You understand how every year there’s a new “essential” device for digital firms? Well, GoHighLevel isn’t just another short lived trend. It’s built an online reputation as a durable, all-in-one platform that can (apparently) change your CRM, email marketing, funnel builder, program system, and GoHighLevel Course Builder. Seems dreamy, best?
But below’s the thing: not all-in-one tools are developed equal. Some attempt to do whatever and end up doing nothing well. Others struck that sweet area. So, where does GoHighLevel land? Let’s break it down– blemishes and all.
What Makes GoHighLevel Attract Attention?
It’s everything about combination. Visualize ditching your patchwork of memberships– say goodbye to logging right into five various control panels just to inspect your leads, send out a campaign, or tweak a landing page. GoHighLevel bundles the essentials:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Training course and membership system
- Workflow automation
- Social media site scheduling
- Track record management
And that’s just scratching the surface. For firms, specifically those taking care of numerous clients, the capability to produce and manage sub-accounts under one roofing is a lifesaver.
The Great: Where GoHighLevel Shines
Let’s be real– there’s a lot to enjoy here.
All-in-One Giant
You’re not simply obtaining a CRM or a funnel builder. GoHighLevel intends to be the Pocket knife for agencies. From nurturing leads using SMS to structure complicated automations, you can handle nearly every facet of your customers’ digital marketing in one area.
SMS and Multi-Channel Interaction
Email’s great, yet sometimes you need to get to people where they really pay attention. GHL’s two-way text, voice decreases, and Facebook Carrier integration suggest you can connect with leads and clients on their terms. That’s a major side over platforms that simply do email.
Automation That In Fact Supplies
If you have actually ever before tried to cobble together automations using Zapier and a bunch of detached apps, you recognize the discomfort. GoHighLevel’s workflow builder allows you segment, score, and step leads via your pipeline with minimal difficulty. Want to send a follow-up SMS after a lead fills out a form? Easy. Trigger a support series based on customer activities? Done.
Cost-efficient For Agencies
Let’s chat cash. GHL’s plans start at $97/month and rise to $497/month for companies and resellers. Contrasted to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving severe cash money– specifically if you’re managing multiple customers.
SaaSPreneur Program
If you’re the business type, you’ll love this: GoHighLevel allows you white-label and market the platform. That suggests you can offer your own top quality version to customers, including a brand-new income stream. Not every system offers you that type of adaptability.
Integration-Friendly
Currently using Zapier, Stripe, or other tools? GHL plays good with most major platforms, so you’re not secured or required to abandon your preferred applications.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is ideal– let’s obtain real about the downsides.
Email Expenses Can Slip Up
Below’s a possible budget-buster: GoHighLevel charges $0.01 per e-mail sent. If you’ve obtained a checklist of 30,000 customers and you’re sending routine programs, you can conveniently invest $300+ monthly just on e-mails. That’s more than the top-tier Unlimited plan! If you’re hefty on e-mail marketing, this is something to enjoy carefully.
Email Deliverability Issues
GHL relies on Mailgun for e-mail shipment, and a great deal of individuals report lower deliverability rates compared to devoted email systems. We’re talking about a 30% decrease in some situations. If your company lives and dies by the inbox, you’ll wish to do some serious screening before moving your listing over.
Jack of All Trades, Master of … Some?
While GHL covers a ton of ground, it does not always go as deep as professional platforms. For instance, its training course production tools aren’t as progressed as Kajabi or Teachable. Community features, progressed course dripping, and robust analytics? You could discover them doing not have if you’re a material creator initially and a company 2nd.
UI/UX: Still a Little Bit Clunky
Let’s just state it: the interface isn’t winning any layout awards. With settings spread across numerous panels and some strange navigating selections, you could find yourself clicking around greater than you would certainly such as. It’s useful, yet it’s not constantly user-friendly.
Best for Agencies– Not Solo Developers
If you’re a digital agency, GHL’s features and pricing make a lots of feeling. But if you’re a solo maker, trainer, or training course vendor, you could be much better off with a system that focuses on your requirements.
Real-Life Example: How a Company Utilizes GoHighLevel
Let’s claim you run a shop digital agency. You have actually obtained five clients, each with their own funnels, email lists, and social media sites accounts. Before GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for appointments, and Barrier for social media sites.
With GoHighLevel, you established sub-accounts for each and every client. You create custom control panels, manage all their leads, automate follow-ups through SMS and email, and even schedule their social posts– all without leaving the system. Required to duplicate an effective funnel for a new client? Snapshots make it a wind. And you can also resell your branded version of GHL to clients who wish to take care of things themselves.
The Funnel and Website Builder: Remarkably Capable
You could anticipate a jack-of-all-trades builder to be clunky, yet GHL’s drag-and-drop editor is in fact rather smooth. You overcome 1,000 funnel templates to have fun with, and you can personalize them to your heart’s material. Certain, it’s not as elegant as Elementor (no parallax scrolling or wild animations), but also for the majority of company customers, it’s ample.
And if you’re migrating from ClickFunnels? GHL even offers a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Course Builder
GHL allows you set up complex automations– believe abandoned cart emails, nurture sequences, and split examinations. You can schedule emails for optimal times and track efficiency with real-time analytics. However, as discussed, deliverability can be a sticking point. If your open rates tank after changing, you’ll require to repair or consider a dedicated email company.
CRM and Social Planner: Every Little Thing in One Place
The CRM is a highlight, offering lead racking up, segmentation, and even a client site for tracking job progress. The social coordinator changes tools like Buffer or Hootsuite, letting you timetable and evaluate messages across channels. For companies, this sort of centralization is gold.
Marketing Products and Courses: Good, Not Great
You can offer digital and physical items, run memberships, and also import training courses from Kajabi. Content formats consist of video, sound, and docs, so you can deal with various learning styles. But if you desire sophisticated community features or innovative training course leaking, you’ll require to look elsewhere GoHighLevel Course Builder.
Credibility Management: Shield Your Brand
GHL automates review demands after transactions– through SMS, email, or QR code– so you can construct count on and credibility. Negative evaluations can be rerouted to a personal form, giving you an opportunity to deal with issues before they go public. You can additionally keep track of reviews throughout Google, Facebook, and various other platforms right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL sustains integrations with repayment cpus, social networks, and Zapier, so you can link your favorite devices as needed.
The Bottom Line: Should You Pick GoHighLevel?
If you’re running a digital company (or intend to market software program), GoHighLevel is a major challenger. It’s not excellent– email deliverability and UI peculiarities can be frustrating– however the worth, adaptability, and agency-focused features are tough to beat. For solo designers or those needing deep course/community devices, look at Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your technology pile with each other and want a single platform to run your firm, GoHighLevel is definitely worth a try. Simply examine the email side before going all-in, and keep an eye on your expenses as your list expands.