You understand exactly how every year there’s a new “essential” device for digital firms? Well, GoHighLevel isn’t just one more short lived fad. It’s constructed a track record as a durable, all-in-one platform that can (apparently) change your CRM, email marketing, funnel builder, course platform, and GoHighLevel Chatbot. Seems fanciful, right?
However right here’s things: not all-in-one tools are developed equivalent. Some attempt to do everything and wind up not doing anything well. Others hit that sweet place. So, where does GoHighLevel land? Let’s break it down– warts and all.
What Makes GoHighLevel Stick Out?
It’s all about combination. Think of ditching your patchwork of memberships– say goodbye to logging right into five various control panels just to inspect your leads, send out a campaign, or modify a landing page. GoHighLevel bundles the essentials:
- CRM (think ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and causes)
- SMS and voice messaging
- Funnel and website builder
- Training course and membership platform
- Workflow automation
- Social media scheduling
- Reputation administration
And that’s simply scratching the surface. For agencies, specifically those taking care of multiple customers, the capability to produce and manage sub-accounts under one roof is a lifesaver.
The Excellent: Where GoHighLevel Shines
Let’s be actual– there’s a great deal to like right here.
All-in-One Powerhouse
You’re not simply getting a CRM or a funnel builder. GoHighLevel intends to be the Pocket knife for companies. From nurturing leads via SMS to structure facility automations, you can take care of almost every aspect of your customers’ digital marketing in one place.
SMS and Multi-Channel Communication
Email’s terrific, yet occasionally you need to reach people where they really listen. GHL’s two-way SMS, voice drops, and Facebook Carrier integration imply you can get in touch with leads and clients on their terms. That’s a serious side over systems that just do e-mail.
Automation That In Fact Provides
If you have actually ever before attempted to cobble together automations using Zapier and a bunch of detached applications, you know the pain. GoHighLevel’s workflow builder allows you sector, rating, and move leads through your pipeline with marginal difficulty. Want to send out a follow-up SMS after a lead fills in a form? Easy. Trigger a nurture sequence based upon user actions? Done.
Affordable For Agencies
Let’s chat cash. GHL’s plans begin at $97/month and rise to $497/month for firms and resellers. Contrasted to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving major cash– particularly if you’re taking care of multiple customers.
SaaSPreneur Program
If you’re the business type, you’ll love this: GoHighLevel allows you white-label and re-sell the platform. That suggests you can supply your very own top quality version to customers, adding a new profits stream. Not every system provides you that kind of flexibility.
Integration-Friendly
Already making use of Zapier, Stripe, or various other devices? GHL plays wonderful with a lot of major systems, so you’re not locked in or required to abandon your favored apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is excellent– let’s get genuine about the drawbacks.
Email Costs Can Sneak Up
Here’s a potential budget-buster: GoHighLevel bills $0.01 per e-mail sent out. If you’ve got a checklist of 30,000 clients and you’re sending out normal programs, you could quickly invest $300+ per month simply on emails. That’s more than the top-tier Unlimited plan! If you’re hefty on e-mail marketing, this is something to see carefully.
Email Deliverability Issues
GHL relies upon Mailgun for e-mail distribution, and a great deal of customers report lower deliverability prices contrasted to specialized email systems. We’re talking about a 30% decrease in some situations. If your company lives and passes away by the inbox, you’ll intend to do some major testing before moving your checklist over.
Jack of All Professions, Master of … Some?
While GHL covers a lots of ground, it doesn’t constantly go as deep as expert platforms. As an example, its training course production devices aren’t as progressed as Kajabi or Teachable. Community features, progressed course dripping, and robust analytics? You might locate them lacking if you’re a material creator initially and a company second.
UI/UX: Still a Little Bit Clunky
Let’s just state it: the user interface isn’t winning any type of design awards. With setups scattered across multiple panels and some odd navigation selections, you may find yourself clicking around more than you ‘d such as. It’s useful, but it’s not constantly instinctive.
Best for Agencies– Not Solo Designers
If you’re a digital company, GHL’s features and pricing make a lots of feeling. But if you’re a solo designer, trainer, or training course vendor, you may be better off with a system that concentrates on your needs.
Real-Life Instance: How an Agency Makes Use Of GoHighLevel
Let’s say you run a store digital firm. You have actually got 5 clients, each with their very own funnels, email checklists, and social media accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for visits, and Barrier for social media sites.
With GoHighLevel, you established sub-accounts for each and every customer. You produce customized dashboards, handle all their leads, automate follow-ups via SMS and e-mail, and also schedule their social blog posts– all without leaving the system. Need to clone a successful funnel for a brand-new customer? Snapshots make it a wind. And you can even resell your branded variation of GHL to clients who intend to take care of points themselves.
The Funnel and Website Builder: Remarkably Qualified
You could expect a jack-of-all-trades builder to be clunky, however GHL’s drag-and-drop editor is actually quite smooth. You overcome 1,000 funnel templates to have fun with, and you can tailor them to your heart’s web content. Certain, it’s not as elegant as Elementor (no parallax scrolling or wild animations), but for most company clients, it’s ample.
And if you’re migrating from ClickFunnels? GHL also offers a ClickFunnels import feature. That’s an uncommon (and welcome) touch.
Email Marketing: GoHighLevel Chatbot
GHL lets you set up complex automations– assume deserted cart e-mails, nurture sequences, and split tests. You can schedule emails for optimum times and track performance with real-time analytics. Yet, as stated, deliverability can be a sticking point. If your open prices tank after switching, you’ll need to repair or consider a specialized email carrier.
CRM and Social Coordinator: Everything in One Location
The CRM is a highlight, supplying lead scoring, segmentation, and also a client portal for tracking job progression. The social planner changes tools like Buffer or Hootsuite, letting you schedule and evaluate blog posts throughout channels. For companies, this sort of centralization is gold.
Marketing Products and Courses: Great, Not Great
You can market digital and physical items, run memberships, and even import programs from Kajabi. Content styles include video, audio, and docs, so you can accommodate different learning styles. But if you desire advanced community features or sophisticated training course dripping, you’ll require to look elsewhere GoHighLevel Chatbot.
Credibility Monitoring: Safeguard Your Brand name
GHL automates evaluation demands after transactions– via SMS, e-mail, or QR code– so you can construct depend on and reliability. Unfavorable reviews can be rerouted to a private form, offering you an opportunity to fix concerns prior to they go public. You can additionally check evaluations throughout Google, Facebook, and various other systems right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL supports integrations with settlement processors, social networks, and Zapier, so you can attach your favored tools as required.
The Bottom Line: Should You Select GoHighLevel?
If you’re running a digital agency (or wish to market software program), GoHighLevel is a serious competitor. It’s not perfect– email deliverability and UI peculiarities can be irritating– however the value, versatility, and agency-focused features are hard to beat. For solo developers or those requiring deep course/community tools, look at Kajabi, Teachable or Thinkific.
But if you’re tired of duct-taping your technology pile together and desire a single system to run your firm, GoHighLevel is definitely worth a shot. Just test the email side prior to going all-in, and watch on your expenses as your checklist expands.