You recognize just how every year there’s a brand-new “must-have” device for digital companies? Well, GoHighLevel isn’t just one more fleeting fad. It’s built a credibility as a robust, all-in-one platform that can (apparently) change your CRM, e-mail marketing, funnel builder, program system, and GoHighLevel Certified Directory. Appears dreamy, appropriate?
But below’s things: not all-in-one devices are produced equivalent. Some attempt to do every little thing and wind up doing nothing well. Others struck that sweet spot. So, where does GoHighLevel land? Let’s simplify– moles and all.
What Makes GoHighLevel Stick Out?
It’s everything about consolidation. Imagine dumping your patchwork of subscriptions– say goodbye to logging into 5 various dashboards simply to check your leads, send a campaign, or modify a landing page. GoHighLevel bundles the fundamentals:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and triggers)
- SMS and voice messaging
- Funnel and website builder
- Program and membership platform
- Workflow automation
- Social network organizing
- Online reputation administration
And that’s simply scratching the surface. For firms, specifically those managing several customers, the capacity to produce and manage sub-accounts under one roofing system is a lifesaver.
The Excellent: Where GoHighLevel Shines
Let’s be genuine– there’s a lot to enjoy below.
All-in-One Giant
You’re not simply getting a CRM or a funnel builder. GoHighLevel intends to be the Pocket knife for agencies. From nurturing leads through SMS to structure complicated automations, you can deal with almost every aspect of your customers’ digital marketing in one place.
SMS and Multi-Channel Communication
Email’s wonderful, however occasionally you require to get to people where they really focus. GHL’s two-way SMS, voice declines, and Facebook Carrier integration indicate you can get in touch with leads and customers on their terms. That’s a severe edge over systems that just do email.
Automation That Actually Delivers
If you have actually ever tried to patch with each other automations using Zapier and a lot of detached apps, you recognize the discomfort. GoHighLevel’s workflow builder allows you segment, score, and relocation leads with your pipeline with marginal fuss. Intend to send a follow-up SMS after a lead submits a type? Easy. Trigger a support series based on individual activities? Done.
Cost-efficient For Agencies
Let’s chat cash. GHL’s plans start at $97/month and rise to $497/month for agencies and resellers. Contrasted to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving serious money– particularly if you’re managing numerous customers.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll like this: GoHighLevel lets you white-label and resell the system. That suggests you can offer your very own top quality version to clients, including a new income stream. Not every platform offers you that sort of flexibility.
Integration-Friendly
Currently using Zapier, Stripe, or other devices? GHL plays wonderful with a lot of major platforms, so you’re not secured or forced to abandon your preferred applications.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is best– let’s obtain real concerning the downsides.
Email Expenses Can Sneak Up
Below’s a potential budget-buster: GoHighLevel bills $0.01 per email sent out. If you have actually obtained a checklist of 30,000 clients and you’re sending out normal programs, you can easily invest $300+ monthly just on e-mails. That’s greater than the top-tier Unlimited plan! If you’re hefty on email marketing, this is something to see carefully.
Email Deliverability Issues
GHL depends on Mailgun for e-mail shipment, and a great deal of users report reduced deliverability rates contrasted to dedicated email systems. We’re speaking about a 30% drop in some instances. If your service lives and passes away by the inbox, you’ll wish to do some severe screening prior to relocating your checklist over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it doesn’t constantly go as deep as specialist platforms. As an example, its program production devices aren’t as advanced as Kajabi or Teachable. Community features, progressed training course dripping, and robust analytics? You might discover them doing not have if you’re a content designer initially and an agency 2nd.
UI/UX: Still a Bit Clunky
Let’s simply state it: the user interface isn’t winning any type of design awards. With setups scattered across several panels and some odd navigation choices, you might find yourself clicking around more than you ‘d such as. It’s useful, however it’s not always instinctive.
Best for Agencies– Not Solo Designers
If you’re a digital agency, GHL’s features and pricing make a ton of feeling. However if you’re a solo designer, trainer, or course vendor, you could be better off with a platform that specializes in your needs.
Real-Life Example: How an Agency Utilizes GoHighLevel
Let’s say you run a boutique digital agency. You have actually got 5 clients, each with their very own funnels, e-mail lists, and social media sites accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for email, Calendly for consultations, and Barrier for social media.
With GoHighLevel, you established sub-accounts for every customer. You create custom-made control panels, handle all their leads, automate follow-ups via SMS and email, and even schedule their social posts– all without leaving the platform. Required to clone an effective funnel for a brand-new customer? Snapshots make it a breeze. And you can also resell your top quality variation of GHL to customers who want to manage points themselves.
The Funnel and Website Builder: Remarkably Capable
You could expect a jack-of-all-trades builder to be confusing, however GHL’s drag-and-drop editor is actually quite smooth. You overcome 1,000 funnel templates to play with, and you can customize them to your heart’s content. Sure, it’s not as elegant as Elementor (no parallax scrolling or wild computer animations), however, for a lot of agency clients, it’s more than enough.
And if you’re migrating from ClickFunnels? GHL even offers a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Certified Directory
GHL lets you establish complex automations– assume deserted cart emails, support series, and split tests. You can set up emails for ideal times and track efficiency with real-time analytics. But, as pointed out, deliverability can be a sticking point. If your open rates container after changing, you’ll need to troubleshoot or take into consideration a dedicated e-mail company.
CRM and Social Coordinator: Everything in One Area
The CRM is a highlight, using lead scoring, division, and even a customer site for tracking job development. The social planner replaces tools like Buffer or Hootsuite, letting you routine and examine articles across channels. For firms, this kind of centralization is gold.
Selling Products and Courses: Great, Not Great
You can offer digital and physical items, run memberships, and even import programs from Kajabi. Web content layouts include video, sound, and docs, so you can cater to various learning styles. Yet if you want advanced community features or innovative training course dripping, you’ll need to look somewhere else GoHighLevel Certified Directory.
Online Reputation Management: Secure Your Brand name
GHL automates testimonial demands after transactions– by means of text, e-mail, or QR code– so you can construct trust and reliability. Adverse evaluations can be redirected to a personal form, providing you an opportunity to solve issues before they go public. You can additionally check reviews throughout Google, Facebook, and various other systems right from your dashboard.
Integrations: Plays Well With Others
You’re not secured. GHL sustains integrations with payment processors, social media, and Zapier, so you can link your favored tools as needed.
The Bottom Line: Should You Choose GoHighLevel?
If you’re running a digital agency (or wish to re-sell software application), GoHighLevel is a significant competitor. It’s not ideal– email deliverability and UI quirks can be frustrating– yet the worth, flexibility, and agency-focused features are difficult to defeat. For solo designers or those requiring deep course/community tools, take a look at Kajabi, Teachable or Thinkific.
But if you’re tired of duct-taping your technology pile together and desire a single system to run your agency, GoHighLevel is absolutely worth a shot. Simply check the e-mail side before going all-in, and watch on your costs as your checklist grows.