You know how each year there’s a new “must-have” device for digital agencies? Well, GoHighLevel isn’t just one more short lived pattern. It’s developed a credibility as a robust, all-in-one platform that can (supposedly) change your CRM, e-mail marketing, funnel builder, course system, and GoHighLevel Desktop App. Appears dreamy, appropriate?
Yet below’s things: not all-in-one tools are produced equal. Some try to do every little thing and end up not doing anything well. Others hit that sweet place. So, where does GoHighLevel land? Let’s break it down– blemishes and all.
What Makes GoHighLevel Stand Apart?
It’s everything about loan consolidation. Picture dumping your patchwork of registrations– no more logging into five different dashboards simply to examine your leads, send out a campaign, or fine-tune a landing page. GoHighLevel packages the fundamentals:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Course and membership platform
- Workflow automation
- Social network organizing
- Credibility administration
Which’s just scratching the surface. For agencies, specifically those taking care of numerous customers, the capacity to produce and handle sub-accounts under one roof is a lifesaver.
The Excellent: Where GoHighLevel Shines
Let’s be genuine– there’s a whole lot to love here.
All-in-One Giant
You’re not just obtaining a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for companies. From nurturing leads using SMS to building facility automations, you can manage nearly every aspect of your customers’ digital marketing in one location.
SMS and Multi-Channel Interaction
Email’s wonderful, yet often you require to reach individuals where they really take note. GHL’s two-way text, voice decreases, and Facebook Carrier integration mean you can get in touch with leads and clients on their terms. That’s a serious side over systems that just do e-mail.
Automation That In Fact Provides
If you have actually ever before tried to patch with each other automations utilizing Zapier and a bunch of separated applications, you know the pain. GoHighLevel’s workflow builder allows you segment, rating, and relocation leads through your pipeline with very little difficulty. Intend to send a follow-up SMS after a lead submits a kind? Easy. Trigger a nurture series based on user activities? Done.
Economical For Agencies
Let’s chat money. GHL’s plans start at $97/month and go up to $497/month for companies and resellers. Contrasted to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving serious cash– particularly if you’re handling several clients.
SaaSPreneur Program
If you’re the entrepreneurial kind, you’ll like this: GoHighLevel lets you white-label and market the platform. That means you can offer your very own branded variation to customers, adding a brand-new earnings stream. Not every platform gives you that type of versatility.
Integration-Friendly
Currently making use of Zapier, Stripe, or various other devices? GHL plays wonderful with a lot of major systems, so you’re not locked in or required to abandon your favorite apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is excellent– let’s obtain genuine concerning the downsides.
Email Prices Can Sneak Up
Right here’s a potential budget-buster: GoHighLevel charges $0.01 per e-mail sent. If you have actually obtained a checklist of 30,000 subscribers and you’re sending out normal broadcasts, you can easily invest $300+ per month just on e-mails. That’s more than the top-tier Unlimited plan! If you’re heavy on email marketing, this is something to view carefully.
Email Deliverability Issues
GHL relies upon Mailgun for e-mail delivery, and a great deal of customers report lower deliverability rates compared to committed email systems. We’re talking about a 30% drop in some cases. If your company lives and dies by the inbox, you’ll want to do some serious testing prior to moving your listing over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it does not always go as deep as specialist platforms. For instance, its training course creation tools aren’t as advanced as Kajabi or Teachable. Community features, advanced training course dripping, and robust analytics? You may find them doing not have if you’re a material developer initially and a company 2nd.
UI/UX: Still a Little Bit Clunky
Let’s simply say it: the interface isn’t winning any layout honors. With settings scattered across numerous panels and some weird navigating options, you could find yourself clicking around more than you would certainly like. It’s practical, however it’s not always instinctive.
Best for Agencies– Not Solo Makers
If you’re a digital agency, GHL’s features and pricing make a ton of feeling. However if you’re a solo maker, train, or program vendor, you could be better off with a system that focuses on your needs.
Real-Life Example: How an Agency Uses GoHighLevel
Let’s claim you run a store digital company. You have actually obtained 5 customers, each with their very own funnels, e-mail lists, and social networks accounts. Prior to GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for consultations, and Barrier for social media sites.
With GoHighLevel, you established sub-accounts for each client. You produce custom-made dashboards, manage all their leads, automate follow-ups using SMS and email, and also schedule their social messages– all without leaving the platform. Need to duplicate a successful funnel for a brand-new client? Snapshots make it a breeze. And you can even resell your well-known version of GHL to customers who wish to handle things themselves.
The Funnel and Website Builder: Remarkably Qualified
You might anticipate a jack-of-all-trades builder to be clunky, yet GHL’s drag-and-drop editor is actually pretty smooth. You get over 1,000 funnel templates to have fun with, and you can tailor them to your heart’s web content. Certain, it’s not as elegant as Elementor (no parallax scrolling or wild animations), but also for a lot of agency customers, it’s ample.
And if you’re migrating from ClickFunnels? GHL even supplies a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Desktop App
GHL lets you set up intricate automations– believe deserted cart emails, nurture series, and split tests. You can arrange e-mails for ideal times and track efficiency with real-time analytics. But, as stated, deliverability can be a sticking point. If your open prices container after switching, you’ll require to repair or take into consideration a dedicated email service provider.
CRM and Social Planner: Whatever in One Place
The CRM is an emphasize, supplying lead racking up, division, and even a customer portal for tracking project progress. The social coordinator replaces tools like Buffer or Hootsuite, allowing you schedule and examine articles throughout networks. For agencies, this sort of centralization is gold.
Selling Products and Courses: Good, Not Great
You can market digital and physical products, run subscriptions, and even import courses from Kajabi. Content formats consist of video, audio, and docs, so you can deal with various learning designs. However if you want advanced community features or sophisticated course leaking, you’ll require to look elsewhere GoHighLevel Desktop App.
Track Record Administration: Secure Your Brand name
GHL automates testimonial requests after purchases– using text, e-mail, or QR code– so you can develop depend on and reputation. Adverse evaluations can be redirected to a private type, providing you a chance to deal with issues prior to they go public. You can also keep an eye on reviews throughout Google, Facebook, and other platforms right from your dashboard.
Integrations: Plays Well With Others
You’re not locked in. GHL sustains integrations with repayment processors, social media, and Zapier, so you can link your preferred devices as needed.
All-time Low Line: Should You Select GoHighLevel?
If you’re running a digital company (or want to market software), GoHighLevel is a serious competitor. It’s not best– email deliverability and UI traits can be frustrating– however the value, versatility, and agency-focused features are hard to beat. For solo creators or those requiring deep course/community tools, take a look at Kajabi, Teachable or Thinkific.
But if you’re tired of duct-taping your tech stack together and want a single system to run your firm, GoHighLevel is definitely worth a shot. Just evaluate the e-mail side prior to going all-in, and keep an eye on your costs as your listing grows.