You know how every year there’s a brand-new “essential” device for digital firms? Well, GoHighLevel isn’t simply an additional short lived trend. It’s constructed a reputation as a robust, all-in-one platform that can (allegedly) change your CRM, e-mail marketing, funnel builder, training course system, and GoHighLevel Zap MarketerMagic. Seems dreamy, best?
But below’s the thing: not all-in-one devices are produced equal. Some attempt to do every little thing and end up not doing anything well. Others hit that sweet place. So, where does GoHighLevel land? Let’s simplify– moles and all.
What Makes GoHighLevel Stand Apart?
It’s all about combination. Imagine abandoning your patchwork of memberships– no more logging right into 5 various dashboards simply to examine your leads, send out a campaign, or tweak a landing page. GoHighLevel bundles the essentials:
- CRM (think ActiveCampaign or ClickFunnels-level features)
- Email marketing (with automation and sets off)
- SMS and voice messaging
- Funnel and website builder
- Training course and subscription platform
- Workflow automation
- Social media site scheduling
- Track record monitoring
And that’s simply scratching the surface. For firms, specifically those handling numerous customers, the capability to produce and take care of sub-accounts under one roof covering is a lifesaver.
The Good: Where GoHighLevel Shines
Let’s be genuine– there’s a whole lot to enjoy right here.
All-in-One Powerhouse
You’re not just obtaining a CRM or a funnel builder. GoHighLevel aims to be the Swiss Army knife for companies. From nurturing leads by means of SMS to structure complex automations, you can handle virtually every aspect of your customers’ digital marketing in one place.
SMS and Multi-Channel Communication
Email’s terrific, yet occasionally you require to reach people where they actually listen. GHL’s two-way SMS, voice drops, and Facebook Messenger integration mean you can get in touch with leads and clients on their terms. That’s a severe edge over platforms that just do e-mail.
Automation That In Fact Supplies
If you’ve ever before tried to cobble together automations using Zapier and a bunch of separated applications, you know the discomfort. GoHighLevel’s workflow builder lets you segment, rating, and step leads via your pipeline with marginal difficulty. Want to send a follow-up SMS after a lead fills out a kind? Easy. Trigger a nurture sequence based on customer actions? Done.
Cost-efficient For Agencies
Let’s speak cash. GHL’s plans begin at $97/month and go up to $497/month for agencies and resellers. Compared to assembling ClickFunnels ($ 150+/ month), Kajabi ($ 159+/ month), and a CRM, you’re saving serious cash– specifically if you’re managing numerous clients.
SaaSPreneur Program
If you’re the business kind, you’ll like this: GoHighLevel allows you white-label and re-sell the platform. That indicates you can supply your own well-known variation to customers, including a brand-new revenue stream. Not every platform offers you that type of flexibility.
Integration-Friendly
Already utilizing Zapier, Stripe, or various other devices? GHL plays wonderful with the majority of significant platforms, so you’re not secured or compelled to abandon your preferred apps.
The Not-So-Good: Where GoHighLevel Falls Short
No system is excellent– let’s get actual concerning the drawbacks.
Email Expenses Can Sneak Up
Below’s a potential budget-buster: GoHighLevel bills $0.01 per email sent. If you have actually got a listing of 30,000 subscribers and you’re sending normal programs, you might easily invest $300+ monthly simply on emails. That’s more than the top-tier Unlimited plan! If you’re heavy on e-mail marketing, this is something to view closely.
Email Deliverability Issues
GHL relies on Mailgun for e-mail shipment, and a great deal of customers report reduced deliverability rates contrasted to dedicated e-mail systems. We’re speaking about a 30% drop in some cases. If your business lives and dies by the inbox, you’ll intend to do some major testing before relocating your list over.
Jack of All Trades, Master of … Some?
