You know how annually there’s a new “must-have” tool for digital firms? Well, GoHighLevel isn’t just one more fleeting trend. It’s built a track record as a durable, all-in-one system that can (supposedly) replace your CRM, email marketing, funnel builder, training course system, and GoHighLevel Ad Manager. Appears dreamy, right?
However here’s the thing: not all-in-one tools are created equal. Some attempt to do whatever and end up not doing anything well. Others hit that wonderful spot. So, where does GoHighLevel land? Let’s simplify– protuberances and all.
What Makes GoHighLevel Stick Out?
It’s all about debt consolidation. Think of abandoning your patchwork of memberships– say goodbye to logging into 5 different control panels simply to inspect your leads, send a campaign, or fine-tune a landing page. GoHighLevel bundles the fundamentals:
- CRM (believe ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and causes)
- SMS and voice messaging
- Funnel and website builder
- Training course and membership system
- Workflow automation
- Social network scheduling
- Reputation monitoring
Which’s simply scratching the surface. For agencies, particularly those handling several clients, the capacity to create and manage sub-accounts under one roof is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be actual– there’s a great deal to love below.
All-in-One Powerhouse
You’re not just obtaining a CRM or a funnel builder. GoHighLevel intends to be the Swiss Army knife for agencies. From nurturing leads using SMS to building complicated automations, you can deal with almost every facet of your clients’ digital marketing in one location.
SMS and Multi-Channel Interaction
Email’s great, but often you need to reach individuals where they in fact focus. GHL’s two-way SMS, voice decreases, and Facebook Messenger integration indicate you can connect with leads and clients on their terms. That’s a major edge over platforms that just do email.
Automation That Actually Delivers
If you’ve ever before tried to cobble together automations making use of Zapier and a bunch of detached applications, you understand the pain. GoHighLevel’s workflow builder allows you segment, score, and action leads via your pipeline with marginal fuss. Want to send out a follow-up SMS after a lead completes a type? Easy. Trigger a support series based on user activities? Done.
Cost-Effective For Agencies
Let’s talk money. GHL’s plans start at $97/month and go up to $497/month for agencies and resellers. Compared to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re conserving major cash– especially if you’re taking care of several clients.
SaaSPreneur Program
If you’re the entrepreneurial kind, you’ll enjoy this: GoHighLevel lets you white-label and re-sell the system. That indicates you can provide your own well-known version to customers, including a new profits stream. Not every system offers you that sort of flexibility.
Integration-Friendly
Currently using Zapier, Stripe, or various other devices? GHL plays great with many major systems, so you’re not secured or forced to abandon your favored applications.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is ideal– let’s get genuine regarding the disadvantages.
Email Expenses Can Creep Up
Below’s a prospective budget-buster: GoHighLevel charges $0.01 per email sent out. If you have actually obtained a list of 30,000 clients and you’re sending normal broadcasts, you could quickly spend $300+ monthly simply on e-mails. That’s more than the top-tier Unlimited plan! If you’re heavy on e-mail marketing, this is something to watch carefully.
Email Deliverability Issues
GHL relies on Mailgun for email delivery, and a great deal of individuals report reduced deliverability prices compared to specialized e-mail systems. We’re discussing a 30% drop in some cases. If your business lives and dies by the inbox, you’ll wish to do some serious testing before relocating your list over.
Jack of All Professions, Master of … Some?
While GHL covers a lots of ground, it doesn’t always go as deep as specialist systems. As an example, its program creation tools aren’t as advanced as Kajabi or Teachable. Community features, advanced course leaking, and durable analytics? You may locate them doing not have if you’re a web content creator initially and a firm second.
UI/UX: Still a Bit Clunky
Let’s just state it: the user interface isn’t winning any type of design honors. With settings scattered across numerous panels and some odd navigating selections, you could find yourself clicking around greater than you ‘d like. It’s useful, but it’s not constantly instinctive.
Best for Agencies– Not Solo Creators
If you’re a digital agency, GHL’s features and pricing make a lots of sense. However if you’re a solo maker, trainer, or training course seller, you might be much better off with a system that concentrates on your demands.
Real-Life Instance: How a Firm Utilizes GoHighLevel
Let’s state you run a shop digital agency. You’ve got five customers, each with their own funnels, e-mail checklists, and social media sites accounts. Before GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for consultations, and Buffer for social media.
With GoHighLevel, you set up sub-accounts for each and every customer. You create custom-made control panels, manage all their leads, automate follow-ups by means of SMS and email, and even arrange their social articles– all without leaving the system. Need to clone a successful funnel for a new customer? Snapshots make it a breeze. And you can even market your branded version of GHL to customers who want to manage things themselves.
The Funnel and Website Builder: Surprisingly Qualified
You may expect a jack-of-all-trades builder to be clunky, but GHL’s drag-and-drop editor is actually quite smooth. You get over 1,000 funnel templates to play with, and you can tailor them to your heart’s content. Certain, it’s not as expensive as Elementor (no parallax scrolling or wild animations), but also for a lot of firm customers, it’s more than enough.
And if you’re migrating from ClickFunnels? GHL even offers a ClickFunnels import feature. That’s an unusual (and welcome) touch.
Email Marketing: GoHighLevel Ad Manager
GHL allows you establish complex automations– believe abandoned cart emails, nurture sequences, and split examinations. You can schedule emails for ideal times and track performance with real-time analytics. But, as stated, deliverability can be a sticking point. If your open rates tank after changing, you’ll need to fix or consider a dedicated e-mail company.
CRM and Social Planner: Every Little Thing in One Area
The CRM is an emphasize, supplying lead scoring, segmentation, and also a customer portal for tracking job development. The social organizer replaces tools like Buffer or Hootsuite, letting you schedule and assess blog posts throughout networks. For companies, this kind of centralization is gold.
Selling Products and Courses: Good, Not Great
You can market digital and physical items, run subscriptions, and even import courses from Kajabi. Web content formats consist of video, sound, and docs, so you can cater to different learning styles. Yet if you desire advanced community features or advanced course dripping, you’ll require to look elsewhere GoHighLevel Ad Manager.
Online Reputation Monitoring: Protect Your Brand
GHL automates review requests after deals– using SMS, email, or QR code– so you can build trust and integrity. Unfavorable evaluations can be rerouted to a private form, offering you a possibility to deal with problems prior to they go public. You can additionally check reviews across Google, Facebook, and other systems right from your control panel.
Integrations: Plays Well With Others
You’re not secured. GHL sustains integrations with settlement processors, social media, and Zapier, so you can link your preferred devices as required.
The Bottom Line: Should You Choose GoHighLevel?
If you’re running a digital company (or wish to re-sell software application), GoHighLevel is a serious contender. It’s not ideal– email deliverability and UI traits can be annoying– but the worth, flexibility, and agency-focused features are tough to defeat. For solo creators or those needing deep course/community tools, check out Kajabi, Teachable or Thinkific.
However if you’re tired of duct-taping your tech stack with each other and desire a single platform to run your company, GoHighLevel is definitely worth a try. Simply test the e-mail side before going all-in, and watch on your costs as your checklist expands.