For agencies, this type of centralization is gold.
Marketing Products and Courses: Good, Not Great
You can market digital and physical products, run memberships, and even import programs from Kajabi. Content styles consist of video, audio, and docs, so you can accommodate different learning styles. Yet if you desire advanced community features or sophisticated program leaking, you’ll require to look elsewhere GoHighLevel Do Not Disturb (DND).
Track Record Administration: Protect Your Brand name
GHL automates testimonial requests after transactions– through SMS, email, or QR code– so you can construct trust and integrity. Adverse reviews can be rerouted to a personal kind, offering you a possibility to deal with concerns prior to they go public. You can also check evaluations across Google, Facebook, and various other systems right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL sustains integrations with payment cpus, social media sites, and Zapier, so you can connect your favored tools as required.
All-time Low Line: Should You Choose GoHighLevel?
If you’re running a digital agency (or intend to resell software application), GoHighLevel is a major contender. It’s not best– email deliverability and UI peculiarities can be aggravating– however the value, adaptability, and agency-focused features are hard to beat. For solo makers or those needing deep course/community devices, check out Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your tech pile with each other and desire a solitary platform to run your firm, GoHighLevel is absolutely worth a shot. Just check the email side before going all-in, and watch on your costs as your checklist grows.