You recognize just how every year there’s a new “essential” tool for digital agencies? Well, GoHighLevel isn’t simply an additional fleeting fad. It’s developed a reputation as a robust, all-in-one system that can (supposedly) change your CRM, e-mail marketing, funnel builder, course system, and GoHighLevel Mailgun. Sounds dreamy, ideal?
But below’s the thing: not all-in-one tools are developed equivalent. Some try to do every little thing and end up not doing anything well. Others struck that wonderful spot. So, where does GoHighLevel land? Let’s break it down– warts and all.
What Makes GoHighLevel Attract Attention?
It’s everything about loan consolidation. Envision ditching your patchwork of memberships– no more logging into 5 different control panels simply to inspect your leads, send a campaign, or tweak a landing page. GoHighLevel bundles the basics:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and sets off)
- SMS and voice messaging
- Funnel and website builder
- Course and subscription platform
- Workflow automation
- Social media site scheduling
- Reputation monitoring
And that’s simply scratching the surface. For firms, specifically those handling several clients, the capability to create and take care of sub-accounts under one roof covering is a lifesaver.
The Excellent: Where GoHighLevel Shines
Let’s be actual– there’s a lot to love below.
All-in-One Powerhouse
You’re not just getting a CRM or a funnel builder. GoHighLevel aims to be the Swiss Army knife for firms. From nurturing leads via SMS to structure complicated automations, you can take care of nearly every element of your customers’ digital marketing in one place.
SMS and Multi-Channel Interaction
Email’s fantastic, however occasionally you require to reach people where they actually pay attention. GHL’s two-way text, voice declines, and Facebook Messenger integration mean you can connect with leads and clients on their terms. That’s a severe edge over platforms that simply do e-mail.
Automation That In Fact Supplies
If you have actually ever attempted to cobble together automations utilizing Zapier and a number of detached apps, you recognize the pain. GoHighLevel’s workflow builder allows you section, rating, and step leads via your pipeline with very little fuss. Want to send a follow-up SMS after a lead fills in a type? Easy. Trigger a support series based on individual activities? Done.
Economical For Agencies
Let’s chat cash. GHL’s plans start at $97/month and increase to $497/month for companies and resellers. Compared to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving severe cash– particularly if you’re handling numerous clients.
SaaSPreneur Program
If you’re the business kind, you’ll love this: GoHighLevel lets you white-label and re-sell the platform. That means you can supply your very own branded version to clients, including a new earnings stream. Not every platform provides you that type of versatility.
Integration-Friendly
Currently using Zapier, Stripe, or other tools? GHL plays good with the majority of major systems, so you’re not secured or forced to desert your preferred applications.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is perfect– let’s obtain real regarding the drawbacks.
Email Prices Can Sneak Up
Here’s a prospective budget-buster: GoHighLevel charges $0.01 per email sent out. If you’ve got a listing of 30,000 customers and you’re sending out regular broadcasts, you could quickly spend $300+ per month just on e-mails. That’s greater than the top-tier Unlimited plan! If you’re hefty on e-mail marketing, this is something to watch carefully.
Email Deliverability Issues
GHL counts on Mailgun for email shipment, and a lot of users report lower deliverability rates contrasted to devoted email systems. We’re talking about a 30% decrease in some situations. If your business lives and dies by the inbox, you’ll wish to do some severe screening prior to relocating your checklist over.
Jack of All Trades, Master of … Some?
While GHL covers a ton of ground, it does not constantly go as deep as specialist systems. As an example, its training course development tools aren’t as progressed as Kajabi or Teachable. Community features, advanced course dripping, and robust analytics? You could find them doing not have if you’re a content maker first and a company 2nd.
UI/UX: Still a Little Bit Clunky
Let’s simply state it: the interface isn’t winning any kind of layout honors. With setups spread across multiple panels and some weird navigation choices, you could find yourself clicking around more than you would certainly such as. It’s practical, however it’s not constantly intuitive.
Best for Agencies– Not Solo Developers
If you’re a digital agency, GHL’s features and pricing make a ton of sense. However if you’re a solo designer, train, or course seller, you might be much better off with a system that concentrates on your demands.
Real-Life Example: How an Agency Makes Use Of GoHighLevel
Let’s state you run a store digital agency. You have actually got five customers, each with their very own funnels, email listings, and social networks accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for appointments, and Buffer for social networks.
With GoHighLevel, you established sub-accounts for each and every client. You develop custom-made control panels, handle all their leads, automate follow-ups using SMS and e-mail, and even schedule their social posts– all without leaving the system. Required to duplicate an effective funnel for a new customer? Snapshots make it a breeze. And you can also resell your branded version of GHL to clients who intend to manage points themselves.
The Funnel and Website Builder: Surprisingly Qualified
You may anticipate a jack-of-all-trades builder to be cumbersome, yet GHL’s drag-and-drop editor is really quite smooth. You get over 1,000 funnel templates to play with, and you can tailor them to your heart’s web content. Certain, it’s not as elegant as Elementor (no parallax scrolling or wild animations), but for the majority of company customers, it’s ample.
And if you’re moving from ClickFunnels? GHL even provides a ClickFunnels import feature. That’s an uncommon (and welcome) touch.
Email Marketing: GoHighLevel Mailgun
GHL lets you establish complex automations– assume deserted cart e-mails, nurture series, and split examinations. You can schedule e-mails for optimum times and track efficiency with real-time analytics. However, as stated, deliverability can be a sticking point. If your open rates container after changing, you’ll need to repair or consider a devoted email provider.
CRM and Social Coordinator: Whatever in One Area
The CRM is a highlight, providing lead racking up, segmentation, and even a client portal for tracking task progression. The social organizer replaces devices like Buffer or Hootsuite, letting you schedule and analyze articles throughout channels. For firms, this kind of centralization is gold.
Marketing Products and Courses: Good, Not Great
You can market digital and physical products, run subscriptions, and even import programs from Kajabi. Material formats include video, sound, and docs, so you can accommodate various learning designs. But if you desire sophisticated community features or advanced course trickling, you’ll require to look somewhere else GoHighLevel Mailgun.
Credibility Monitoring: Secure Your Brand
GHL automates evaluation requests after deals– through text, email, or QR code– so you can develop count on and credibility. Unfavorable testimonials can be rerouted to a personal type, providing you an opportunity to deal with issues before they go public. You can additionally monitor testimonials across Google, Facebook, and other platforms right from your control panel.
Integrations: Plays Well With Others
You’re not secured. GHL supports integrations with settlement cpus, social networks, and Zapier, so you can link your preferred tools as needed.
All-time Low Line: Should You Select GoHighLevel?
If you’re running a digital company (or intend to market software program), GoHighLevel is a severe competitor. It’s not excellent– e-mail deliverability and UI traits can be irritating– yet the value, adaptability, and agency-focused features are hard to defeat. For solo makers or those needing deep course/community devices, check out Kajabi, Teachable or Thinkific.
But if you’re tired of duct-taping your technology stack together and want a solitary platform to run your company, GoHighLevel is absolutely worth a try. Just examine the e-mail side before going all-in, and watch on your expenses as your checklist expands.