You know exactly how every year there’s a brand-new “essential” tool for digital agencies? Well, GoHighLevel isn’t just an additional short lived fad. It’s built a reputation as a robust, all-in-one platform that can (apparently) change your CRM, e-mail marketing, funnel builder, training course system, and GoHighLevel Facebook Ads. Appears wonderful, ideal?
Yet below’s the thing: not all-in-one devices are developed equal. Some try to do everything and wind up doing nothing well. Others hit that sweet spot. So, where does GoHighLevel land? Let’s simplify– growths and all.
What Makes GoHighLevel Stand Out?
It’s all about loan consolidation. Imagine abandoning your jumble of registrations– say goodbye to logging right into five different control panels just to inspect your leads, send a campaign, or fine-tune a landing page. GoHighLevel packages the essentials:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and causes)
- SMS and voice messaging
- Funnel and website builder
- Training course and subscription system
- Workflow automation
- Social media site scheduling
- Track record monitoring
And that’s just scratching the surface. For companies, particularly those handling several clients, the capability to produce and handle sub-accounts under one roofing system is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be actual– there’s a lot to love here.
All-in-One Giant
You’re not just getting a CRM or a funnel builder. GoHighLevel aims to be the Swiss Army knife for companies. From nurturing leads via SMS to structure facility automations, you can take care of virtually every element of your customers’ digital marketing in one area.
SMS and Multi-Channel Communication
Email’s fantastic, yet in some cases you need to reach people where they actually take note. GHL’s two-way text, voice decreases, and Facebook Carrier integration imply you can connect with leads and customers on their terms. That’s a severe edge over platforms that just do email.
Automation That In Fact Supplies
If you’ve ever tried to patch with each other automations using Zapier and a number of separated apps, you understand the pain. GoHighLevel’s workflow builder allows you section, rating, and step leads with your pipeline with marginal fuss. Intend to send a follow-up SMS after a lead submits a kind? Easy. Trigger a nurture sequence based upon user actions? Done.
Cost-Effective For Agencies
Let’s speak money. GHL’s plans begin at $97/month and rise to $497/month for agencies and resellers. Contrasted to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving severe cash– particularly if you’re taking care of numerous clients.
SaaSPreneur Program
If you’re the entrepreneurial kind, you’ll enjoy this: GoHighLevel lets you white-label and re-sell the system. That indicates you can supply your own top quality version to customers, including a new earnings stream. Not every system gives you that sort of flexibility.
Integration-Friendly
Currently utilizing Zapier, Stripe, or various other tools? GHL plays great with most significant systems, so you’re not locked in or forced to desert your preferred apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is excellent– let’s obtain real about the downsides.
Email Prices Can Slip Up
Below’s a potential budget-buster: GoHighLevel bills $0.01 per e-mail sent. If you’ve obtained a checklist of 30,000 clients and you’re sending routine broadcasts, you can quickly invest $300+ per month simply on e-mails. That’s more than the top-tier Unlimited plan! If you’re hefty on email marketing, this is something to enjoy closely.
Email Deliverability Issues
GHL counts on Mailgun for e-mail shipment, and a great deal of users report lower deliverability rates compared to devoted e-mail platforms. We’re speaking about a 30% decrease in some instances. If your organization lives and passes away by the inbox, you’ll want to do some severe testing prior to moving your listing over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it doesn’t constantly go as deep as specialist platforms. For instance, its training course development devices aren’t as advanced as Kajabi or Teachable. Community features, advanced course leaking, and robust analytics? You could locate them lacking if you’re a content designer first and an agency 2nd.
UI/UX: Still a Bit Clunky
Let’s just say it: the user interface isn’t winning any kind of layout honors. With setups scattered across several panels and some strange navigation options, you might find yourself clicking around greater than you would certainly like. It’s useful, yet it’s not constantly intuitive.
Best for Agencies– Not Solo Makers
If you’re a digital firm, GHL’s features and pricing make a ton of sense. But if you’re a solo designer, trainer, or program seller, you could be much better off with a platform that specializes in your needs.
Real-Life Instance: How a Company Utilizes GoHighLevel
Let’s say you run a boutique digital agency. You’ve obtained 5 customers, each with their own funnels, e-mail lists, and social media accounts. Prior to GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for visits, and Barrier for social networks.
With GoHighLevel, you set up sub-accounts for every customer. You develop customized control panels, take care of all their leads, automate follow-ups through SMS and e-mail, and also schedule their social messages– all without leaving the system. Required to clone an effective funnel for a brand-new client? Snapshots make it a breeze. And you can even resell your top quality variation of GHL to customers who intend to manage things themselves.
The Funnel and Website Builder: Remarkably Qualified
You may anticipate a jack-of-all-trades builder to be clunky, however GHL’s drag-and-drop editor is actually pretty smooth. You overcome 1,000 funnel templates to have fun with, and you can customize them to your heart’s web content. Sure, it’s not as expensive as Elementor (no parallax scrolling or wild animations), but for the majority of agency customers, it’s sufficient.
And if you’re migrating from ClickFunnels? GHL even offers a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel Facebook Ads
GHL lets you set up complex automations– think abandoned cart emails, nurture sequences, and split tests. You can set up e-mails for ideal times and track efficiency with real-time analytics. However, as mentioned, deliverability can be a sticking point. If your open prices tank after switching, you’ll need to fix or think about a specialized email company.
CRM and Social Coordinator: Whatever in One Location
The CRM is an emphasize, using lead racking up, division, and even a customer portal for tracking task progress. The social planner replaces devices like Buffer or Hootsuite, letting you schedule and assess articles across channels. For companies, this kind of centralization is gold.
Marketing Products and Courses: Great, Not Great
You can market digital and physical products, run memberships, and even import courses from Kajabi. Web content formats include video, sound, and docs, so you can accommodate different learning styles. Yet if you desire innovative community features or advanced program trickling, you’ll require to look in other places GoHighLevel Facebook Ads.
Online Reputation Monitoring: Safeguard Your Brand
GHL automates evaluation requests after deals– through SMS, email, or QR code– so you can construct trust fund and credibility. Adverse testimonials can be rerouted to an exclusive type, providing you a possibility to settle concerns prior to they go public. You can additionally monitor testimonials across Google, Facebook, and various other systems right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL supports integrations with payment processors, social media, and Zapier, so you can attach your preferred tools as required.
The Bottom Line: Should You Select GoHighLevel?
If you’re running a digital company (or intend to resell software), GoHighLevel is a serious competitor. It’s not best– e-mail deliverability and UI quirks can be frustrating– but the worth, adaptability, and agency-focused features are hard to beat. For solo makers or those needing deep course/community devices, consider Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your technology pile with each other and want a solitary system to run your firm, GoHighLevel is absolutely worth a shot. Just test the email side before going all-in, and watch on your costs as your list grows.