While GHL covers a lots of ground, it does not always go as deep as professional systems. As an example, its program development devices aren’t as advanced as Kajabi or Teachable. Community features, advanced course trickling, and durable analytics? You might find them doing not have if you’re a content designer initially and a firm second.
UI/UX: Still a Bit Clunky
Let’s simply state it: the interface isn’t winning any type of style awards. With settings spread throughout multiple panels and some weird navigation selections, you may find yourself clicking around greater than you would certainly like. It’s practical, but it’s not constantly instinctive.
Best for Agencies– Not Solo Developers
If you’re a digital agency, GHL’s features and pricing make a ton of feeling. However if you’re a solo designer, coach, or training course seller, you could be better off with a platform that specializes in your requirements.
Real-Life Example: How a Firm Makes Use Of GoHighLevel
Let’s state you run a shop digital agency. You have actually obtained 5 clients, each with their own funnels, e-mail listings, and social networks accounts. Before GHL, you were logging right into ClickFunnels for funnels, ActiveCampaign for e-mail, Calendly for visits, and Buffer for social networks.
With GoHighLevel, you set up sub-accounts for every customer. You produce custom-made dashboards, handle all their leads, automate follow-ups via SMS and e-mail, and also schedule their social posts– all without leaving the platform. Required to clone a successful funnel for a new customer? Snapshots make it a wind. And you can also re-sell your well-known variation of GHL to customers who wish to manage things themselves.
The Funnel and Website Builder: Surprisingly Qualified
You may expect a jack-of-all-trades builder to be cumbersome, but GHL’s drag-and-drop editor is really quite smooth. You overcome 1,000 funnel templates to play with, and you can personalize them to your heart’s content. Certain, it’s not as elegant as Elementor (no parallax scrolling or wild computer animations), however, for many company customers, it’s ample.
And if you’re moving from ClickFunnels? GHL also offers a ClickFunnels import feature. That’s an uncommon (and welcome) touch.
Email Marketing: GoHighLevel Zap MarketerMagic
GHL allows you establish intricate automations– assume deserted cart e-mails, support sequences, and split examinations. You can schedule emails for optimal times and track performance with real-time analytics. But, as discussed, deliverability can be a sticking point. If your open rates tank after switching, you’ll need to troubleshoot or consider a specialized email supplier.
CRM and Social Coordinator: Everything in One Area
The CRM is an emphasize, offering lead racking up, division, and also a customer website for tracking task progression. The social organizer replaces tools like Buffer or Hootsuite, allowing you timetable and assess messages throughout channels. For agencies, this sort of centralization is gold.
Marketing Products and Courses: Good, Not Great
You can sell digital and physical items, run subscriptions, and also import training courses from Kajabi. Content layouts include video, sound, and docs, so you can deal with different learning designs. Yet if you want advanced community features or sophisticated program leaking, you’ll require to look elsewhere GoHighLevel Zap MarketerMagic.
Online Reputation Management: Secure Your Brand name
GHL automates evaluation demands after transactions– by means of text, email, or QR code– so you can construct count on and trustworthiness. Adverse testimonials can be rerouted to an exclusive kind, giving you a chance to settle problems before they go public. You can likewise keep track of evaluations across Google, Facebook, and other systems right from your dashboard.
Integrations: Plays Well With Others
You’re not locked in. GHL supports integrations with payment cpus, social networks, and Zapier, so you can attach your favored devices as needed.
The Bottom Line: Should You Pick GoHighLevel?
If you’re running a digital agency (or want to resell software application), GoHighLevel is a major challenger. It’s not ideal– e-mail deliverability and UI quirks can be aggravating– however the value, flexibility, and agency-focused features are difficult to defeat. For solo developers or those needing deep course/community devices, consider Kajabi, Teachable or Thinkific.
Yet if you’re tired of duct-taping your technology stack together and want a solitary system to run your firm, GoHighLevel is absolutely worth a shot. Simply examine the email side prior to going all-in, and watch on your prices as your list grows.