You know exactly how every year there’s a brand-new “essential” device for digital companies? Well, GoHighLevel isn’t simply another short lived trend. It’s constructed a credibility as a durable, all-in-one system that can (allegedly) change your CRM, e-mail marketing, funnel builder, program system, and GoHighLevel Content Army. Sounds wonderful, appropriate?
Yet here’s the thing: not all-in-one devices are produced equal. Some attempt to do everything and wind up not doing anything well. Others struck that sweet spot. So, where does GoHighLevel land? Let’s break it down– growths and all.
What Makes GoHighLevel Stand Out?
It’s everything about combination. Think of abandoning your jumble of subscriptions– no more logging into five different control panels just to check your leads, send out a campaign, or modify a landing page. GoHighLevel packages the basics:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Program and membership system
- Workflow automation
- Social media scheduling
- Track record monitoring
Which’s simply scratching the surface. For firms, especially those taking care of several clients, the capacity to produce and handle sub-accounts under one roofing system is a lifesaver.
The Excellent: Where GoHighLevel Shines
Let’s be genuine– there’s a whole lot to enjoy below.
All-in-One Powerhouse
You’re not just getting a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for companies. From nurturing leads using SMS to building complicated automations, you can handle almost every element of your clients’ digital marketing in one place.
SMS and Multi-Channel Communication
Email’s fantastic, but often you require to get to people where they actually listen. GHL’s two-way SMS, voice declines, and Facebook Messenger integration suggest you can connect with leads and customers on their terms. That’s a serious edge over platforms that just do e-mail.
Automation That In Fact Supplies
If you have actually ever attempted to patch with each other automations making use of Zapier and a lot of detached apps, you recognize the pain. GoHighLevel’s workflow builder lets you section, rating, and action leads with your pipeline with very little difficulty. Wish to send a follow-up SMS after a lead completes a form? Easy. Trigger a nurture series based on individual activities? Done.
Affordable For Agencies
Let’s speak money. GHL’s plans begin at $97/month and rise to $497/month for agencies and resellers. Compared to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving major cash money– particularly if you’re taking care of several customers.
SaaSPreneur Program
If you’re the business kind, you’ll enjoy this: GoHighLevel lets you white-label and market the system. That implies you can offer your very own top quality version to clients, including a new income stream. Not every platform gives you that sort of flexibility.
Integration-Friendly
Already making use of Zapier, Stripe, or other tools? GHL plays wonderful with the majority of major systems, so you’re not secured or forced to desert your favorite apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is best– let’s get genuine about the disadvantages.
Email Expenses Can Sneak Up
Here’s a possible budget-buster: GoHighLevel charges $0.01 per e-mail sent out. If you’ve obtained a list of 30,000 customers and you’re sending normal broadcasts, you might quickly invest $300+ per month simply on emails. That’s greater than the top-tier Unlimited plan! If you’re heavy on e-mail marketing, this is something to enjoy very closely.
Email Deliverability Issues
GHL relies upon Mailgun for e-mail shipment, and a lot of individuals report lower deliverability prices contrasted to dedicated e-mail platforms. We’re discussing a 30% drop in some instances. If your business lives and dies by the inbox, you’ll wish to do some severe screening before relocating your listing over.
Jack of All Professions, Master of … Some?
While GHL covers a lots of ground, it doesn’t always go as deep as specialist systems. As an example, its course creation tools aren’t as advanced as Kajabi or Teachable. Community features, progressed program leaking, and durable analytics? You may discover them doing not have if you’re a content developer first and an agency 2nd.
UI/UX: Still a Bit Clunky
Let’s simply claim it: the interface isn’t winning any kind of design awards. With setups scattered across several panels and some strange navigation selections, you might find yourself clicking around more than you would certainly such as. It’s functional, yet it’s not constantly user-friendly.
Best for Agencies– Not Solo Designers
If you’re a digital firm, GHL’s features and pricing make a lots of feeling. But if you’re a solo creator, coach, or program vendor, you may be much better off with a platform that specializes in your needs.
Real-Life Instance: How a Company Utilizes GoHighLevel
Let’s state you run a store digital firm. You have actually got 5 clients, each with their very own funnels, e-mail lists, and social media sites accounts. Before GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for email, Calendly for appointments, and Barrier for social networks.
With GoHighLevel, you established sub-accounts for each client. You create customized control panels, handle all their leads, automate follow-ups via SMS and email, and also arrange their social posts– all without leaving the platform. Need to clone an effective funnel for a new client? Snapshots make it a wind. And you can also market your top quality variation of GHL to clients who wish to handle points themselves.
The Funnel and Website Builder: Surprisingly Capable
You may expect a jack-of-all-trades builder to be clunky, yet GHL’s drag-and-drop editor is actually pretty smooth. You get over 1,000 funnel templates to have fun with, and you can tailor them to your heart’s web content. Sure, it’s not as fancy as Elementor (no parallax scrolling or wild animations), but also for many agency customers, it’s ample.
And if you’re moving from ClickFunnels? GHL even provides a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Content Army
GHL allows you set up intricate automations– think abandoned cart emails, support series, and split examinations. You can schedule emails for optimal times and track efficiency with real-time analytics. Yet, as pointed out, deliverability can be a sticking point. If your open prices tank after changing, you’ll need to troubleshoot or consider a dedicated e-mail supplier.
CRM and Social Organizer: Whatever in One Location
The CRM is an emphasize, using lead racking up, division, and even a client portal for tracking job development. The social organizer replaces tools like Buffer or Hootsuite, allowing you schedule and evaluate messages across networks. For companies, this type of centralization is gold.
Selling Products and Courses: Good, Not Great
You can offer digital and physical products, run memberships, and also import programs from Kajabi. Web content layouts include video, audio, and docs, so you can satisfy different learning styles. Yet if you want sophisticated community features or innovative program dripping, you’ll require to look elsewhere GoHighLevel Content Army.
Reputation Management: Shield Your Brand
GHL automates review requests after purchases– through SMS, e-mail, or QR code– so you can develop depend on and credibility. Unfavorable reviews can be rerouted to a private type, giving you a possibility to resolve problems prior to they go public. You can additionally keep an eye on testimonials across Google, Facebook, and other platforms right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL supports integrations with settlement cpus, social media, and Zapier, so you can link your favorite tools as required.
The Bottom Line: Should You Choose GoHighLevel?
If you’re running a digital agency (or want to re-sell software application), GoHighLevel is a severe competitor. It’s not best– email deliverability and UI quirks can be bothersome– however the value, versatility, and agency-focused features are tough to beat. For solo developers or those requiring deep course/community devices, look at Kajabi, Teachable or Thinkific.
But if you’re tired of duct-taping your tech stack with each other and desire a single system to run your agency, GoHighLevel is definitely worth a shot. Just check the email side prior to going all-in, and keep an eye on your expenses as your checklist grows.