You know exactly how each year there’s a brand-new “must-have” device for digital agencies? Well, GoHighLevel isn’t simply an additional fleeting fad. It’s constructed an online reputation as a robust, all-in-one platform that can (allegedly) change your CRM, email marketing, funnel builder, program platform, and GoHighLevel ZappyChat. Sounds fanciful, best?
But below’s things: not all-in-one tools are produced equal. Some try to do whatever and wind up not doing anything well. Others hit that sweet place. So, where does GoHighLevel land? Let’s break it down– protuberances and all.
What Makes GoHighLevel Stick Out?
It’s all about loan consolidation. Visualize abandoning your patchwork of registrations– no more logging into 5 different control panels simply to check your leads, send out a campaign, or tweak a landing page. GoHighLevel bundles the basics:
- CRM (assume ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and sets off)
- SMS and voice messaging
- Funnel and website builder
- Course and subscription system
- Workflow automation
- Social media organizing
- Reputation management
And that’s just scratching the surface. For companies, especially those taking care of numerous clients, the ability to develop and manage sub-accounts under one roof is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be genuine– there’s a lot to like here.
All-in-One Giant
You’re not simply obtaining a CRM or a funnel builder. GoHighLevel aims to be the Swiss Army knife for companies. From nurturing leads through SMS to building facility automations, you can manage nearly every aspect of your clients’ digital marketing in one location.
SMS and Multi-Channel Communication
Email’s excellent, yet in some cases you require to reach individuals where they in fact focus. GHL’s two-way text, voice decreases, and Facebook Messenger integration suggest you can connect with leads and customers on their terms. That’s a serious edge over platforms that just do email.
Automation That In Fact Provides
If you have actually ever before attempted to cobble together automations using Zapier and a number of separated applications, you recognize the pain. GoHighLevel’s workflow builder allows you section, rating, and step leads via your pipeline with very little hassle. Want to send a follow-up SMS after a lead fills out a kind? Easy. Trigger a support sequence based upon individual activities? Done.
Affordable For Agencies
Let’s speak money. GHL’s plans begin at $97/month and increase to $497/month for companies and resellers. Contrasted to piecing together ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving significant money– specifically if you’re managing multiple clients.
SaaSPreneur Program
If you’re the entrepreneurial type, you’ll love this: GoHighLevel lets you white-label and resell the platform. That suggests you can supply your own branded version to clients, including a brand-new revenue stream. Not every system gives you that sort of versatility.
Integration-Friendly
Currently using Zapier, Stripe, or various other tools? GHL plays good with the majority of major platforms, so you’re not secured or forced to desert your favorite apps.
The Not-So-Good: Where GoHighLevel Falls Short
No platform is perfect– let’s obtain real regarding the downsides.
Email Prices Can Sneak Up
Below’s a potential budget-buster: GoHighLevel charges $0.01 per email sent. If you’ve got a list of 30,000 subscribers and you’re sending routine broadcasts, you might easily invest $300+ each month simply on e-mails. That’s more than the top-tier Unlimited plan! If you’re hefty on e-mail marketing, this is something to enjoy carefully.
Email Deliverability Issues
GHL counts on Mailgun for e-mail shipment, and a great deal of customers report lower deliverability rates contrasted to devoted email systems. We’re speaking about a 30% drop in some cases. If your company lives and dies by the inbox, you’ll want to do some serious testing before relocating your list over.
Jack of All Professions, Master of … Some?
While GHL covers a ton of ground, it doesn’t constantly go as deep as specialist systems. For instance, its training course development devices aren’t as advanced as Kajabi or Teachable. Community features, advanced program trickling, and durable analytics? You may find them lacking if you’re a content creator first and a firm 2nd.
UI/UX: Still a Bit Clunky
Let’s just claim it: the user interface isn’t winning any layout honors. With settings spread across several panels and some weird navigating selections, you might find yourself clicking around more than you ‘d like. It’s practical, yet it’s not always instinctive.
Best for Agencies– Not Solo Designers
If you’re a digital company, GHL’s features and pricing make a ton of sense. But if you’re a solo developer, coach, or program vendor, you may be better off with a platform that concentrates on your needs.
Real-Life Instance: How a Company Uses GoHighLevel
Let’s state you run a shop digital agency. You’ve got 5 clients, each with their very own funnels, email lists, and social media accounts. Prior to GHL, you were logging into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for consultations, and Buffer for social media.
With GoHighLevel, you set up sub-accounts for each customer. You develop custom control panels, manage all their leads, automate follow-ups by means of SMS and e-mail, and also schedule their social blog posts– all without leaving the system. Required to clone an effective funnel for a brand-new client? Snapshots make it a wind. And you can even resell your well-known version of GHL to customers who want to manage things themselves.
The Funnel and Website Builder: Remarkably Qualified
You may anticipate a jack-of-all-trades builder to be clunky, but GHL’s drag-and-drop editor is in fact pretty smooth. You get over 1,000 funnel templates to play with, and you can customize them to your heart’s material. Certain, it’s not as expensive as Elementor (no parallax scrolling or wild computer animations), but for the majority of firm clients, it’s more than enough.
And if you’re migrating from ClickFunnels? GHL also provides a ClickFunnels import feature. That’s a rare (and welcome) touch.
Email Marketing: GoHighLevel ZappyChat
GHL lets you establish complex automations– assume abandoned cart emails, nurture series, and split tests. You can arrange emails for optimal times and track performance with real-time analytics. But, as stated, deliverability can be a sticking point. If your open rates storage tank after switching, you’ll require to fix or take into consideration a devoted e-mail service provider.
CRM and Social Planner: Everything in One Location
The CRM is an emphasize, providing lead racking up, division, and also a client site for tracking job progress. The social organizer changes tools like Buffer or Hootsuite, allowing you timetable and evaluate messages across networks. For companies, this sort of centralization is gold.
Selling Products and Courses: Excellent, Not Great
You can sell digital and physical products, run memberships, and even import courses from Kajabi. Material formats include video, audio, and docs, so you can cater to various learning styles. Yet if you desire sophisticated community features or innovative training course dripping, you’ll need to look in other places GoHighLevel ZappyChat.
Reputation Monitoring: Protect Your Brand name
GHL automates review demands after deals– using SMS, email, or QR code– so you can build depend on and reliability. Negative testimonials can be rerouted to a personal kind, offering you a possibility to resolve concerns prior to they go public. You can also keep an eye on reviews throughout Google, Facebook, and various other platforms right from your dashboard.
Integrations: Plays Well With Others
You’re not secured. GHL sustains integrations with settlement cpus, social media, and Zapier, so you can connect your preferred devices as needed.
The Bottom Line: Should You Pick GoHighLevel?
If you’re running a digital agency (or want to resell software application), GoHighLevel is a significant challenger. It’s not ideal– e-mail deliverability and UI peculiarities can be irritating– however the value, versatility, and agency-focused features are tough to defeat. For solo designers or those needing deep course/community devices, check out Kajabi, Teachable or Thinkific.
But if you’re tired of duct-taping your tech stack with each other and desire a solitary system to run your firm, GoHighLevel is absolutely worth a shot. Simply evaluate the e-mail side prior to going all-in, and keep an eye on your prices as your listing expands.