You know exactly how each year there’s a brand-new “essential” tool for digital agencies? Well, GoHighLevel isn’t simply an additional short lived fad. It’s developed a track record as a robust, all-in-one system that can (supposedly) replace your CRM, e-mail marketing, funnel builder, course system, and GoHighLevel Better Business Bureau. Sounds wonderful, right?
But below’s the thing: not all-in-one devices are produced equivalent. Some try to do everything and wind up not doing anything well. Others struck that sweet spot. So, where does GoHighLevel land? Let’s break it down– excrescences and all.
What Makes GoHighLevel Stand Out?
It’s all about debt consolidation. Picture ditching your patchwork of subscriptions– say goodbye to logging right into 5 various control panels just to inspect your leads, send a campaign, or tweak a landing page. GoHighLevel bundles the basics:
- CRM (think ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and sets off)
- SMS and voice messaging
- Funnel and website builder
- Course and subscription platform
- Workflow automation
- Social media site scheduling
- Online reputation monitoring
Which’s just scratching the surface. For agencies, particularly those taking care of several customers, the ability to develop and handle sub-accounts under one roofing system is a lifesaver.
The Excellent: Where GoHighLevel Shines
Let’s be real– there’s a whole lot to love here.
All-in-One Powerhouse
You’re not simply obtaining a CRM or a funnel builder. GoHighLevel aims to be the Swiss Army knife for agencies. From nurturing leads by means of SMS to structure complex automations, you can deal with almost every aspect of your clients’ digital marketing in one location.
SMS and Multi-Channel Communication
Email’s terrific, yet in some cases you require to get to individuals where they really listen. GHL’s two-way text, voice drops, and Facebook Messenger integration mean you can connect with leads and clients on their terms. That’s a major side over systems that simply do email.
Automation That Actually Supplies
If you have actually ever before attempted to cobble together automations using Zapier and a bunch of disconnected applications, you recognize the pain. GoHighLevel’s workflow builder lets you segment, score, and move leads via your pipeline with very little fuss. Want to send out a follow-up SMS after a lead fills in a type? Easy. Trigger a nurture series based upon customer actions? Done.
Affordable For Agencies
Let’s talk money. GHL’s plans begin at $97/month and rise to $497/month for agencies and resellers. Compared to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving serious cash money– specifically if you’re handling several clients.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll enjoy this: GoHighLevel lets you white-label and market the system. That implies you can provide your own well-known variation to customers, including a brand-new income stream. Not every platform provides you that type of adaptability.
Integration-Friendly
Currently utilizing Zapier, Stripe, or other devices? GHL plays nice with most major systems, so you’re not locked in or required to abandon your preferred apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is ideal– let’s get genuine about the downsides.
Email Prices Can Creep Up
Here’s a possible budget-buster: GoHighLevel charges $0.01 per e-mail sent. If you have actually obtained a list of 30,000 customers and you’re sending regular broadcasts, you can conveniently spend $300+ each month just on e-mails. That’s more than the top-tier Unlimited plan! If you’re heavy on e-mail marketing, this is something to watch very closely.
Email Deliverability Issues
GHL relies upon Mailgun for e-mail delivery, and a great deal of customers report lower deliverability rates compared to dedicated e-mail platforms. We’re discussing a 30% drop in some situations. If your organization lives and dies by the inbox, you’ll want to do some severe screening before moving your list over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it does not always go as deep as specialist platforms. For instance, its program development devices aren’t as progressed as Kajabi or Teachable. Community features, advanced course leaking, and durable analytics? You may locate them lacking if you’re a web content maker first and a firm 2nd.
UI/UX: Still a Bit Clunky
Let’s just say it: the interface isn’t winning any type of design honors. With settings spread throughout numerous panels and some weird navigation options, you may find yourself clicking around greater than you would certainly like. It’s functional, but it’s not constantly instinctive.
Best for Agencies– Not Solo Developers
If you’re a digital company, GHL’s features and pricing make a lots of sense. Yet if you’re a solo maker, trainer, or course vendor, you could be much better off with a system that concentrates on your needs.
Real-Life Instance: How a Company Makes Use Of GoHighLevel
Let’s say you run a store digital agency. You have actually obtained 5 clients, each with their very own funnels, e-mail checklists, and social media sites accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for visits, and Barrier for social media.
With GoHighLevel, you set up sub-accounts for each and every customer. You develop customized dashboards, manage all their leads, automate follow-ups through SMS and e-mail, and also schedule their social articles– all without leaving the system. Need to clone a successful funnel for a brand-new client? Snapshots make it a wind. And you can also resell your branded version of GHL to customers who want to handle things themselves.
The Funnel and Website Builder: Remarkably Capable
You could anticipate a jack-of-all-trades builder to be cumbersome, however GHL’s drag-and-drop editor is in fact rather smooth. You get over 1,000 funnel templates to play with, and you can personalize them to your heart’s content. Sure, it’s not as elegant as Elementor (no parallax scrolling or wild animations), however, for most agency clients, it’s more than enough.
And if you’re moving from ClickFunnels? GHL also supplies a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Better Business Bureau
GHL allows you set up complicated automations– think abandoned cart e-mails, nurture series, and split tests. You can set up e-mails for optimum times and track efficiency with real-time analytics. But, as mentioned, deliverability can be a sticking point. If your open rates container after switching, you’ll require to fix or consider a committed e-mail supplier.
CRM and Social Organizer: Every Little Thing in One Area
The CRM is a highlight, providing lead scoring, segmentation, and even a customer portal for tracking project development. The social planner replaces tools like Buffer or Hootsuite, allowing you timetable and examine articles across networks. For companies, this type of centralization is gold.
Marketing Products and Courses: Excellent, Not Great
You can sell digital and physical products, run memberships, and also import courses from Kajabi. Material styles consist of video, sound, and docs, so you can cater to different learning styles. Yet if you want advanced community features or innovative training course dripping, you’ll require to look somewhere else GoHighLevel Better Business Bureau.
Track Record Administration: Safeguard Your Brand name
GHL automates evaluation requests after transactions– using SMS, e-mail, or QR code– so you can build depend on and credibility. Unfavorable reviews can be redirected to a private type, offering you a chance to solve issues before they go public. You can likewise keep an eye on evaluations throughout Google, Facebook, and other systems right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL supports integrations with repayment cpus, social media sites, and Zapier, so you can link your preferred devices as required.
All-time Low Line: Should You Choose GoHighLevel?
If you’re running a digital agency (or wish to market software program), GoHighLevel is a significant contender. It’s not ideal– email deliverability and UI peculiarities can be annoying– but the value, versatility, and agency-focused features are tough to defeat. For solo designers or those needing deep course/community tools, check out Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your tech stack together and desire a solitary system to run your agency, GoHighLevel is definitely worth a shot. Just examine the email side before going all-in, and watch on your expenses as your checklist grows.