You know exactly how each year there’s a brand-new “essential” tool for digital companies? Well, GoHighLevel isn’t just an additional fleeting fad. It’s built an online reputation as a robust, all-in-one system that can (apparently) replace your CRM, email marketing, funnel builder, training course platform, and GoHighLevel Affirm. Sounds wonderful, appropriate?
But here’s the thing: not all-in-one tools are produced equivalent. Some try to do every little thing and end up doing nothing well. Others struck that pleasant place. So, where does GoHighLevel land? Let’s break it down– moles and all.
What Makes GoHighLevel Attract Attention?
It’s everything about debt consolidation. Imagine ditching your jumble of subscriptions– say goodbye to logging right into five different dashboards simply to check your leads, send a campaign, or fine-tune a landing page. GoHighLevel packages the fundamentals:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and sets off)
- SMS and voice messaging
- Funnel and website builder
- Course and membership platform
- Workflow automation
- Social network scheduling
- Online reputation management
And that’s simply scratching the surface. For companies, particularly those handling multiple customers, the capability to develop and manage sub-accounts under one roofing is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be genuine– there’s a great deal to love below.
All-in-One Powerhouse
You’re not just obtaining a CRM or a funnel builder. GoHighLevel intends to be the Swiss Army knife for firms. From nurturing leads via SMS to building complicated automations, you can take care of almost every facet of your customers’ digital marketing in one area.
SMS and Multi-Channel Interaction
Email’s great, however occasionally you require to reach individuals where they in fact pay attention. GHL’s two-way SMS, voice drops, and Facebook Carrier integration suggest you can connect with leads and customers on their terms. That’s a major edge over systems that simply do e-mail.
Automation That Actually Provides
If you have actually ever before attempted to patch with each other automations using Zapier and a lot of disconnected apps, you know the discomfort. GoHighLevel’s workflow builder allows you segment, score, and action leads through your pipeline with minimal hassle. Wish to send out a follow-up SMS after a lead fills in a kind? Easy. Trigger a nurture sequence based on user actions? Done.
Cost-Effective For Agencies
Let’s talk money. GHL’s plans start at $97/month and go up to $497/month for firms and resellers. Compared to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving serious cash– particularly if you’re handling numerous customers.
SaaSPreneur Program
If you’re the business type, you’ll enjoy this: GoHighLevel allows you white-label and market the platform. That means you can supply your own top quality variation to clients, adding a brand-new income stream. Not every platform gives you that kind of versatility.
Integration-Friendly
Already utilizing Zapier, Stripe, or various other devices? GHL plays wonderful with many significant platforms, so you’re not locked in or compelled to abandon your favored apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is perfect– let’s obtain genuine concerning the disadvantages.
Email Expenses Can Slip Up
Here’s a prospective budget-buster: GoHighLevel charges $0.01 per e-mail sent. If you’ve obtained a checklist of 30,000 subscribers and you’re sending regular programs, you could conveniently invest $300+ each month just on e-mails. That’s greater than the top-tier Unlimited plan! If you’re hefty on email marketing, this is something to enjoy very closely.
Email Deliverability Issues
GHL relies on Mailgun for e-mail delivery, and a great deal of individuals report reduced deliverability rates contrasted to devoted email platforms. We’re talking about a 30% decrease in some instances. If your service lives and passes away by the inbox, you’ll want to do some major testing prior to relocating your list over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it doesn’t constantly go as deep as specialist systems. As an example, its course production tools aren’t as advanced as Kajabi or Teachable. Community features, progressed program trickling, and durable analytics? You may find them doing not have if you’re a web content developer first and a company 2nd.
UI/UX: Still a Little Bit Clunky
Let’s just claim it: the interface isn’t winning any type of style honors. With settings spread across multiple panels and some strange navigating choices, you may find yourself clicking around greater than you would certainly like. It’s practical, however it’s not always user-friendly.
Best for Agencies– Not Solo Creators
If you’re a digital agency, GHL’s features and pricing make a lots of feeling. Yet if you’re a solo creator, trainer, or training course vendor, you could be much better off with a system that specializes in your needs.
Real-Life Instance: How a Company Makes Use Of GoHighLevel
Let’s state you run a boutique digital agency. You have actually got five clients, each with their own funnels, e-mail lists, and social media sites accounts. Before GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for consultations, and Barrier for social media sites.
With GoHighLevel, you established sub-accounts for every customer. You create custom control panels, manage all their leads, automate follow-ups through SMS and e-mail, and also arrange their social messages– all without leaving the platform. Required to duplicate a successful funnel for a brand-new customer? Snapshots make it a wind. And you can even re-sell your well-known variation of GHL to clients who intend to manage points themselves.
The Funnel and Website Builder: Remarkably Capable
You might expect a jack-of-all-trades builder to be clunky, yet GHL’s drag-and-drop editor is really rather smooth. You get over 1,000 funnel templates to play with, and you can personalize them to your heart’s material. Sure, it’s not as fancy as Elementor (no parallax scrolling or wild animations), but also for most firm clients, it’s sufficient.
And if you’re moving from ClickFunnels? GHL even offers a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Affirm
GHL lets you establish complicated automations– believe deserted cart e-mails, support sequences, and split tests. You can arrange emails for optimum times and track efficiency with real-time analytics. However, as pointed out, deliverability can be a sticking point. If your open rates storage tank after switching, you’ll need to fix or take into consideration a dedicated e-mail carrier.
CRM and Social Coordinator: Whatever in One Area
The CRM is an emphasize, supplying lead racking up, segmentation, and also a client website for tracking project development. The social planner changes tools like Buffer or Hootsuite, allowing you routine and examine messages across networks. For companies, this kind of centralization is gold.
Marketing Products and Courses: Excellent, Not Great
You can market digital and physical products, run subscriptions, and also import programs from Kajabi. Web content styles consist of video, audio, and docs, so you can satisfy different learning designs. However if you want innovative community features or innovative training course dripping, you’ll need to look elsewhere GoHighLevel Affirm.
Credibility Management: Secure Your Brand
GHL automates review demands after purchases– using text, email, or QR code– so you can develop trust and trustworthiness. Adverse reviews can be rerouted to a personal form, providing you an opportunity to resolve concerns prior to they go public. You can also check testimonials across Google, Facebook, and other platforms right from your control panel.
Integrations: Plays Well With Others
You’re not locked in. GHL supports integrations with payment processors, social media sites, and Zapier, so you can attach your favored tools as required.
The Bottom Line: Should You Pick GoHighLevel?
If you’re running a digital firm (or wish to resell software application), GoHighLevel is a severe contender. It’s not excellent– email deliverability and UI quirks can be aggravating– but the worth, flexibility, and agency-focused features are tough to defeat. For solo creators or those needing deep course/community tools, check out Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your tech pile with each other and desire a single platform to run your firm, GoHighLevel is definitely worth a try. Just check the email side before going all-in, and keep an eye on your costs as your checklist expands.