You recognize exactly how each year there’s a new “must-have” tool for digital companies? Well, GoHighLevel isn’t simply one more short lived fad. It’s built an online reputation as a durable, all-in-one platform that can (allegedly) replace your CRM, email marketing, funnel builder, course system, and GoHighLevel Round Robin. Appears fanciful, right?
Yet here’s the important things: not all-in-one tools are produced equivalent. Some attempt to do every little thing and end up doing nothing well. Others struck that pleasant place. So, where does GoHighLevel land? Let’s break it down– moles and all.
What Makes GoHighLevel Attract Attention?
It’s all about debt consolidation. Picture dumping your patchwork of subscriptions– say goodbye to logging into five different control panels simply to check your leads, send out a campaign, or modify a landing page. GoHighLevel packages the basics:
- CRM (think ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and causes)
- SMS and voice messaging
- Funnel and website builder
- Course and membership platform
- Workflow automation
- Social network scheduling
- Reputation administration
And that’s simply scratching the surface. For agencies, especially those taking care of several customers, the capability to create and take care of sub-accounts under one roof covering is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be actual– there’s a whole lot to love here.
All-in-One Giant
You’re not simply obtaining a CRM or a funnel builder. GoHighLevel intends to be the Swiss Army knife for companies. From nurturing leads using SMS to building complex automations, you can manage almost every facet of your customers’ digital marketing in one location.
SMS and Multi-Channel Communication
Email’s terrific, however in some cases you need to reach people where they really listen. GHL’s two-way SMS, voice declines, and Facebook Messenger integration indicate you can connect with leads and clients on their terms. That’s a significant side over platforms that just do email.
Automation That Really Supplies
If you have actually ever before tried to patch with each other automations utilizing Zapier and a lot of separated applications, you know the discomfort. GoHighLevel’s workflow builder allows you sector, rating, and step leads with your pipeline with minimal difficulty. Intend to send a follow-up SMS after a lead fills out a type? Easy. Trigger a support series based upon user actions? Done.
Economical For Agencies
Let’s chat money. GHL’s plans begin at $97/month and increase to $497/month for companies and resellers. Contrasted to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving serious money– especially if you’re managing multiple clients.
SaaSPreneur Program
If you’re the entrepreneurial kind, you’ll enjoy this: GoHighLevel allows you white-label and re-sell the system. That suggests you can supply your own branded version to clients, adding a new profits stream. Not every platform gives you that kind of versatility.
Integration-Friendly
Currently utilizing Zapier, Stripe, or various other devices? GHL plays good with the majority of major platforms, so you’re not secured or forced to desert your favorite apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is best– let’s get actual about the disadvantages.
Email Expenses Can Sneak Up
Here’s a potential budget-buster: GoHighLevel bills $0.01 per e-mail sent. If you have actually got a listing of 30,000 customers and you’re sending routine programs, you could quickly spend $300+ per month simply on e-mails. That’s greater than the top-tier Unlimited plan! If you’re heavy on e-mail marketing, this is something to view closely.
Email Deliverability Issues
GHL relies upon Mailgun for e-mail shipment, and a great deal of individuals report lower deliverability rates contrasted to committed e-mail platforms. We’re discussing a 30% drop in some cases. If your business lives and dies by the inbox, you’ll want to do some significant screening prior to moving your checklist over.
Jack of All Professions, Master of … Some?
While GHL covers a lots of ground, it doesn’t always go as deep as expert systems. As an example, its program development devices aren’t as progressed as Kajabi or Teachable. Community features, progressed course dripping, and robust analytics? You may discover them lacking if you’re a content maker first and an agency second.
UI/UX: Still a Bit Clunky
Let’s simply claim it: the interface isn’t winning any design honors. With setups spread throughout multiple panels and some strange navigating selections, you might find yourself clicking around greater than you ‘d such as. It’s practical, but it’s not constantly user-friendly.
Best for Agencies– Not Solo Designers
If you’re a digital agency, GHL’s features and pricing make a ton of sense. However if you’re a solo designer, instructor, or program vendor, you may be better off with a platform that concentrates on your needs.
Real-Life Instance: How an Agency Uses GoHighLevel
Let’s state you run a store digital company. You’ve obtained 5 clients, each with their own funnels, e-mail checklists, and social media accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for email, Calendly for appointments, and Barrier for social media sites.
With GoHighLevel, you established sub-accounts for every customer. You develop personalized dashboards, take care of all their leads, automate follow-ups by means of SMS and e-mail, and also schedule their social messages– all without leaving the platform. Required to clone a successful funnel for a new client? Snapshots make it a breeze. And you can even resell your top quality variation of GHL to customers who intend to take care of points themselves.
The Funnel and Website Builder: Surprisingly Capable
You might anticipate a jack-of-all-trades builder to be clunky, yet GHL’s drag-and-drop editor is in fact quite smooth. You overcome 1,000 funnel templates to have fun with, and you can personalize them to your heart’s content. Certain, it’s not as fancy as Elementor (no parallax scrolling or wild animations), but also for many firm customers, it’s more than enough.
And if you’re migrating from ClickFunnels? GHL even supplies a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Round Robin
GHL lets you set up intricate automations– assume abandoned cart e-mails, nurture sequences, and split examinations. You can schedule emails for ideal times and track efficiency with real-time analytics. However, as mentioned, deliverability can be a sticking point. If your open prices tank after switching, you’ll require to repair or take into consideration a devoted e-mail carrier.
CRM and Social Coordinator: Whatever in One Area
The CRM is a highlight, using lead scoring, segmentation, and also a client website for tracking task progression. The social coordinator changes devices like Buffer or Hootsuite, allowing you timetable and analyze articles throughout networks. For agencies, this kind of centralization is gold.
Marketing Products and Courses: Great, Not Great
You can market digital and physical products, run subscriptions, and even import courses from Kajabi. Web content layouts include video, sound, and docs, so you can deal with various learning styles. Yet if you want sophisticated community features or sophisticated program dripping, you’ll require to look in other places GoHighLevel Round Robin.
Online Reputation Administration: Shield Your Brand name
GHL automates testimonial requests after purchases– through SMS, email, or QR code– so you can develop count on and integrity. Adverse testimonials can be redirected to a personal type, offering you a chance to solve problems before they go public. You can additionally keep track of reviews throughout Google, Facebook, and other systems right from your dashboard.
Integrations: Plays Well With Others
You’re not locked in. GHL sustains integrations with repayment cpus, social networks, and Zapier, so you can attach your favored devices as required.
All-time Low Line: Should You Select GoHighLevel?
If you’re running a digital company (or want to market software program), GoHighLevel is a severe competitor. It’s not excellent– email deliverability and UI quirks can be aggravating– but the value, versatility, and agency-focused features are hard to defeat. For solo designers or those requiring deep course/community tools, take a look at Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your tech stack with each other and want a solitary system to run your firm, GoHighLevel is definitely worth a try. Simply check the email side prior to going all-in, and watch on your costs as your list grows.