You understand exactly how each year there’s a brand-new “essential” device for digital companies? Well, GoHighLevel isn’t simply one more short lived pattern. It’s constructed an online reputation as a durable, all-in-one system that can (allegedly) change your CRM, email marketing, funnel builder, course platform, and GoHighLevel Billing. Seems fanciful, right?
But below’s the thing: not all-in-one tools are created equivalent. Some attempt to do every little thing and end up not doing anything well. Others hit that sweet spot. So, where does GoHighLevel land? Let’s break it down– excrescences and all.
What Makes GoHighLevel Stick Out?
It’s all about combination. Imagine ditching your patchwork of memberships– no more logging into five various control panels simply to examine your leads, send out a campaign, or tweak a landing page. GoHighLevel bundles the basics:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and activates)
- SMS and voice messaging
- Funnel and website builder
- Program and membership platform
- Workflow automation
- Social media site scheduling
- Online reputation monitoring
And that’s simply scratching the surface. For companies, especially those taking care of several customers, the capacity to develop and take care of sub-accounts under one roof is a lifesaver.
The Great: Where GoHighLevel Shines
Let’s be genuine– there’s a whole lot to like below.
All-in-One Powerhouse
You’re not just obtaining a CRM or a funnel builder. GoHighLevel intends to be the Swiss Army knife for companies. From nurturing leads via SMS to building complicated automations, you can handle virtually every element of your clients’ digital marketing in one area.
SMS and Multi-Channel Interaction
Email’s terrific, however sometimes you require to get to people where they in fact take note. GHL’s two-way text, voice declines, and Facebook Messenger integration mean you can connect with leads and clients on their terms. That’s a severe side over platforms that just do email.
Automation That In Fact Provides
If you have actually ever attempted to cobble together automations making use of Zapier and a bunch of disconnected apps, you understand the pain. GoHighLevel’s workflow builder allows you section, score, and relocation leads with your pipeline with minimal fuss. Want to send out a follow-up SMS after a lead fills out a kind? Easy. Trigger a nurture series based upon individual actions? Done.
Affordable For Agencies
Let’s speak money. GHL’s plans begin at $97/month and rise to $497/month for companies and resellers. Compared to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving significant cash– particularly if you’re handling numerous clients.
SaaSPreneur Program
If you’re the business type, you’ll enjoy this: GoHighLevel lets you white-label and re-sell the platform. That indicates you can use your very own branded variation to customers, adding a new earnings stream. Not every platform gives you that kind of flexibility.
Integration-Friendly
Currently using Zapier, Stripe, or various other devices? GHL plays wonderful with a lot of major systems, so you’re not secured or compelled to desert your favored applications.
The Not-So-Good: Where GoHighLevel Falls Short
No system is best– let’s get actual concerning the disadvantages.
Email Prices Can Slip Up
Below’s a possible budget-buster: GoHighLevel bills $0.01 per email sent. If you’ve obtained a listing of 30,000 subscribers and you’re sending out regular broadcasts, you could easily invest $300+ each month just on e-mails. That’s more than the top-tier Unlimited plan! If you’re heavy on e-mail marketing, this is something to watch carefully.
Email Deliverability Issues
GHL relies upon Mailgun for e-mail shipment, and a great deal of individuals report reduced deliverability prices contrasted to devoted email systems. We’re talking about a 30% drop in some cases. If your organization lives and passes away by the inbox, you’ll wish to do some serious screening before relocating your listing over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it doesn’t constantly go as deep as professional systems. For instance, its program production tools aren’t as progressed as Kajabi or Teachable. Community features, advanced training course leaking, and durable analytics? You might find them doing not have if you’re a content maker initially and a firm second.
UI/UX: Still a Little Bit Clunky
Let’s simply state it: the interface isn’t winning any kind of layout honors. With settings scattered throughout multiple panels and some weird navigating choices, you could find yourself clicking around greater than you would certainly such as. It’s functional, but it’s not always intuitive.
Best for Agencies– Not Solo Developers
If you’re a digital firm, GHL’s features and pricing make a ton of sense. However if you’re a solo creator, trainer, or program vendor, you could be far better off with a platform that focuses on your needs.
Real-Life Example: How an Agency Makes Use Of GoHighLevel
Let’s state you run a store digital agency. You have actually got 5 customers, each with their own funnels, e-mail listings, and social networks accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for email, Calendly for appointments, and Barrier for social media sites.
With GoHighLevel, you set up sub-accounts for every customer. You develop customized dashboards, manage all their leads, automate follow-ups by means of SMS and email, and also schedule their social articles– all without leaving the platform. Need to duplicate a successful funnel for a brand-new customer? Snapshots make it a wind. And you can also re-sell your branded variation of GHL to customers who intend to take care of things themselves.
The Funnel and Website Builder: Surprisingly Capable
You might anticipate a jack-of-all-trades builder to be confusing, however GHL’s drag-and-drop editor is really rather smooth. You overcome 1,000 funnel templates to have fun with, and you can customize them to your heart’s content. Certain, it’s not as expensive as Elementor (no parallax scrolling or wild computer animations), but for most company customers, it’s ample.
And if you’re migrating from ClickFunnels? GHL even supplies a ClickFunnels import feature. That’s an uncommon (and welcome) touch.
Email Marketing: GoHighLevel Billing
GHL allows you establish complicated automations– believe abandoned cart emails, nurture series, and split tests. You can schedule e-mails for ideal times and track performance with real-time analytics. However, as discussed, deliverability can be a sticking point. If your open prices container after switching, you’ll require to fix or take into consideration a committed email carrier.
CRM and Social Organizer: Everything in One Location
The CRM is a highlight, supplying lead scoring, segmentation, and also a customer website for tracking project progress. The social coordinator replaces tools like Buffer or Hootsuite, allowing you schedule and evaluate blog posts across networks. For companies, this sort of centralization is gold.
Selling Products and Courses: Great, Not Great
You can market digital and physical items, run memberships, and even import training courses from Kajabi. Web content styles include video, sound, and docs, so you can satisfy various learning styles. However if you want advanced community features or sophisticated program trickling, you’ll require to look elsewhere GoHighLevel Billing.
Track Record Monitoring: Secure Your Brand name
GHL automates review requests after deals– through SMS, email, or QR code– so you can build depend on and integrity. Adverse testimonials can be rerouted to a private kind, giving you an opportunity to settle concerns prior to they go public. You can likewise check reviews across Google, Facebook, and other systems right from your dashboard.
Integrations: Plays Well With Others
You’re not locked in. GHL sustains integrations with payment processors, social media, and Zapier, so you can connect your favorite tools as needed.
The Bottom Line: Should You Select GoHighLevel?
If you’re running a digital company (or wish to market software application), GoHighLevel is a severe competitor. It’s not perfect– e-mail deliverability and UI peculiarities can be irritating– but the worth, adaptability, and agency-focused features are tough to beat. For solo developers or those needing deep course/community devices, consider Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your tech stack with each other and desire a single platform to run your agency, GoHighLevel is definitely worth a shot. Simply test the e-mail side before going all-in, and watch on your prices as your listing grows.