You recognize exactly how every year there’s a new “essential” tool for digital agencies? Well, GoHighLevel isn’t simply one more short lived trend. It’s built a credibility as a durable, all-in-one platform that can (supposedly) change your CRM, e-mail marketing, funnel builder, training course platform, and GoHighLevel Reputation Center. Sounds fanciful, appropriate?
Yet below’s things: not all-in-one tools are produced equivalent. Some try to do every little thing and wind up not doing anything well. Others struck that wonderful area. So, where does GoHighLevel land? Let’s simplify– warts and all.
What Makes GoHighLevel Stand Out?
It’s all about combination. Imagine dumping your jumble of memberships– say goodbye to logging right into five different dashboards simply to examine your leads, send a campaign, or fine-tune a landing page. GoHighLevel bundles the basics:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and causes)
- SMS and voice messaging
- Funnel and website builder
- Course and membership system
- Workflow automation
- Social media site organizing
- Credibility monitoring
Which’s just scratching the surface. For companies, particularly those handling several customers, the ability to develop and take care of sub-accounts under one roofing system is a lifesaver.
The Great: Where GoHighLevel Shines
Let’s be genuine– there’s a whole lot to enjoy here.
All-in-One Powerhouse
You’re not simply obtaining a CRM or a funnel builder. GoHighLevel intends to be the Swiss Army knife for companies. From nurturing leads by means of SMS to structure facility automations, you can manage almost every facet of your customers’ digital marketing in one location.
SMS and Multi-Channel Communication
Email’s fantastic, yet sometimes you require to get to individuals where they actually take note. GHL’s two-way SMS, voice declines, and Facebook Messenger integration indicate you can get in touch with leads and customers on their terms. That’s a significant side over platforms that simply do email.
Automation That Really Delivers
If you have actually ever tried to patch with each other automations using Zapier and a lot of disconnected applications, you know the discomfort. GoHighLevel’s workflow builder lets you segment, score, and step leads via your pipeline with minimal hassle. Wish to send out a follow-up SMS after a lead submits a type? Easy. Trigger a nurture sequence based on user activities? Done.
Cost-efficient For Agencies
Let’s chat cash. GHL’s plans start at $97/month and increase to $497/month for agencies and resellers. Contrasted to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving major cash money– especially if you’re handling multiple customers.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll like this: GoHighLevel allows you white-label and re-sell the system. That indicates you can offer your very own well-known variation to customers, adding a new earnings stream. Not every system offers you that type of flexibility.
Integration-Friendly
Already making use of Zapier, Stripe, or various other devices? GHL plays nice with a lot of significant platforms, so you’re not secured or required to desert your favorite apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is excellent– let’s get real about the disadvantages.
Email Costs Can Creep Up
Below’s a possible budget-buster: GoHighLevel charges $0.01 per e-mail sent out. If you have actually obtained a listing of 30,000 subscribers and you’re sending regular programs, you might quickly invest $300+ monthly just on e-mails. That’s more than the top-tier Unlimited plan! If you’re hefty on email marketing, this is something to enjoy very closely.
Email Deliverability Issues
GHL counts on Mailgun for email distribution, and a great deal of customers report reduced deliverability prices compared to specialized e-mail systems. We’re speaking about a 30% decrease in some cases. If your business lives and dies by the inbox, you’ll wish to do some severe testing prior to relocating your checklist over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it doesn’t constantly go as deep as professional platforms. As an example, its training course development tools aren’t as progressed as Kajabi or Teachable. Community features, advanced training course leaking, and durable analytics? You could discover them lacking if you’re a web content maker first and a firm 2nd.
UI/UX: Still a Little Bit Clunky
Let’s just say it: the user interface isn’t winning any kind of layout awards. With setups scattered throughout multiple panels and some weird navigation selections, you could find yourself clicking around more than you would certainly such as. It’s practical, but it’s not always intuitive.
Best for Agencies– Not Solo Creators
If you’re a digital firm, GHL’s features and pricing make a lots of sense. Yet if you’re a solo designer, train, or program vendor, you could be better off with a system that specializes in your requirements.
Real-Life Instance: How an Agency Utilizes GoHighLevel
Let’s state you run a store digital company. You’ve got five clients, each with their very own funnels, email listings, and social media accounts. Before GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for email, Calendly for visits, and Buffer for social media.
With GoHighLevel, you established sub-accounts for every customer. You create customized control panels, handle all their leads, automate follow-ups through SMS and e-mail, and even arrange their social articles– all without leaving the platform. Need to duplicate a successful funnel for a new client? Snapshots make it a wind. And you can even re-sell your well-known version of GHL to clients who want to manage points themselves.
The Funnel and Website Builder: Remarkably Capable
You might anticipate a jack-of-all-trades builder to be cumbersome, however GHL’s drag-and-drop editor is actually rather smooth. You overcome 1,000 funnel templates to have fun with, and you can customize them to your heart’s content. Sure, it’s not as fancy as Elementor (no parallax scrolling or wild animations), however, for many company clients, it’s ample.
And if you’re moving from ClickFunnels? GHL even uses a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Reputation Center
GHL allows you set up complicated automations– believe deserted cart emails, nurture sequences, and split examinations. You can set up emails for optimal times and track efficiency with real-time analytics. However, as discussed, deliverability can be a sticking point. If your open prices tank after switching, you’ll require to troubleshoot or think about a devoted email carrier.
CRM and Social Organizer: Whatever in One Place
The CRM is an emphasize, using lead racking up, division, and also a customer portal for tracking project progression. The social organizer changes devices like Buffer or Hootsuite, allowing you timetable and analyze messages across networks. For agencies, this type of centralization is gold.
Marketing Products and Courses: Great, Not Great
You can market digital and physical items, run memberships, and even import programs from Kajabi. Content styles consist of video, sound, and docs, so you can satisfy various learning designs. But if you want advanced community features or sophisticated course dripping, you’ll need to look in other places GoHighLevel Reputation Center.
Credibility Administration: Protect Your Brand name
GHL automates review demands after purchases– via text, email, or QR code– so you can build count on and reputation. Negative reviews can be redirected to an exclusive kind, offering you a chance to settle issues before they go public. You can likewise check testimonials throughout Google, Facebook, and other platforms right from your control panel.
Integrations: Plays Well With Others
You’re not secured. GHL sustains integrations with settlement cpus, social media sites, and Zapier, so you can link your favorite tools as needed.
The Bottom Line: Should You Pick GoHighLevel?
If you’re running a digital company (or want to resell software), GoHighLevel is a major contender. It’s not ideal– e-mail deliverability and UI quirks can be aggravating– but the value, adaptability, and agency-focused features are difficult to beat. For solo developers or those needing deep course/community devices, consider Kajabi, Teachable or Thinkific.
But if you’re tired of duct-taping your tech pile with each other and want a solitary platform to run your agency, GoHighLevel is absolutely worth a try. Simply examine the e-mail side prior to going all-in, and watch on your expenses as your list expands.