You recognize just how each year there’s a new “essential” tool for digital agencies? Well, GoHighLevel isn’t simply another short lived pattern. It’s developed a reputation as a robust, all-in-one platform that can (apparently) change your CRM, e-mail marketing, funnel builder, training course platform, and GoHighLevel Newsletter. Appears wonderful, appropriate?
However here’s things: not all-in-one tools are produced equivalent. Some attempt to do everything and end up not doing anything well. Others hit that sweet spot. So, where does GoHighLevel land? Let’s break it down– excrescences and all.
What Makes GoHighLevel Attract Attention?
It’s all about combination. Envision abandoning your patchwork of memberships– no more logging into five different dashboards simply to examine your leads, send out a campaign, or tweak a landing page. GoHighLevel bundles the fundamentals:
- CRM (think ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and causes)
- SMS and voice messaging
- Funnel and website builder
- Course and membership system
- Workflow automation
- Social media scheduling
- Online reputation monitoring
And that’s simply scratching the surface. For agencies, specifically those taking care of multiple clients, the capacity to create and take care of sub-accounts under one roof covering is a lifesaver.
The Great: Where GoHighLevel Shines
Let’s be actual– there’s a lot to enjoy right here.
All-in-One Powerhouse
You’re not simply obtaining a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for agencies. From nurturing leads by means of SMS to building complex automations, you can take care of almost every aspect of your customers’ digital marketing in one area.
SMS and Multi-Channel Interaction
Email’s wonderful, but occasionally you require to reach individuals where they in fact listen. GHL’s two-way text, voice declines, and Facebook Messenger integration imply you can connect with leads and clients on their terms. That’s a severe side over platforms that simply do email.
Automation That Actually Provides
If you have actually ever tried to patch together automations making use of Zapier and a bunch of disconnected applications, you understand the pain. GoHighLevel’s workflow builder lets you segment, score, and action leads through your pipeline with very little hassle. Intend to send out a follow-up SMS after a lead fills out a type? Easy. Trigger a nurture series based on individual activities? Done.
Cost-Effective For Agencies
Let’s talk cash. GHL’s plans begin at $97/month and increase to $497/month for agencies and resellers. Contrasted to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving significant cash money– particularly if you’re managing multiple clients.
SaaSPreneur Program
If you’re the business kind, you’ll like this: GoHighLevel allows you white-label and resell the platform. That implies you can supply your very own top quality version to customers, including a new profits stream. Not every system offers you that kind of versatility.
Integration-Friendly
Already using Zapier, Stripe, or other tools? GHL plays nice with most major systems, so you’re not secured or required to abandon your preferred apps.
The Not-So-Good: Where GoHighLevel Falls Short
No system is perfect– let’s get genuine concerning the disadvantages.
Email Costs Can Sneak Up
Right here’s a potential budget-buster: GoHighLevel charges $0.01 per email sent. If you’ve got a list of 30,000 subscribers and you’re sending out routine broadcasts, you might quickly invest $300+ each month simply on emails. That’s more than the top-tier Unlimited plan! If you’re heavy on email marketing, this is something to see very closely.
Email Deliverability Issues
GHL counts on Mailgun for email shipment, and a lot of individuals report reduced deliverability rates compared to committed e-mail systems. We’re discussing a 30% decrease in some cases. If your company lives and passes away by the inbox, you’ll wish to do some significant testing before moving your list over.
Jack of All Trades, Master of … Some?
While GHL covers a ton of ground, it does not always go as deep as specialist platforms. For example, its training course creation tools aren’t as advanced as Kajabi or Teachable. Community features, progressed program trickling, and robust analytics? You may locate them lacking if you’re a content designer initially and an agency second.
UI/UX: Still a Bit Clunky
Let’s simply state it: the interface isn’t winning any style honors. With setups spread throughout several panels and some strange navigation options, you may find yourself clicking around greater than you would certainly such as. It’s functional, yet it’s not constantly instinctive.
Best for Agencies– Not Solo Creators
If you’re a digital agency, GHL’s features and pricing make a ton of feeling. Yet if you’re a solo developer, trainer, or training course seller, you might be much better off with a platform that concentrates on your needs.
Real-Life Example: How a Company Utilizes GoHighLevel
Let’s state you run a store digital firm. You have actually got five clients, each with their own funnels, email checklists, and social media sites accounts. Before GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for email, Calendly for consultations, and Barrier for social media sites.
With GoHighLevel, you set up sub-accounts for every client. You produce custom dashboards, manage all their leads, automate follow-ups through SMS and email, and even arrange their social messages– all without leaving the system. Required to clone a successful funnel for a new customer? Snapshots make it a wind. And you can even re-sell your top quality variation of GHL to customers who wish to manage points themselves.
The Funnel and Website Builder: Remarkably Qualified
You may anticipate a jack-of-all-trades builder to be cumbersome, but GHL’s drag-and-drop editor is actually quite smooth. You overcome 1,000 funnel templates to have fun with, and you can customize them to your heart’s web content. Certain, it’s not as expensive as Elementor (no parallax scrolling or wild animations), but for a lot of company customers, it’s ample.
And if you’re migrating from ClickFunnels? GHL also supplies a ClickFunnels import feature. That’s an uncommon (and welcome) touch.
Email Marketing: GoHighLevel Newsletter
GHL lets you establish complicated automations– believe abandoned cart e-mails, nurture sequences, and split tests. You can schedule emails for ideal times and track efficiency with real-time analytics. But, as stated, deliverability can be a sticking point. If your open rates container after changing, you’ll require to fix or consider a committed email service provider.
CRM and Social Organizer: Whatever in One Area
The CRM is an emphasize, using lead racking up, segmentation, and even a customer portal for tracking project development. The social organizer replaces devices like Buffer or Hootsuite, letting you timetable and analyze blog posts throughout networks. For companies, this kind of centralization is gold.
Marketing Products and Courses: Excellent, Not Great
You can offer digital and physical products, run subscriptions, and even import courses from Kajabi. Material layouts consist of video, audio, and docs, so you can accommodate various learning designs. Yet if you desire sophisticated community features or sophisticated program leaking, you’ll require to look in other places GoHighLevel Newsletter.
Reputation Management: Secure Your Brand name
GHL automates evaluation demands after deals– using SMS, email, or QR code– so you can develop trust fund and credibility. Adverse testimonials can be rerouted to a personal form, giving you a chance to fix problems before they go public. You can likewise check testimonials throughout Google, Facebook, and various other systems right from your control panel.
Integrations: Plays Well With Others
You’re not secured. GHL supports integrations with settlement processors, social media, and Zapier, so you can connect your favorite tools as required.
The Bottom Line: Should You Select GoHighLevel?
If you’re running a digital firm (or want to re-sell software), GoHighLevel is a serious competitor. It’s not ideal– email deliverability and UI traits can be irritating– but the worth, adaptability, and agency-focused features are hard to beat. For solo developers or those needing deep course/community devices, take a look at Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your tech pile with each other and desire a solitary system to run your company, GoHighLevel is absolutely worth a try. Just check the e-mail side prior to going all-in, and watch on your costs as your list expands.