You know how annually there’s a brand-new “must-have” device for digital agencies? Well, GoHighLevel isn’t simply one more fleeting trend. It’s constructed an online reputation as a durable, all-in-one system that can (apparently) replace your CRM, e-mail marketing, funnel builder, course platform, and GoHighLevel Canny. Appears dreamy, best?
Yet here’s the thing: not all-in-one devices are produced equivalent. Some attempt to do everything and wind up doing nothing well. Others hit that pleasant area. So, where does GoHighLevel land? Let’s simplify– excrescences and all.
What Makes GoHighLevel Stand Apart?
It’s everything about combination. Picture ditching your jumble of memberships– no more logging into five different control panels just to inspect your leads, send out a campaign, or modify a landing page. GoHighLevel packages the basics:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and activates)
- SMS and voice messaging
- Funnel and website builder
- Training course and subscription platform
- Workflow automation
- Social network organizing
- Online reputation management
Which’s just scratching the surface. For agencies, specifically those taking care of several clients, the capacity to create and handle sub-accounts under one roof covering is a lifesaver.
The Excellent: Where GoHighLevel Shines
Let’s be actual– there’s a lot to like here.
All-in-One Powerhouse
You’re not simply obtaining a CRM or a funnel builder. GoHighLevel aims to be the Swiss Army knife for companies. From nurturing leads using SMS to structure complex automations, you can deal with almost every aspect of your customers’ digital marketing in one area.
SMS and Multi-Channel Interaction
Email’s fantastic, however in some cases you require to get to individuals where they actually pay attention. GHL’s two-way SMS, voice drops, and Facebook Carrier integration mean you can get in touch with leads and clients on their terms. That’s a severe edge over systems that simply do email.
Automation That Actually Provides
If you’ve ever before tried to cobble with each other automations using Zapier and a lot of detached applications, you recognize the pain. GoHighLevel’s workflow builder lets you sector, rating, and action leads through your pipeline with very little hassle. Intend to send out a follow-up SMS after a lead submits a form? Easy. Trigger a support sequence based on customer actions? Done.
Economical For Agencies
Let’s talk money. GHL’s plans begin at $97/month and increase to $497/month for firms and resellers. Compared to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving severe cash money– especially if you’re managing several customers.
SaaSPreneur Program
If you’re the business type, you’ll like this: GoHighLevel lets you white-label and re-sell the system. That means you can provide your own branded variation to clients, including a brand-new profits stream. Not every system gives you that type of adaptability.
Integration-Friendly
Currently utilizing Zapier, Stripe, or other devices? GHL plays nice with most major platforms, so you’re not locked in or forced to abandon your preferred applications.
The Not-So-Good: Where GoHighLevel Falls Short
No system is perfect– let’s obtain genuine concerning the downsides.
Email Expenses Can Slip Up
Right here’s a possible budget-buster: GoHighLevel bills $0.01 per email sent. If you have actually obtained a list of 30,000 clients and you’re sending out normal broadcasts, you might easily spend $300+ each month simply on e-mails. That’s more than the top-tier Unlimited plan! If you’re hefty on email marketing, this is something to view very closely.
Email Deliverability Issues
GHL relies upon Mailgun for e-mail delivery, and a great deal of individuals report lower deliverability rates contrasted to dedicated e-mail platforms. We’re discussing a 30% drop in some cases. If your business lives and passes away by the inbox, you’ll want to do some significant testing before relocating your list over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it doesn’t always go as deep as expert systems. For example, its program development devices aren’t as progressed as Kajabi or Teachable. Community features, advanced course leaking, and robust analytics? You could discover them doing not have if you’re a content creator initially and a company second.
UI/UX: Still a Little Bit Clunky
Let’s just state it: the interface isn’t winning any type of style honors. With setups scattered throughout numerous panels and some weird navigating selections, you could find yourself clicking around greater than you would certainly like. It’s practical, however it’s not always user-friendly.
Best for Agencies– Not Solo Developers
If you’re a digital company, GHL’s features and pricing make a lots of feeling. But if you’re a solo designer, train, or course vendor, you could be far better off with a platform that focuses on your demands.
Real-Life Example: How an Agency Uses GoHighLevel
Let’s say you run a store digital agency. You’ve got 5 clients, each with their own funnels, e-mail lists, and social media accounts. Before GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for email, Calendly for visits, and Buffer for social media sites.
With GoHighLevel, you established sub-accounts for each and every customer. You develop customized control panels, take care of all their leads, automate follow-ups through SMS and e-mail, and even arrange their social articles– all without leaving the platform. Required to duplicate a successful funnel for a new customer? Snapshots make it a breeze. And you can even re-sell your well-known version of GHL to customers who want to manage things themselves.
The Funnel and Website Builder: Surprisingly Capable
You may expect a jack-of-all-trades builder to be clunky, but GHL’s drag-and-drop editor is actually pretty smooth. You overcome 1,000 funnel templates to have fun with, and you can personalize them to your heart’s web content. Sure, it’s not as elegant as Elementor (no parallax scrolling or wild animations), but for the majority of firm customers, it’s sufficient.
And if you’re migrating from ClickFunnels? GHL even supplies a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Canny
GHL allows you set up complex automations– think abandoned cart emails, nurture series, and split examinations. You can arrange e-mails for optimum times and track efficiency with real-time analytics. But, as stated, deliverability can be a sticking point. If your open rates storage tank after changing, you’ll require to repair or consider a committed email carrier.
CRM and Social Coordinator: Everything in One Area
The CRM is a highlight, using lead scoring, division, and even a client website for tracking task progression. The social coordinator replaces tools like Buffer or Hootsuite, allowing you routine and examine articles throughout channels. For companies, this sort of centralization is gold.
Marketing Products and Courses: Excellent, Not Great
You can offer digital and physical products, run subscriptions, and even import training courses from Kajabi. Content layouts consist of video, audio, and docs, so you can cater to different learning designs. Yet if you want advanced community features or advanced training course dripping, you’ll require to look in other places GoHighLevel Canny.
Track Record Management: Safeguard Your Brand
GHL automates testimonial requests after transactions– using text, email, or QR code– so you can develop depend on and credibility. Adverse testimonials can be redirected to an exclusive type, providing you a chance to deal with concerns before they go public. You can likewise check testimonials across Google, Facebook, and various other platforms right from your dashboard.
Integrations: Plays Well With Others
You’re not locked in. GHL supports integrations with repayment processors, social media, and Zapier, so you can attach your favorite tools as required.
The Bottom Line: Should You Select GoHighLevel?
If you’re running a digital firm (or intend to resell software), GoHighLevel is a significant challenger. It’s not perfect– email deliverability and UI peculiarities can be aggravating– but the value, flexibility, and agency-focused features are hard to beat. For solo designers or those requiring deep course/community tools, look at Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your technology pile with each other and want a solitary system to run your agency, GoHighLevel is definitely worth a shot. Just examine the e-mail side prior to going all-in, and watch on your expenses as your list expands.