You understand how each year there’s a new “essential” device for digital agencies? Well, GoHighLevel isn’t simply one more fleeting fad. It’s developed a reputation as a robust, all-in-one system that can (apparently) change your CRM, email marketing, funnel builder, program platform, and GoHighLevel Automations. Seems dreamy, ideal?
But here’s the thing: not all-in-one tools are created equal. Some try to do everything and wind up doing nothing well. Others hit that pleasant place. So, where does GoHighLevel land? Let’s simplify– growths and all.
What Makes GoHighLevel Stick Out?
It’s all about debt consolidation. Visualize ditching your jumble of registrations– no more logging right into 5 different control panels simply to examine your leads, send a campaign, or modify a landing page. GoHighLevel packages the essentials:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and sets off)
- SMS and voice messaging
- Funnel and website builder
- Course and membership platform
- Workflow automation
- Social media site organizing
- Track record monitoring
Which’s just scratching the surface. For firms, specifically those handling several customers, the capacity to create and handle sub-accounts under one roofing is a lifesaver.
The Great: Where GoHighLevel Shines
Let’s be genuine– there’s a great deal to like below.
All-in-One Powerhouse
You’re not just getting a CRM or a funnel builder. GoHighLevel intends to be the Pocket knife for agencies. From nurturing leads through SMS to structure complicated automations, you can deal with virtually every facet of your customers’ digital marketing in one place.
SMS and Multi-Channel Interaction
Email’s wonderful, yet in some cases you need to reach individuals where they really focus. GHL’s two-way text, voice decreases, and Facebook Carrier integration indicate you can connect with leads and customers on their terms. That’s a serious side over systems that simply do e-mail.
Automation That In Fact Supplies
If you have actually ever tried to patch with each other automations utilizing Zapier and a bunch of detached apps, you know the discomfort. GoHighLevel’s workflow builder allows you segment, rating, and move leads through your pipeline with marginal fuss. Want to send out a follow-up SMS after a lead fills out a type? Easy. Trigger a support series based on individual actions? Done.
Cost-Effective For Agencies
Let’s chat cash. GHL’s plans start at $97/month and go up to $497/month for firms and resellers. Compared to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving major money– especially if you’re handling multiple customers.
SaaSPreneur Program
If you’re the entrepreneurial kind, you’ll like this: GoHighLevel allows you white-label and resell the platform. That implies you can supply your very own well-known variation to customers, including a brand-new profits stream. Not every system gives you that type of versatility.
Integration-Friendly
Already utilizing Zapier, Stripe, or other tools? GHL plays good with a lot of significant systems, so you’re not locked in or compelled to desert your preferred applications.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is perfect– let’s get real about the drawbacks.
Email Expenses Can Slip Up
Below’s a prospective budget-buster: GoHighLevel charges $0.01 per e-mail sent. If you have actually obtained a checklist of 30,000 customers and you’re sending normal broadcasts, you could easily spend $300+ per month just on e-mails. That’s more than the top-tier Unlimited plan! If you’re heavy on e-mail marketing, this is something to watch carefully.
Email Deliverability Issues
GHL relies on Mailgun for email distribution, and a great deal of users report lower deliverability prices contrasted to dedicated email systems. We’re discussing a 30% decrease in some situations. If your organization lives and dies by the inbox, you’ll intend to do some significant screening prior to relocating your listing over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it doesn’t constantly go as deep as professional platforms. As an example, its course production tools aren’t as advanced as Kajabi or Teachable. Community features, progressed course leaking, and robust analytics? You could find them doing not have if you’re a web content maker initially and an agency second.
UI/UX: Still a Bit Clunky
Let’s just claim it: the user interface isn’t winning any style honors. With settings scattered across multiple panels and some weird navigation options, you could find yourself clicking around greater than you would certainly like. It’s functional, however it’s not always user-friendly.
Best for Agencies– Not Solo Makers
If you’re a digital company, GHL’s features and pricing make a lots of sense. However if you’re a solo designer, trainer, or program vendor, you may be much better off with a platform that specializes in your demands.
Real-Life Example: How an Agency Uses GoHighLevel
Let’s state you run a store digital company. You’ve got five customers, each with their very own funnels, email checklists, and social media sites accounts. Before GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for email, Calendly for appointments, and Barrier for social media.
With GoHighLevel, you established sub-accounts for each customer. You create customized control panels, manage all their leads, automate follow-ups through SMS and e-mail, and even arrange their social messages– all without leaving the system. Need to duplicate a successful funnel for a new client? Snapshots make it a wind. And you can even re-sell your top quality version of GHL to clients who want to manage points themselves.
The Funnel and Website Builder: Surprisingly Capable
You might expect a jack-of-all-trades builder to be clunky, yet GHL’s drag-and-drop editor is in fact rather smooth. You get over 1,000 funnel templates to play with, and you can customize them to your heart’s material. Certain, it’s not as fancy as Elementor (no parallax scrolling or wild animations), but also for the majority of agency clients, it’s more than enough.
And if you’re moving from ClickFunnels? GHL also offers a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Automations
GHL lets you set up intricate automations– assume abandoned cart e-mails, support series, and split examinations. You can arrange emails for optimum times and track efficiency with real-time analytics. Yet, as stated, deliverability can be a sticking point. If your open prices tank after changing, you’ll require to fix or think about a specialized email supplier.
CRM and Social Planner: Every Little Thing in One Location
The CRM is a highlight, providing lead racking up, segmentation, and even a customer website for tracking project progress. The social organizer changes devices like Buffer or Hootsuite, allowing you schedule and analyze messages throughout networks. For companies, this kind of centralization is gold.
Selling Products and Courses: Good, Not Great
You can market digital and physical products, run memberships, and even import training courses from Kajabi. Web content layouts include video, audio, and docs, so you can satisfy various learning designs. Yet if you desire advanced community features or innovative training course trickling, you’ll require to look elsewhere GoHighLevel Automations.
Credibility Management: Secure Your Brand
GHL automates testimonial requests after purchases– through text, email, or QR code– so you can build count on and trustworthiness. Unfavorable reviews can be redirected to a private form, giving you a chance to settle issues prior to they go public. You can additionally keep an eye on evaluations across Google, Facebook, and other systems right from your control panel.
Integrations: Plays Well With Others
You’re not secured. GHL supports integrations with repayment cpus, social media sites, and Zapier, so you can attach your preferred devices as required.
The Bottom Line: Should You Choose GoHighLevel?
If you’re running a digital company (or want to resell software), GoHighLevel is a major contender. It’s not perfect– e-mail deliverability and UI peculiarities can be frustrating– yet the worth, adaptability, and agency-focused features are difficult to defeat. For solo developers or those needing deep course/community tools, consider Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your technology stack together and desire a solitary platform to run your firm, GoHighLevel is absolutely worth a try. Just examine the email side before going all-in, and keep an eye on your expenses as your list grows.