You know how annually there’s a brand-new “essential” device for digital agencies? Well, GoHighLevel isn’t simply one more short lived fad. It’s constructed a reputation as a durable, all-in-one system that can (apparently) replace your CRM, email marketing, funnel builder, program platform, and GoHighLevel Custom Objects. Appears dreamy, best?
But here’s the thing: not all-in-one devices are produced equal. Some try to do whatever and end up doing nothing well. Others struck that pleasant area. So, where does GoHighLevel land? Let’s simplify– warts and all.
What Makes GoHighLevel Stand Out?
It’s all about combination. Visualize dropping your jumble of memberships– no more logging into 5 different dashboards simply to inspect your leads, send out a campaign, or tweak a landing page. GoHighLevel packages the essentials:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and causes)
- SMS and voice messaging
- Funnel and website builder
- Program and membership platform
- Workflow automation
- Social network organizing
- Credibility monitoring
And that’s just scratching the surface. For agencies, particularly those handling numerous customers, the ability to produce and manage sub-accounts under one roofing is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be genuine– there’s a great deal to like here.
All-in-One Powerhouse
You’re not just getting a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for agencies. From nurturing leads by means of SMS to building complex automations, you can handle virtually every aspect of your customers’ digital marketing in one place.
SMS and Multi-Channel Interaction
Email’s excellent, but in some cases you require to reach individuals where they in fact pay attention. GHL’s two-way text, voice decreases, and Facebook Carrier integration mean you can connect with leads and customers on their terms. That’s a severe edge over platforms that simply do email.
Automation That Actually Supplies
If you’ve ever attempted to patch with each other automations utilizing Zapier and a lot of detached applications, you understand the discomfort. GoHighLevel’s workflow builder allows you section, rating, and action leads via your pipeline with marginal fuss. Intend to send a follow-up SMS after a lead completes a type? Easy. Trigger a support sequence based on individual activities? Done.
Affordable For Agencies
Let’s chat cash. GHL’s plans begin at $97/month and increase to $497/month for agencies and resellers. Compared to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving severe cash money– specifically if you’re handling several clients.
SaaSPreneur Program
If you’re the entrepreneurial kind, you’ll love this: GoHighLevel allows you white-label and resell the system. That indicates you can supply your very own well-known version to clients, including a new income stream. Not every platform gives you that sort of flexibility.
Integration-Friendly
Already utilizing Zapier, Stripe, or various other tools? GHL plays wonderful with a lot of major platforms, so you’re not locked in or required to desert your preferred applications.
The Not-So-Good: Where GoHighLevel Falls Short
No system is ideal– let’s obtain real concerning the drawbacks.
Email Prices Can Sneak Up
Below’s a prospective budget-buster: GoHighLevel bills $0.01 per e-mail sent out. If you have actually got a checklist of 30,000 subscribers and you’re sending routine broadcasts, you could conveniently invest $300+ per month simply on emails. That’s more than the top-tier Unlimited plan! If you’re hefty on email marketing, this is something to view carefully.
Email Deliverability Issues
GHL depends on Mailgun for e-mail shipment, and a lot of customers report reduced deliverability prices compared to devoted email systems. We’re discussing a 30% decrease in some instances. If your business lives and dies by the inbox, you’ll wish to do some significant testing prior to moving your checklist over.
Jack of All Trades, Master of … Some?
While GHL covers a ton of ground, it does not always go as deep as specialist platforms. For instance, its training course production tools aren’t as progressed as Kajabi or Teachable. Community features, progressed program leaking, and durable analytics? You may find them lacking if you’re a material creator initially and a firm 2nd.
UI/UX: Still a Bit Clunky
Let’s just claim it: the user interface isn’t winning any style honors. With settings spread throughout numerous panels and some strange navigation options, you might find yourself clicking around more than you would certainly like. It’s useful, yet it’s not constantly instinctive.
Best for Agencies– Not Solo Creators
If you’re a digital firm, GHL’s features and pricing make a lots of feeling. But if you’re a solo creator, coach, or program seller, you might be much better off with a platform that specializes in your requirements.
Real-Life Example: How a Company Uses GoHighLevel
Let’s claim you run a shop digital company. You have actually obtained 5 clients, each with their very own funnels, email listings, and social media accounts. Before GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for consultations, and Buffer for social networks.
With GoHighLevel, you set up sub-accounts for each client. You develop custom-made dashboards, manage all their leads, automate follow-ups by means of SMS and email, and also arrange their social articles– all without leaving the platform. Need to clone an effective funnel for a new customer? Snapshots make it a breeze. And you can also market your top quality variation of GHL to customers who wish to handle things themselves.
The Funnel and Website Builder: Remarkably Qualified
You may expect a jack-of-all-trades builder to be cumbersome, yet GHL’s drag-and-drop editor is really quite smooth. You overcome 1,000 funnel templates to play with, and you can tailor them to your heart’s material. Certain, it’s not as fancy as Elementor (no parallax scrolling or wild animations), however, for the majority of firm clients, it’s ample.
And if you’re moving from ClickFunnels? GHL even offers a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Custom Objects
GHL allows you set up complicated automations– assume abandoned cart emails, support series, and split tests. You can arrange e-mails for optimum times and track performance with real-time analytics. Yet, as mentioned, deliverability can be a sticking point. If your open rates storage tank after switching, you’ll require to troubleshoot or take into consideration a committed e-mail supplier.
CRM and Social Coordinator: Whatever in One Place
The CRM is a highlight, supplying lead scoring, segmentation, and also a client portal for tracking job progress. The social planner changes devices like Buffer or Hootsuite, letting you routine and analyze blog posts throughout networks. For companies, this type of centralization is gold.
Selling Products and Courses: Excellent, Not Great
You can sell digital and physical products, run subscriptions, and also import courses from Kajabi. Material formats consist of video, sound, and docs, so you can cater to different learning designs. Yet if you want advanced community features or innovative course leaking, you’ll require to look elsewhere GoHighLevel Custom Objects.
Credibility Management: Protect Your Brand name
GHL automates testimonial demands after purchases– via text, email, or QR code– so you can develop count on and reputation. Unfavorable reviews can be redirected to a private type, giving you a possibility to resolve problems before they go public. You can also check evaluations across Google, Facebook, and various other platforms right from your dashboard.
Integrations: Plays Well With Others
You’re not locked in. GHL supports integrations with settlement cpus, social media, and Zapier, so you can connect your favored devices as needed.
All-time Low Line: Should You Choose GoHighLevel?
If you’re running a digital company (or intend to market software program), GoHighLevel is a serious challenger. It’s not ideal– email deliverability and UI traits can be aggravating– yet the value, flexibility, and agency-focused features are tough to defeat. For solo creators or those requiring deep course/community devices, consider Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your tech pile with each other and desire a single system to run your agency, GoHighLevel is definitely worth a try. Simply check the e-mail side prior to going all-in, and keep an eye on your prices as your checklist expands.