You understand how annually there’s a new “essential” tool for digital firms? Well, GoHighLevel isn’t simply another fleeting trend. It’s built a track record as a robust, all-in-one system that can (apparently) replace your CRM, email marketing, funnel builder, program system, and GoHighLevel Playbooks. Sounds wonderful, best?
Yet right here’s the important things: not all-in-one devices are produced equal. Some try to do every little thing and wind up not doing anything well. Others hit that pleasant area. So, where does GoHighLevel land? Let’s simplify– protuberances and all.
What Makes GoHighLevel Stand Out?
It’s all about loan consolidation. Picture dropping your jumble of memberships– say goodbye to logging right into five different dashboards just to check your leads, send out a campaign, or tweak a landing page. GoHighLevel packages the essentials:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Program and membership system
- Workflow automation
- Social media site scheduling
- Credibility management
Which’s just scratching the surface. For companies, especially those handling numerous clients, the ability to produce and take care of sub-accounts under one roofing is a lifesaver.
The Great: Where GoHighLevel Shines
Let’s be actual– there’s a lot to love right here.
All-in-One Giant
You’re not just getting a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for firms. From nurturing leads through SMS to building complicated automations, you can take care of nearly every element of your clients’ digital marketing in one location.
SMS and Multi-Channel Communication
Email’s terrific, but often you require to get to individuals where they really focus. GHL’s two-way text, voice decreases, and Facebook Messenger integration indicate you can connect with leads and customers on their terms. That’s a significant side over platforms that simply do e-mail.
Automation That Actually Provides
If you’ve ever attempted to patch together automations utilizing Zapier and a bunch of disconnected applications, you know the discomfort. GoHighLevel’s workflow builder lets you sector, score, and action leads with your pipeline with marginal hassle. Wish to send a follow-up SMS after a lead submits a form? Easy. Trigger a nurture series based on customer actions? Done.
Affordable For Agencies
Let’s talk money. GHL’s plans begin at $97/month and go up to $497/month for companies and resellers. Contrasted to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving major money– particularly if you’re taking care of multiple customers.
SaaSPreneur Program
If you’re the business type, you’ll enjoy this: GoHighLevel allows you white-label and market the platform. That suggests you can supply your very own well-known version to customers, adding a new revenue stream. Not every system offers you that sort of versatility.
Integration-Friendly
Already making use of Zapier, Stripe, or various other devices? GHL plays great with the majority of major platforms, so you’re not locked in or compelled to abandon your preferred applications.
The Not-So-Good: Where GoHighLevel Falls Short
No system is best– let’s get genuine regarding the drawbacks.
Email Costs Can Sneak Up
Here’s a possible budget-buster: GoHighLevel charges $0.01 per e-mail sent. If you have actually obtained a listing of 30,000 clients and you’re sending routine programs, you could quickly spend $300+ monthly just on e-mails. That’s more than the top-tier Unlimited plan! If you’re heavy on email marketing, this is something to enjoy very closely.
Email Deliverability Issues
GHL depends on Mailgun for e-mail delivery, and a lot of users report reduced deliverability rates compared to committed e-mail systems. We’re speaking about a 30% drop in some cases. If your service lives and dies by the inbox, you’ll want to do some significant testing prior to relocating your checklist over.
Jack of All Trades, Master of … Some?
While GHL covers a ton of ground, it doesn’t always go as deep as specialist platforms. For example, its training course development tools aren’t as advanced as Kajabi or Teachable. Community features, advanced course dripping, and robust analytics? You might find them lacking if you’re a content creator first and a company 2nd.
UI/UX: Still a Bit Clunky
Let’s simply say it: the user interface isn’t winning any kind of style awards. With settings scattered across multiple panels and some weird navigation choices, you may find yourself clicking around more than you would certainly such as. It’s useful, but it’s not always intuitive.
Best for Agencies– Not Solo Developers
If you’re a digital firm, GHL’s features and pricing make a lots of feeling. Yet if you’re a solo creator, train, or training course seller, you could be far better off with a platform that specializes in your needs.
Real-Life Instance: How an Agency Utilizes GoHighLevel
Let’s claim you run a boutique digital company. You have actually obtained 5 customers, each with their own funnels, email listings, and social media sites accounts. Prior to GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for email, Calendly for visits, and Barrier for social media.
With GoHighLevel, you set up sub-accounts for every customer. You produce personalized control panels, manage all their leads, automate follow-ups by means of SMS and e-mail, and even schedule their social posts– all without leaving the system. Required to duplicate an effective funnel for a brand-new client? Snapshots make it a wind. And you can even resell your well-known version of GHL to clients who intend to handle things themselves.
The Funnel and Website Builder: Remarkably Capable
You might anticipate a jack-of-all-trades builder to be clunky, however GHL’s drag-and-drop editor is actually quite smooth. You overcome 1,000 funnel templates to play with, and you can customize them to your heart’s material. Sure, it’s not as elegant as Elementor (no parallax scrolling or wild animations), but also for a lot of company customers, it’s ample.
And if you’re moving from ClickFunnels? GHL even uses a ClickFunnels import feature. That’s an uncommon (and welcome) touch.
Email Marketing: GoHighLevel Playbooks
GHL lets you set up complex automations– assume abandoned cart e-mails, nurture series, and split examinations. You can set up e-mails for optimum times and track performance with real-time analytics. However, as pointed out, deliverability can be a sticking point. If your open prices container after changing, you’ll require to repair or think about a dedicated email provider.
CRM and Social Planner: Whatever in One Location
The CRM is an emphasize, offering lead racking up, segmentation, and even a client website for tracking job progression. The social planner changes devices like Buffer or Hootsuite, allowing you timetable and evaluate articles across networks. For firms, this type of centralization is gold.
Selling Products and Courses: Excellent, Not Great
You can market digital and physical products, run subscriptions, and also import programs from Kajabi. Material styles consist of video, sound, and docs, so you can accommodate various learning styles. Yet if you want advanced community features or innovative training course leaking, you’ll need to look elsewhere GoHighLevel Playbooks.
Credibility Administration: Safeguard Your Brand name
GHL automates testimonial requests after transactions– through SMS, email, or QR code– so you can develop depend on and trustworthiness. Negative reviews can be redirected to a private form, providing you a possibility to resolve issues before they go public. You can likewise keep an eye on testimonials throughout Google, Facebook, and various other platforms right from your control panel.
Integrations: Plays Well With Others
You’re not secured. GHL supports integrations with payment processors, social media sites, and Zapier, so you can attach your favorite tools as required.
All-time Low Line: Should You Choose GoHighLevel?
If you’re running a digital firm (or want to resell software application), GoHighLevel is a significant competitor. It’s not perfect– e-mail deliverability and UI quirks can be bothersome– yet the value, adaptability, and agency-focused features are tough to defeat. For solo creators or those requiring deep course/community devices, check out Kajabi, Teachable or Thinkific.
But if you’re tired of duct-taping your technology pile with each other and desire a solitary platform to run your firm, GoHighLevel is definitely worth a shot. Just examine the e-mail side before going all-in, and keep an eye on your prices as your checklist expands.