You understand how each year there’s a new “essential” device for digital agencies? Well, GoHighLevel isn’t just an additional fleeting fad. It’s built a credibility as a robust, all-in-one platform that can (apparently) change your CRM, e-mail marketing, funnel builder, program system, and GoHighLevel PayLater. Sounds dreamy, ideal?
But below’s things: not all-in-one devices are developed equal. Some try to do whatever and end up not doing anything well. Others struck that pleasant spot. So, where does GoHighLevel land? Let’s break it down– excrescences and all.
What Makes GoHighLevel Stand Apart?
It’s all about debt consolidation. Think of ditching your jumble of memberships– say goodbye to logging right into 5 various dashboards simply to examine your leads, send a campaign, or tweak a landing page. GoHighLevel packages the basics:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Program and membership platform
- Workflow automation
- Social media site organizing
- Track record management
And that’s just scratching the surface. For agencies, especially those taking care of multiple clients, the capacity to create and manage sub-accounts under one roof is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be genuine– there’s a whole lot to enjoy here.
All-in-One Giant
You’re not simply getting a CRM or a funnel builder. GoHighLevel intends to be the Swiss Army knife for agencies. From nurturing leads using SMS to structure complex automations, you can handle nearly every element of your clients’ digital marketing in one area.
SMS and Multi-Channel Interaction
Email’s wonderful, however sometimes you require to reach people where they really take note. GHL’s two-way text, voice decreases, and Facebook Messenger integration indicate you can connect with leads and customers on their terms. That’s a major edge over platforms that simply do email.
Automation That In Fact Supplies
If you have actually ever attempted to cobble together automations making use of Zapier and a lot of detached applications, you know the discomfort. GoHighLevel’s workflow builder lets you sector, score, and step leads with your pipeline with marginal difficulty. Want to send a follow-up SMS after a lead fills out a type? Easy. Trigger a support sequence based upon individual actions? Done.
Economical For Agencies
Let’s chat cash. GHL’s plans begin at $97/month and increase to $497/month for agencies and resellers. Contrasted to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving serious money– especially if you’re managing multiple clients.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll love this: GoHighLevel allows you white-label and re-sell the platform. That indicates you can supply your own well-known version to clients, adding a brand-new revenue stream. Not every system provides you that sort of versatility.
Integration-Friendly
Already utilizing Zapier, Stripe, or various other tools? GHL plays good with most significant systems, so you’re not secured or forced to desert your favored applications.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is ideal– let’s obtain genuine regarding the disadvantages.
Email Costs Can Creep Up
Right here’s a prospective budget-buster: GoHighLevel bills $0.01 per email sent out. If you have actually got a checklist of 30,000 clients and you’re sending out normal programs, you could conveniently invest $300+ per month just on emails. That’s greater than the top-tier Unlimited plan! If you’re heavy on email marketing, this is something to view closely.
Email Deliverability Issues
GHL relies upon Mailgun for email shipment, and a lot of users report lower deliverability prices compared to dedicated e-mail platforms. We’re speaking about a 30% drop in some cases. If your business lives and dies by the inbox, you’ll wish to do some major testing before moving your listing over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it doesn’t constantly go as deep as professional platforms. As an example, its program production tools aren’t as progressed as Kajabi or Teachable. Community features, advanced course dripping, and durable analytics? You may discover them lacking if you’re a material creator first and a firm second.
UI/UX: Still a Bit Clunky
Let’s simply say it: the interface isn’t winning any design awards. With settings spread across multiple panels and some odd navigation selections, you might find yourself clicking around more than you ‘d such as. It’s useful, but it’s not always intuitive.
Best for Agencies– Not Solo Creators
If you’re a digital agency, GHL’s features and pricing make a lots of sense. Yet if you’re a solo maker, coach, or course seller, you might be far better off with a system that focuses on your requirements.
Real-Life Instance: How an Agency Utilizes GoHighLevel
Let’s state you run a boutique digital agency. You’ve obtained five customers, each with their very own funnels, e-mail checklists, and social media accounts. Before GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for visits, and Buffer for social media.
With GoHighLevel, you set up sub-accounts for each and every client. You produce custom control panels, take care of all their leads, automate follow-ups via SMS and email, and even schedule their social posts– all without leaving the system. Required to clone an effective funnel for a brand-new client? Snapshots make it a breeze. And you can also market your well-known variation of GHL to customers who intend to take care of things themselves.
The Funnel and Website Builder: Remarkably Capable
You may anticipate a jack-of-all-trades builder to be cumbersome, yet GHL’s drag-and-drop editor is actually rather smooth. You get over 1,000 funnel templates to have fun with, and you can customize them to your heart’s content. Sure, it’s not as fancy as Elementor (no parallax scrolling or wild computer animations), however, for many company customers, it’s more than enough.
And if you’re moving from ClickFunnels? GHL also offers a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel PayLater
GHL allows you establish complex automations– think abandoned cart emails, support series, and split examinations. You can arrange e-mails for optimum times and track efficiency with real-time analytics. However, as pointed out, deliverability can be a sticking point. If your open rates tank after changing, you’ll require to repair or think about a devoted email service provider.
CRM and Social Organizer: Whatever in One Location
The CRM is a highlight, offering lead racking up, segmentation, and also a customer site for tracking task progress. The social planner changes tools like Buffer or Hootsuite, allowing you timetable and analyze articles throughout networks. For companies, this type of centralization is gold.
Marketing Products and Courses: Good, Not Great
You can sell digital and physical products, run subscriptions, and even import courses from Kajabi. Content layouts consist of video, sound, and docs, so you can deal with different learning styles. However if you desire innovative community features or sophisticated training course dripping, you’ll need to look elsewhere GoHighLevel PayLater.
Credibility Administration: Secure Your Brand
GHL automates testimonial requests after deals– through text, email, or QR code– so you can develop count on and credibility. Adverse evaluations can be redirected to a personal form, providing you a possibility to settle issues before they go public. You can also check evaluations throughout Google, Facebook, and various other systems right from your dashboard.
Integrations: Plays Well With Others
You’re not locked in. GHL supports integrations with repayment processors, social media, and Zapier, so you can attach your favorite devices as required.
All-time Low Line: Should You Choose GoHighLevel?
If you’re running a digital agency (or intend to re-sell software), GoHighLevel is a serious contender. It’s not perfect– e-mail deliverability and UI peculiarities can be irritating– however the value, adaptability, and agency-focused features are difficult to defeat. For solo developers or those needing deep course/community devices, take a look at Kajabi, Teachable or Thinkific.
But if you’re tired of duct-taping your technology pile with each other and want a solitary system to run your firm, GoHighLevel is definitely worth a try. Just test the email side before going all-in, and watch on your costs as your list expands.