You understand exactly how annually there’s a brand-new “essential” tool for digital agencies? Well, GoHighLevel isn’t just an additional short lived fad. It’s constructed a track record as a robust, all-in-one platform that can (apparently) replace your CRM, email marketing, funnel builder, course platform, and GoHighLevel Conversations. Seems fanciful, best?
Yet below’s the thing: not all-in-one devices are created equivalent. Some attempt to do everything and wind up not doing anything well. Others struck that pleasant place. So, where does GoHighLevel land? Let’s break it down– moles and all.
What Makes GoHighLevel Attract Attention?
It’s everything about combination. Picture dropping your patchwork of subscriptions– say goodbye to logging right into 5 different dashboards just to inspect your leads, send out a campaign, or modify a landing page. GoHighLevel bundles the fundamentals:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Program and membership platform
- Workflow automation
- Social media site scheduling
- Online reputation management
Which’s simply scratching the surface. For firms, particularly those managing several customers, the capability to produce and take care of sub-accounts under one roof covering is a lifesaver.
The Excellent: Where GoHighLevel Shines
Let’s be genuine– there’s a whole lot to love here.
All-in-One Powerhouse
You’re not just getting a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for firms. From nurturing leads via SMS to structure facility automations, you can manage nearly every aspect of your clients’ digital marketing in one area.
SMS and Multi-Channel Communication
Email’s great, yet occasionally you require to reach individuals where they really focus. GHL’s two-way text, voice decreases, and Facebook Carrier integration indicate you can connect with leads and customers on their terms. That’s a major edge over platforms that just do e-mail.
Automation That In Fact Delivers
If you’ve ever before attempted to cobble with each other automations making use of Zapier and a bunch of separated applications, you know the pain. GoHighLevel’s workflow builder allows you segment, rating, and action leads through your pipeline with very little hassle. Want to send out a follow-up SMS after a lead fills out a form? Easy. Trigger a support sequence based on user activities? Done.
Cost-efficient For Agencies
Let’s talk money. GHL’s plans begin at $97/month and rise to $497/month for companies and resellers. Compared to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving significant money– especially if you’re handling numerous clients.
SaaSPreneur Program
If you’re the business kind, you’ll love this: GoHighLevel lets you white-label and market the system. That suggests you can offer your own well-known variation to clients, including a new income stream. Not every system provides you that sort of adaptability.
Integration-Friendly
Already making use of Zapier, Stripe, or other tools? GHL plays nice with the majority of significant platforms, so you’re not locked in or forced to abandon your favored apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is excellent– let’s obtain real concerning the disadvantages.
Email Prices Can Slip Up
Here’s a possible budget-buster: GoHighLevel charges $0.01 per email sent out. If you have actually got a listing of 30,000 subscribers and you’re sending out normal programs, you might quickly spend $300+ per month just on emails. That’s more than the top-tier Unlimited plan! If you’re heavy on e-mail marketing, this is something to view very closely.
Email Deliverability Issues
GHL relies upon Mailgun for e-mail delivery, and a lot of users report reduced deliverability rates contrasted to committed email platforms. We’re talking about a 30% decrease in some cases. If your organization lives and passes away by the inbox, you’ll intend to do some serious screening prior to relocating your checklist over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it does not always go as deep as expert platforms. As an example, its program development tools aren’t as progressed as Kajabi or Teachable. Community features, advanced training course leaking, and durable analytics? You may discover them doing not have if you’re a material maker first and a firm 2nd.
UI/UX: Still a Bit Clunky
Let’s just state it: the user interface isn’t winning any kind of layout honors. With setups spread throughout several panels and some odd navigating options, you might find yourself clicking around more than you ‘d such as. It’s practical, however it’s not constantly user-friendly.
Best for Agencies– Not Solo Developers
If you’re a digital company, GHL’s features and pricing make a lots of sense. Yet if you’re a solo developer, trainer, or course seller, you could be far better off with a platform that concentrates on your needs.
Real-Life Example: How an Agency Makes Use Of GoHighLevel
Let’s say you run a shop digital company. You have actually obtained five clients, each with their own funnels, email listings, and social media sites accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for email, Calendly for consultations, and Buffer for social media sites.
With GoHighLevel, you set up sub-accounts for each and every customer. You produce personalized control panels, take care of all their leads, automate follow-ups using SMS and e-mail, and even schedule their social blog posts– all without leaving the system. Required to duplicate an effective funnel for a brand-new client? Snapshots make it a breeze. And you can also market your branded version of GHL to customers who intend to manage things themselves.
The Funnel and Website Builder: Remarkably Qualified
You could anticipate a jack-of-all-trades builder to be confusing, but GHL’s drag-and-drop editor is in fact pretty smooth. You get over 1,000 funnel templates to have fun with, and you can tailor them to your heart’s material. Sure, it’s not as expensive as Elementor (no parallax scrolling or wild computer animations), but for many agency clients, it’s sufficient.
And if you’re migrating from ClickFunnels? GHL also uses a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Conversations
GHL allows you establish intricate automations– think deserted cart e-mails, nurture series, and split tests. You can schedule emails for optimal times and track performance with real-time analytics. However, as stated, deliverability can be a sticking point. If your open prices tank after changing, you’ll need to fix or think about a devoted email company.
CRM and Social Planner: Whatever in One Location
The CRM is an emphasize, using lead scoring, segmentation, and also a client site for tracking job progression. The social organizer changes devices like Buffer or Hootsuite, letting you schedule and evaluate articles throughout networks. For companies, this kind of centralization is gold.
Selling Products and Courses: Great, Not Great
You can sell digital and physical items, run memberships, and even import courses from Kajabi. Material styles include video, sound, and docs, so you can satisfy various learning designs. Yet if you want innovative community features or advanced program dripping, you’ll require to look in other places GoHighLevel Conversations.
Credibility Management: Secure Your Brand
GHL automates review demands after transactions– via text, email, or QR code– so you can construct trust fund and reputation. Adverse reviews can be redirected to a private form, offering you a chance to fix problems prior to they go public. You can additionally keep track of testimonials across Google, Facebook, and various other systems right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL sustains integrations with payment processors, social media, and Zapier, so you can attach your preferred tools as needed.
The Bottom Line: Should You Pick GoHighLevel?
If you’re running a digital firm (or want to market software application), GoHighLevel is a major challenger. It’s not best– email deliverability and UI traits can be irritating– however the worth, versatility, and agency-focused features are difficult to beat. For solo makers or those needing deep course/community devices, look at Kajabi, Teachable or Thinkific.
But if you’re tired of duct-taping your tech stack together and desire a single system to run your agency, GoHighLevel is definitely worth a shot. Simply check the e-mail side prior to going all-in, and keep an eye on your costs as your list grows.