You know how each year there’s a new “essential” device for digital agencies? Well, GoHighLevel isn’t simply one more fleeting pattern. It’s built a track record as a durable, all-in-one system that can (apparently) change your CRM, email marketing, funnel builder, training course system, and GoHighLevel Bookkeeper Playbook. Seems fanciful, appropriate?
Yet here’s things: not all-in-one tools are developed equivalent. Some try to do everything and wind up not doing anything well. Others struck that sweet area. So, where does GoHighLevel land? Let’s simplify– protuberances and all.
What Makes GoHighLevel Stick Out?
It’s all about debt consolidation. Imagine abandoning your jumble of memberships– say goodbye to logging right into 5 different dashboards just to examine your leads, send out a campaign, or modify a landing page. GoHighLevel packages the basics:
- CRM (think ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and activates)
- SMS and voice messaging
- Funnel and website builder
- Course and subscription system
- Workflow automation
- Social media site scheduling
- Credibility administration
And that’s simply scratching the surface. For firms, specifically those handling multiple customers, the ability to develop and take care of sub-accounts under one roofing is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be actual– there’s a whole lot to enjoy below.
All-in-One Powerhouse
You’re not just getting a CRM or a funnel builder. GoHighLevel aims to be the Pocket knife for companies. From nurturing leads using SMS to building facility automations, you can manage nearly every aspect of your clients’ digital marketing in one location.
SMS and Multi-Channel Interaction
Email’s terrific, however occasionally you require to get to people where they really take note. GHL’s two-way text, voice drops, and Facebook Carrier integration mean you can connect with leads and clients on their terms. That’s a serious side over systems that simply do email.
Automation That Really Supplies
If you’ve ever attempted to cobble with each other automations using Zapier and a bunch of disconnected applications, you recognize the pain. GoHighLevel’s workflow builder allows you segment, rating, and relocation leads through your pipeline with very little hassle. Wish to send a follow-up SMS after a lead fills in a type? Easy. Trigger a support sequence based on individual actions? Done.
Affordable For Agencies
Let’s talk money. GHL’s plans start at $97/month and increase to $497/month for firms and resellers. Compared to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving major cash money– specifically if you’re handling numerous customers.
SaaSPreneur Program
If you’re the business kind, you’ll love this: GoHighLevel allows you white-label and re-sell the platform. That implies you can provide your own top quality variation to customers, including a new income stream. Not every platform provides you that kind of adaptability.
Integration-Friendly
Already making use of Zapier, Stripe, or various other tools? GHL plays great with a lot of major platforms, so you’re not secured or forced to desert your preferred applications.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is excellent– let’s obtain actual regarding the drawbacks.
Email Prices Can Creep Up
Here’s a potential budget-buster: GoHighLevel bills $0.01 per email sent. If you’ve got a checklist of 30,000 customers and you’re sending regular programs, you might conveniently spend $300+ monthly just on emails. That’s greater than the top-tier Unlimited plan! If you’re heavy on email marketing, this is something to watch closely.
Email Deliverability Issues
GHL counts on Mailgun for email shipment, and a great deal of users report lower deliverability rates compared to devoted email platforms. We’re talking about a 30% drop in some situations. If your business lives and dies by the inbox, you’ll wish to do some significant testing prior to moving your checklist over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it does not constantly go as deep as expert platforms. For instance, its program development tools aren’t as advanced as Kajabi or Teachable. Community features, progressed course leaking, and durable analytics? You could find them lacking if you’re a web content maker first and an agency 2nd.
UI/UX: Still a Little Bit Clunky
Let’s just state it: the user interface isn’t winning any type of design honors. With setups scattered across numerous panels and some weird navigation selections, you might find yourself clicking around greater than you ‘d such as. It’s functional, however it’s not constantly instinctive.
Best for Agencies– Not Solo Makers
If you’re a digital firm, GHL’s features and pricing make a lots of feeling. But if you’re a solo designer, instructor, or program vendor, you could be better off with a system that focuses on your needs.
Real-Life Example: How a Company Uses GoHighLevel
Let’s state you run a shop digital agency. You’ve obtained 5 clients, each with their very own funnels, e-mail lists, and social networks accounts. Prior to GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for email, Calendly for visits, and Barrier for social media sites.
With GoHighLevel, you established sub-accounts for every customer. You create personalized control panels, handle all their leads, automate follow-ups using SMS and e-mail, and even schedule their social messages– all without leaving the system. Required to duplicate a successful funnel for a brand-new client? Snapshots make it a breeze. And you can also resell your well-known version of GHL to customers who want to handle points themselves.
The Funnel and Website Builder: Surprisingly Qualified
You might expect a jack-of-all-trades builder to be cumbersome, yet GHL’s drag-and-drop editor is actually pretty smooth. You overcome 1,000 funnel templates to play with, and you can personalize them to your heart’s content. Sure, it’s not as elegant as Elementor (no parallax scrolling or wild computer animations), but for many firm customers, it’s ample.
And if you’re moving from ClickFunnels? GHL even uses a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Bookkeeper Playbook
GHL lets you set up complicated automations– assume abandoned cart emails, nurture sequences, and split examinations. You can schedule emails for optimum times and track efficiency with real-time analytics. However, as discussed, deliverability can be a sticking point. If your open prices tank after changing, you’ll require to troubleshoot or take into consideration a committed email carrier.
CRM and Social Planner: Whatever in One Place
The CRM is a highlight, offering lead scoring, segmentation, and also a client portal for tracking job progress. The social organizer replaces tools like Buffer or Hootsuite, allowing you timetable and analyze messages across channels. For agencies, this sort of centralization is gold.
Selling Products and Courses: Good, Not Great
You can offer digital and physical products, run memberships, and also import programs from Kajabi. Content formats include video, sound, and docs, so you can deal with different learning designs. Yet if you want innovative community features or sophisticated training course dripping, you’ll require to look somewhere else GoHighLevel Bookkeeper Playbook.
Reputation Administration: Secure Your Brand
GHL automates evaluation requests after transactions– using SMS, e-mail, or QR code– so you can construct trust and credibility. Negative evaluations can be rerouted to a private form, giving you a possibility to resolve problems before they go public. You can also monitor reviews across Google, Facebook, and other systems right from your control panel.
Integrations: Plays Well With Others
You’re not secured. GHL sustains integrations with settlement processors, social media, and Zapier, so you can attach your favored devices as required.
The Bottom Line: Should You Pick GoHighLevel?
If you’re running a digital firm (or intend to re-sell software application), GoHighLevel is a significant contender. It’s not excellent– email deliverability and UI peculiarities can be aggravating– but the worth, adaptability, and agency-focused features are tough to beat. For solo developers or those needing deep course/community devices, consider Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your tech pile with each other and desire a solitary platform to run your agency, GoHighLevel is definitely worth a shot. Simply examine the e-mail side before going all-in, and keep an eye on your prices as your listing grows.