You recognize just how each year there’s a brand-new “must-have” tool for digital firms? Well, GoHighLevel isn’t simply another short lived pattern. It’s constructed a reputation as a durable, all-in-one system that can (supposedly) replace your CRM, e-mail marketing, funnel builder, course system, and GoHighLevel Custom Fields. Seems dreamy, appropriate?
But here’s things: not all-in-one devices are developed equivalent. Some attempt to do whatever and wind up doing nothing well. Others struck that wonderful spot. So, where does GoHighLevel land? Let’s break it down– protuberances and all.
What Makes GoHighLevel Stand Out?
It’s everything about loan consolidation. Envision dumping your jumble of memberships– no more logging right into 5 various control panels simply to inspect your leads, send a campaign, or fine-tune a landing page. GoHighLevel packages the fundamentals:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and causes)
- SMS and voice messaging
- Funnel and website builder
- Training course and membership system
- Workflow automation
- Social media site scheduling
- Credibility administration
And that’s simply scratching the surface. For agencies, specifically those managing numerous clients, the capability to produce and manage sub-accounts under one roof is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be actual– there’s a great deal to enjoy right here.
All-in-One Giant
You’re not simply getting a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for agencies. From nurturing leads using SMS to structure complicated automations, you can manage almost every element of your customers’ digital marketing in one location.
SMS and Multi-Channel Interaction
Email’s great, yet often you need to get to people where they in fact listen. GHL’s two-way SMS, voice drops, and Facebook Messenger integration suggest you can connect with leads and customers on their terms. That’s a severe side over systems that just do email.
Automation That In Fact Delivers
If you have actually ever tried to patch with each other automations utilizing Zapier and a number of detached applications, you know the pain. GoHighLevel’s workflow builder lets you section, rating, and relocation leads with your pipeline with minimal hassle. Intend to send out a follow-up SMS after a lead completes a type? Easy. Trigger a support sequence based on customer actions? Done.
Cost-efficient For Agencies
Let’s speak cash. GHL’s plans start at $97/month and increase to $497/month for companies and resellers. Compared to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving serious cash money– particularly if you’re handling multiple customers.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll like this: GoHighLevel lets you white-label and market the platform. That suggests you can use your own well-known variation to clients, adding a brand-new earnings stream. Not every platform provides you that kind of adaptability.
Integration-Friendly
Currently utilizing Zapier, Stripe, or other tools? GHL plays great with most major platforms, so you’re not locked in or forced to abandon your favorite applications.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is excellent– let’s get genuine about the downsides.
Email Expenses Can Creep Up
Below’s a possible budget-buster: GoHighLevel bills $0.01 per email sent. If you’ve got a checklist of 30,000 customers and you’re sending out normal broadcasts, you can quickly invest $300+ monthly just on e-mails. That’s greater than the top-tier Unlimited plan! If you’re heavy on email marketing, this is something to watch carefully.
Email Deliverability Issues
GHL depends on Mailgun for e-mail shipment, and a lot of individuals report reduced deliverability rates compared to specialized email platforms. We’re speaking about a 30% drop in some situations. If your service lives and dies by the inbox, you’ll intend to do some significant screening before relocating your list over.
Jack of All Professions, Master of … Some?
While GHL covers a lots of ground, it does not always go as deep as professional systems. As an example, its course creation devices aren’t as advanced as Kajabi or Teachable. Community features, advanced training course dripping, and robust analytics? You might locate them lacking if you’re a content maker first and an agency 2nd.
UI/UX: Still a Little Bit Clunky
Let’s simply claim it: the interface isn’t winning any kind of style honors. With settings scattered throughout several panels and some weird navigation choices, you could find yourself clicking around greater than you would certainly like. It’s useful, however it’s not always user-friendly.
Best for Agencies– Not Solo Developers
If you’re a digital firm, GHL’s features and pricing make a lots of feeling. Yet if you’re a solo maker, coach, or program vendor, you could be much better off with a platform that focuses on your needs.
Real-Life Instance: How a Company Uses GoHighLevel
Let’s state you run a boutique digital agency. You’ve obtained 5 clients, each with their own funnels, email listings, and social networks accounts. Before GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for visits, and Barrier for social networks.
With GoHighLevel, you set up sub-accounts for every customer. You produce customized control panels, manage all their leads, automate follow-ups through SMS and email, and also arrange their social posts– all without leaving the system. Need to clone a successful funnel for a new customer? Snapshots make it a breeze. And you can also re-sell your branded variation of GHL to customers who wish to handle points themselves.
The Funnel and Website Builder: Remarkably Capable
You could anticipate a jack-of-all-trades builder to be clunky, but GHL’s drag-and-drop editor is actually rather smooth. You get over 1,000 funnel templates to play with, and you can tailor them to your heart’s material. Certain, it’s not as expensive as Elementor (no parallax scrolling or wild animations), however, for a lot of company customers, it’s more than enough.
And if you’re migrating from ClickFunnels? GHL even offers a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Custom Fields
GHL lets you set up intricate automations– think abandoned cart emails, nurture series, and split examinations. You can set up e-mails for optimum times and track performance with real-time analytics. Yet, as discussed, deliverability can be a sticking point. If your open prices tank after switching, you’ll need to repair or think about a dedicated email supplier.
CRM and Social Organizer: Whatever in One Area
The CRM is a highlight, providing lead scoring, segmentation, and even a client site for tracking job progress. The social planner changes tools like Buffer or Hootsuite, allowing you routine and examine articles throughout channels. For companies, this sort of centralization is gold.
Selling Products and Courses: Excellent, Not Great
You can sell digital and physical items, run memberships, and even import programs from Kajabi. Web content styles include video, audio, and docs, so you can cater to different learning designs. Yet if you want sophisticated community features or innovative program trickling, you’ll need to look in other places GoHighLevel Custom Fields.
Credibility Administration: Shield Your Brand
GHL automates review demands after transactions– via SMS, email, or QR code– so you can build trust and integrity. Unfavorable testimonials can be redirected to an exclusive kind, providing you a possibility to resolve problems before they go public. You can additionally monitor reviews throughout Google, Facebook, and various other systems right from your dashboard.
Integrations: Plays Well With Others
You’re not locked in. GHL supports integrations with payment processors, social media, and Zapier, so you can connect your favorite tools as needed.
All-time Low Line: Should You Pick GoHighLevel?
If you’re running a digital agency (or intend to re-sell software application), GoHighLevel is a severe contender. It’s not best– email deliverability and UI peculiarities can be bothersome– yet the value, adaptability, and agency-focused features are hard to defeat. For solo developers or those needing deep course/community devices, look at Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your tech pile together and desire a single platform to run your firm, GoHighLevel is definitely worth a try. Just test the email side before going all-in, and watch on your costs as your listing expands.