You know exactly how annually there’s a new “essential” tool for digital agencies? Well, GoHighLevel isn’t just an additional short lived pattern. It’s built a track record as a durable, all-in-one platform that can (supposedly) replace your CRM, e-mail marketing, funnel builder, training course platform, and GoHighLevel Vs ActiveCampaign. Appears fanciful, ideal?
But here’s things: not all-in-one tools are produced equivalent. Some attempt to do whatever and end up doing nothing well. Others struck that wonderful place. So, where does GoHighLevel land? Let’s simplify– verrucas and all.
What Makes GoHighLevel Attract Attention?
It’s all about consolidation. Picture abandoning your patchwork of subscriptions– no more logging into five various dashboards just to check your leads, send out a campaign, or modify a landing page. GoHighLevel packages the fundamentals:
- CRM (think ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Training course and membership system
- Workflow automation
- Social media organizing
- Credibility monitoring
And that’s simply scratching the surface. For agencies, especially those taking care of numerous customers, the ability to produce and manage sub-accounts under one roof covering is a lifesaver.
The Great: Where GoHighLevel Shines
Let’s be real– there’s a lot to love right here.
All-in-One Giant
You’re not just obtaining a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for companies. From nurturing leads via SMS to building complex automations, you can handle almost every facet of your customers’ digital marketing in one place.
SMS and Multi-Channel Interaction
Email’s great, however in some cases you require to get to people where they in fact pay attention. GHL’s two-way SMS, voice declines, and Facebook Messenger integration mean you can connect with leads and customers on their terms. That’s a major edge over platforms that simply do e-mail.
Automation That Really Provides
If you’ve ever before tried to patch with each other automations using Zapier and a lot of disconnected applications, you understand the pain. GoHighLevel’s workflow builder allows you section, rating, and move leads with your pipeline with very little difficulty. Want to send out a follow-up SMS after a lead completes a form? Easy. Trigger a support sequence based upon customer activities? Done.
Economical For Agencies
Let’s talk money. GHL’s plans begin at $97/month and increase to $497/month for agencies and resellers. Contrasted to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving severe cash– specifically if you’re handling multiple customers.
SaaSPreneur Program
If you’re the entrepreneurial kind, you’ll like this: GoHighLevel allows you white-label and re-sell the platform. That means you can offer your very own well-known variation to customers, including a new profits stream. Not every system gives you that sort of adaptability.
Integration-Friendly
Currently making use of Zapier, Stripe, or various other devices? GHL plays great with most major platforms, so you’re not secured or compelled to desert your favorite applications.
The Not-So-Good: Where GoHighLevel Falls Short
No system is best– let’s get real about the drawbacks.
Email Prices Can Creep Up
Below’s a potential budget-buster: GoHighLevel charges $0.01 per e-mail sent out. If you’ve obtained a checklist of 30,000 customers and you’re sending out routine programs, you could conveniently invest $300+ per month simply on emails. That’s more than the top-tier Unlimited plan! If you’re hefty on e-mail marketing, this is something to view very closely.
Email Deliverability Issues
GHL relies on Mailgun for e-mail delivery, and a great deal of individuals report lower deliverability prices compared to specialized e-mail systems. We’re discussing a 30% decrease in some cases. If your business lives and dies by the inbox, you’ll intend to do some major testing before moving your checklist over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it doesn’t always go as deep as professional platforms. As an example, its course development tools aren’t as advanced as Kajabi or Teachable. Community features, progressed program leaking, and durable analytics? You may discover them lacking if you’re a content creator initially and an agency second.
UI/UX: Still a Little Bit Clunky
Let’s just claim it: the user interface isn’t winning any layout honors. With settings spread across multiple panels and some odd navigating choices, you may find yourself clicking around greater than you ‘d such as. It’s useful, but it’s not always instinctive.
Best for Agencies– Not Solo Designers
If you’re a digital company, GHL’s features and pricing make a ton of sense. Yet if you’re a solo maker, instructor, or training course vendor, you could be far better off with a system that concentrates on your needs.
Real-Life Example: How a Firm Uses GoHighLevel
Let’s state you run a boutique digital agency. You have actually obtained 5 clients, each with their own funnels, e-mail lists, and social networks accounts. Before GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for visits, and Barrier for social media sites.
With GoHighLevel, you established sub-accounts for each customer. You develop personalized dashboards, manage all their leads, automate follow-ups via SMS and email, and also schedule their social articles– all without leaving the system. Need to duplicate a successful funnel for a brand-new customer? Snapshots make it a breeze. And you can also re-sell your well-known variation of GHL to customers who intend to take care of points themselves.
The Funnel and Website Builder: Surprisingly Capable
You may expect a jack-of-all-trades builder to be cumbersome, but GHL’s drag-and-drop editor is in fact pretty smooth. You get over 1,000 funnel templates to play with, and you can customize them to your heart’s content. Sure, it’s not as fancy as Elementor (no parallax scrolling or wild animations), but for most firm customers, it’s ample.
And if you’re migrating from ClickFunnels? GHL even uses a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Vs ActiveCampaign
GHL allows you establish intricate automations– believe deserted cart emails, nurture sequences, and split examinations. You can schedule e-mails for ideal times and track efficiency with real-time analytics. Yet, as pointed out, deliverability can be a sticking point. If your open rates container after changing, you’ll require to troubleshoot or take into consideration a committed e-mail supplier.
CRM and Social Planner: Every Little Thing in One Location
The CRM is an emphasize, using lead racking up, segmentation, and even a client site for tracking project progression. The social organizer replaces devices like Buffer or Hootsuite, allowing you routine and examine articles throughout channels. For companies, this type of centralization is gold.
Selling Products and Courses: Excellent, Not Great
You can sell digital and physical products, run subscriptions, and even import training courses from Kajabi. Material layouts include video, sound, and docs, so you can cater to different learning designs. However if you desire sophisticated community features or innovative program leaking, you’ll require to look in other places GoHighLevel Vs ActiveCampaign.
Online Reputation Management: Safeguard Your Brand
GHL automates review demands after transactions– via text, email, or QR code– so you can construct count on and trustworthiness. Unfavorable evaluations can be redirected to a private kind, providing you an opportunity to deal with issues before they go public. You can additionally check testimonials throughout Google, Facebook, and other systems right from your dashboard.
Integrations: Plays Well With Others
You’re not secured. GHL sustains integrations with repayment processors, social media, and Zapier, so you can connect your favorite tools as needed.
All-time Low Line: Should You Pick GoHighLevel?
If you’re running a digital agency (or wish to re-sell software program), GoHighLevel is a severe challenger. It’s not excellent– e-mail deliverability and UI peculiarities can be annoying– but the value, versatility, and agency-focused features are tough to beat. For solo designers or those needing deep course/community devices, take a look at Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your tech stack together and desire a solitary platform to run your company, GoHighLevel is definitely worth a shot. Simply evaluate the e-mail side before going all-in, and watch on your costs as your listing grows.